About Us
Oh, hi! Nice to meet you, thanks for stopping by.
What We Do
Boring answer: PPL is an innovative, best-in-class financial management services company seeking synergies between … 🥱
Real answer: We think self-directed care is a total game changer for healthcare, and we want to make it happen for anyone and everyone who wants it.
How We Do It
Passionately!
Every day, we come to work with a desire to make self-direction better for the people and organizations that we work with. We have decades of experience doing it and, unlike many others, it’s all we do. We’re focused.
We offer tools and services that streamline every aspect of self-direction. We untangle the complexity and make it easy to get started, we make sure that all the paperwork and filing is done right, and we’re right here whenever you have a question (spoiler alert: you’ll probably have a question).
Our Tools and Services
For Participants
Self-direction is complicated. We make it simple. We’ll help:
- Hire a caregiver, or officially hire a friend or family member who’s already helping you.
- Enroll in a program and get set up as the employer of your caregiver.
- Conduct background checks.
- Create a monthly budget and stick to it.
- Tools for you to approve your caregiver’s timesheets.
- Pay your caregivers and withhold taxes.
For Caregivers
We make life easy for you and the person you care for. We help:
- Set up the program participant as your official employer.
- Navigate the paperwork to hire and pay you on time.
- Process your timesheets and get you paid.
- Withhold taxes and submit IRS and state reporting.
For Organizations
You know self-direction makes sense, let us do the heavy lifting. We’ll help:
- Ensure participants stay within their budget and authorizations.
- Keep participants compliant with your program regulations and guidelines.
- Complete and submit required documentation efficiently file Medicaid claims.
- Complete and submit required documentation.
- Recommend best practices.
- Partner with you to support legislative changes.
- Support your case managers and service coordinators.
- Track member satisfaction.
- Help grow your self-direction program.
- Provide data and reports to gauge the health and effectiveness of your program.
Our Leadership
Vince Coppola
President and Chief Executive Officer
Maria Perrin
Chief Growth Officer
Sherwin Krug
Chief Financial Officer
Gwen Marvin
Chief Technology Officer
Vicente Armendariz
Executive Vice President, Operations
Krystal Than
Executive Vice President,
Human Resources
Deborah Drexler
General Counsel
Sumit Murgai
Executive Vice President,
Engineering and Analytics
Patty Byrnes
Vice President, Government Relations
Sandy Kasprzak
Vice President, Client Success
Mark Altieri
Vice President, Business Development
Tara Himmel
Vice President, Marketing
and Organic Growth
Lora Smith
Vice President, Operations
Orly Rabin Pantz
Vice President, Finance / Controller
Robert Murphy
Vice President, Financial Operations
Lavanya Challa
Vice President, Technology Product
Daniella Byrd
Vice President, Business Integration
Our Impact
49
Self-Directed Programs
500,000+
Participant and Caregiver Relationships
$2+ Billion
Goods and Services Payments
It’s not you; this is confusing stuff!
There’s no question—self-direction is great. But getting started can be confusing and frustrating. We can help. We simplify and explain every requirement, action, and rule, so you can take control of your care in no time flat.
Let’s walk this path together. It’s worth every step.
How to get started
It doesn’t have to be hard. We’ll help you at every stage of your self-direction journey.
Take the first step