2023 07 – Revitalized Chapter Events Webinar Transcript 1 00:00:03.670 --> 00:00:28.480 Peggy Hoffman: Well, Hello! Hello! Hello to this beautiful Sunny! I just excited to see you all here gathering in the room? We had asked the question, are you hybrid? Are you remote? Are you somewhere in between and getting lots of really cool? conversation and a lot of hybrid and fully remote And one of the reasons why I asked that question. 2 00:00:28.480 --> 00:00:41.629 Peggy Hoffman: It's because we're going to be talking about driving member engagement, for we revitalize chapter events, and for many of us, what has the workplace? Changes are really bleeding in 3 00:00:41.630 --> 00:00:55.090 Peggy Hoffman: to have that to our chapters and the impact of that? And knowing the degree to which folks are moving around where they're coming from when they have to come to an event becomes an important piece of information 4 00:00:55.090 --> 00:01:23.929 Peggy Hoffman: so welcome to the July webinar all about member engagement through events. Now, as many of you are fully aware, we are super excited to bring this to you, and I want to make sure you know the team behind this Bill Highway. And we have a Sarah Robertson on the phone on on the phone online today who is celebrating, by the way, 10 years with Bill Highway. So a big round of applause 5 00:01:23.930 --> 00:01:28.430 to someone who is really stuck in there helping components 6 00:01:28.540 --> 00:01:45.899 Peggy Hoffman: really maximize everything that they can so delighted that she's here still with us today this is awesome. And of course she has a whole team behind her because their job is to with the team and chip spirit to be able to help 7 00:01:45.900 --> 00:02:07.429 Peggy Hoffman: your Cr piece teams be able to really assist chapters and being all that they can be for their technology solution. It really is about increasing Roi Mariner. I'm here so low today. But you can see Peter in the picture. and we are super delighted, as always, to be part of the conversation today, because we believe that feet on the street 8 00:02:07.460 --> 00:02:12.300 Peggy Hoffman: is an important part of the member value, but it's really how we do it now. 9 00:02:12.560 --> 00:02:32.879 Peggy Hoffman: before we dive into the conversation that I know you were all here for, and I am delighted to. I read an article. that just got me thinking. So this is from the Harvard Business Review, and what I really really love about this. Come, is it just? It just spoke to me, and you know what else it spoke to me. 10 00:02:32.960 --> 00:02:54.349 Peggy Hoffman: It spoke to me as a person who works with volunteers, because, even though this article is written for how do you take care of help? Folks that are in the workplace on your work team. Our team is fully remote for us, right? Our team of volunteers and all of our components around the country and around the globe are fully remote. 11 00:02:54.890 --> 00:03:06.460 Peggy Hoffman: And what we understand is that this sense of this is created some sense of isolation, and that while low engagement and and productivity levels are 12 00:03:06.460 --> 00:03:29.800 Peggy Hoffman: are maybe coming back a little bit as people have gotten used to that environment. The stress that we're under is still continuing to rise. And so this article gave us 4 things to think about, and I love these because I feel like we can apply these and working with our chapters because so many chapters are struggling, struggling with this point to get their volunteers engaged. So what if 13 00:03:29.820 --> 00:03:43.599 Peggy Hoffman: we began talking to our volunteers and we opened up our volunteer meetings with, why are we here? What is the purpose of of this group of volunteer leaders and really tying it back to 14 00:03:43.670 --> 00:04:12.430 Peggy Hoffman: how we make a difference? And then, really taking some time to say, what matters to you? I mean, what do you really believe in and care about, and then connect that, be able to connect that back to the work that they're doing. And what if we could really help them describe how they feel? What they're doing is making a difference, so that they can see that the importance of their own own individual in the context of what is going on. And then, 15 00:04:12.430 --> 00:04:16.979 Peggy Hoffman: finally, I love. This idea is to invite people to say what they get 16 00:04:16.980 --> 00:04:39.330 Peggy Hoffman: from each other. So, anyway, just to stop for you as we're looking at, how do we revitalize our chapter leader, component leader events? Maybe. we can start with a little wellness time. at the beginning of that. Okay, hopefully, that is going to be, you know, just a little, a a little a little resource. That will make a difference for you. So 17 00:04:39.370 --> 00:04:52.670 Peggy Hoffman: now into what we really were going to talk about. We know that events are a critical way, that our chapters and components engage members right? 18 00:04:53.010 --> 00:04:58.470 Peggy Hoffman: It's very important for us, though, to understand that 19 00:04:58.590 --> 00:05:02.150 Peggy Hoffman: being the being the source of putting on events 20 00:05:02.180 --> 00:05:09.420 Peggy Hoffman: an incredibly stressful job, and it's continued to get even more stressful for our volunteer leaders. So 21 00:05:10.320 --> 00:05:25.160 Peggy Hoffman: what I want us to do today is to talk about 2 strategies, and I have a bonus slide with some other ideas when it's 2 strategies how we can help take some of that stress off of our volunteer leaders 22 00:05:25.220 --> 00:05:36.680 Peggy Hoffman: now, before I go. Yes, and it is stressful for component staff as well. Thank you for reminding us that. And I bet you're gonna get some thumbs up and likes on that 23 00:05:37.170 --> 00:05:41.379 Peggy Hoffman: before I go any further. I do want to say that 24 00:05:43.130 --> 00:05:59.619 Peggy Hoffman: the reason why we have chapters are components is to seal the deal on the on the Member Value proposition. It is really to serve members, and where they are in a way that is relevant to those individual members. Now, why am I saying that? Because 25 00:05:59.630 --> 00:06:22.779 Peggy Hoffman: I believe in my heart of hearts that we can. We continue to say to our chapters, your event producers. And instead, we should say, you are connection producers, and some of that connection is going to happen through events. And so it's really important, I believe, for us to say you're not an event plan, or you are building connections, because that alone can help us revitalize 26 00:06:23.110 --> 00:06:34.169 Peggy Hoffman: the events that they're putting on at the end of the day. Events are going to be a critical part that chapters the critical way that the chapters connect. 27 00:06:34.380 --> 00:06:48.499 Peggy Hoffman: So as we get started on this, I want to find out a little bit more about how your chapters are doing this, so that when we talk about the 2 strategies we can actually apply to you. So I've got a couple of polls for you. Let's start with whole number one. 28 00:06:48.840 --> 00:07:01.999 Peggy Hoffman: They'd like you to do. And remember, these are not. Remember, these are longer polls. So please make sure that you open up the polling box? so that you can make sure you can see all the answers. What types 29 00:07:02.010 --> 00:07:03.450 Peggy Hoffman: of events 30 00:07:03.640 --> 00:07:17.789 Peggy Hoffman: do your chapters hold? What types of events your chapters hold. This is some. It should be multiple choice. You should be able to put all of these in, and if you don't see something there. Make sure you put that in other and go ahead and 31 00:07:18.610 --> 00:07:48.829 Peggy Hoffman: throw that into chat for us. So this is We ask this question on our chapter benchmarking report, and so part of what we'll be able to do is to take a look to see how. Maybe some of this has changed since we took brought that out in based on data in 2,021. But essentially, I've given you options where they develop it, where they are. Just not just, but they're, you know, taking stuff that you developed and use it whether they are doing regularly scheduled meetings. You know, this kind of like just 32 00:07:48.870 --> 00:08:06.330 Peggy Hoffman: every you know, on a, on some kind of a rhythm, whether they're doing something for a certification or or accreditation. Maybe they're doing these kinds of let's get out field trips if you will. Maybe they do some kind of a service or charitable programs. the trade shows, expos 33 00:08:06.940 --> 00:08:20.149 Peggy Hoffman: and public outreach activities. Lobby days. Yeah, I would put public outreach and lobby days. Those those are good ones. We should have actually maybe listed that separately. So good. Good! Good on that. Thank you. 34 00:08:20.310 --> 00:08:43.539 Peggy Hoffman: Networking, happy hours. So the networking, happy hours. yeah, good good points. We looked at this list. We were trying to be as as sporting events. Okay, Daniel, I just want to know, because I've heard clay shooting. is really big golf tournaments are really big love to get some examples in in the chat of other types of sporting events. Or do you mean 35 00:08:43.570 --> 00:08:52.229 Peggy Hoffman: like one of my groups? Just did a whole day at the date, the baseball game. So Cornwall, okay, I just went to the family reunion 36 00:08:52.340 --> 00:09:05.010 Peggy Hoffman: and I got into the finals, the semi-finals of the cornhole. I do not play cornhole. I did not understand, and still do not understand, the scoring. To this date. aaa baseball games. I love it 37 00:09:05.170 --> 00:09:12.809 Peggy Hoffman: so. Journal clubs. I love Andrea for you to share, maybe share a little bit more in chat. What a journal club is! I think that is awesome. 38 00:09:13.080 --> 00:09:20.979 Peggy Hoffman: solve issues that they are reluctant. They are reluctant to their area. Excellent! 39 00:09:21.950 --> 00:09:22.870 Peggy Hoffman: Go cardboard. 40 00:09:23.110 --> 00:09:28.020 Seriously, seriously, could could I go to one of your chapter meetings. 41 00:09:29.920 --> 00:09:33.810 Peggy Hoffman: whiskey tasting and at Turkey 42 00:09:34.790 --> 00:09:38.740 Peggy Hoffman: shoot at the same time. I mean, that's kind of interesting. 43 00:09:38.750 --> 00:10:03.270 Peggy Hoffman: 5 min tournaments X throwing in top of. I should have mentioned top golf. Thank you, Amy. I'm glad you threw that in there. All right, let me go ahead and end this poll so you can see the results not surprising. I think it is that many of the chapter developed of many of them are doing their own things, but I do like seeing as Hq. Developed education. That's a great way for us to take some of the load off. Correct. 44 00:10:03.270 --> 00:10:14.179 Peggy Hoffman: Also to assure some consistency. I bet that Michelle champion, and maybe if we have Emily from Cai, I bet some of you actually went ahead and 45 00:10:14.770 --> 00:10:24.579 Peggy Hoffman: and quick that one I know a number of folks do some really good stuff where they were able to collaborate with their with their 46 00:10:24.830 --> 00:10:51.380 Peggy Hoffman: their national organization. Nigt is another one. Do me a favor in chat but give me a favorite chat. If you do a headquarter developed education professional development program. Can you please throw that throw that information. Just your contact information in chat, because people oftentimes want to find out how organizations are doing that. Let's go to poll number 2, 47 00:10:53.530 --> 00:10:58.140 Peggy Hoffman: a number 2 is going to be about. How do you support 48 00:10:58.230 --> 00:11:06.829 Peggy Hoffman: events the event process for your your chapters? And now let me let me just talk through some of these answers. So you know. 49 00:11:06.880 --> 00:11:23.079 Peggy Hoffman: we understand that some actually provide the event registration. Others handle just the data, or maybe just do the fee collection, right? Others have special pricing that handles all of that. So maybe it's a third party that you've developed some pricing, for. That would be item number 3. 50 00:11:23.360 --> 00:11:28.250 Peggy Hoffman: Do you cover that insurance? Or do you offer access to an insurance policy? 51 00:11:28.510 --> 00:11:52.960 Peggy Hoffman: And there's different cover event insurance means that you are actually covering it. I'm not assuming I'm assuming relatively, that is free actually promote chapter events on the central side. Maybe it's passive. You just list events. Maybe you actually are helping them with marketing and communications around it. Do you do any kind of event logistic support? And then, of course, other. Please put other 52 00:11:56.630 --> 00:12:09.949 Peggy Hoffman: love this new laptop. Well, congratulations on the new laptop, and it's always good to make mistakes in a in a friendly environment, and we are here to be your friendly environment. So I totally love that. 53 00:12:10.660 --> 00:12:34.650 Peggy Hoffman: Yes, okay, so, Genie, that's one of the reasons why I wanted people to throw the scroll information in the chat, because I've heard of a lot of folks doing events in a box, and many times it's it, or mess with more misses than hits. And so if there's someone that has some real success, please do that. But I think we can also learn from all from our misses so that we can get better. 54 00:12:37.290 --> 00:12:46.119 Peggy Hoffman: Yes, Michelle, I love the fact that you've got one that they can opt in love to wish we could get some more of that opting in. 55 00:12:46.120 --> 00:13:11.120 Peggy Hoffman: All right, let me go. I see the popcorn is completely stopped. Let me share. Just so. You all can see that. that you know you know large part of what you're doing is passive communications. although there is some active communications, there are a couple that are handling some marketing events. So I'm I'm asking these questions, and I'd love you to light up chat with whatever your story is, or your example. If we have time at the end 56 00:13:11.120 --> 00:13:14.720 we'll go out and we'll ask some folks to talk a little bit more about event support. 57 00:13:14.720 --> 00:13:32.140 Peggy Hoffman: Why? This question? Well, being an event. Planner is the third most stressful job. And not only that, they've had no skills, no training. The degree to which we can be a partner in supporting that event is one of the best ways. We can help them reimagine 58 00:13:32.140 --> 00:13:52.779 Peggy Hoffman: and put together events that are going to keep them energized through the process. So the simplest thing is, can we just help them with communications? Once they put something together, the more complex thing is, can we offer them an event package either way. The point is, if we want them to do events, we have to start supporting them. 59 00:13:54.780 --> 00:14:06.810 Peggy Hoffman: Oh, my gosh, Liz, going live with Bill highway next month. That is super exciting. We're gonna have you come back on again and be able to share about that with you. and love it. 60 00:14:07.900 --> 00:14:31.740 Peggy Hoffman: Oh, I love that, Julia. We do need to talk a little bit more about the fact that you do. You offer workshops at conferences? Some great ideas, folks. This, this webinar content itself is not gonna have all of the answers. But you've got a lot of people in here, third and final for the moment here, event requirements we're trying to find out. 61 00:14:31.930 --> 00:14:48.669 Peggy Hoffman: Do you require me? They have to do it. Do you have a recommendations? Do you have nothing? Are you just not really kind of clear or from just short. And remember, not knowing is okay. So go ahead and and answer that. So I love this 62 00:14:50.710 --> 00:15:20.139 Peggy Hoffman: So I do like, I said. The reason why we ask that one question about do you put on that, even though it's passive? Do you put it on your calendar, and I like you know, as Emily points out, they do that, and it's beautiful because it gives a broader picture of of where members can tap in. And I do know that Nigp is just lost a really cool program where they have a, they have a website, and you can buy into the into the club express website. I think it was. 63 00:15:20.140 --> 00:15:31.730 Peggy Hoffman: In any case, they part of what they do is they set it up so that every every chapter website shows up the chapter events. And right next to it all the national events. The point is. 64 00:15:31.970 --> 00:15:44.470 Peggy Hoffman: we want to meet members where they are, and that means being able to have at least a sore single source where they can go to is going to help all of us beautiful. All right. Let me end the poll because the Pop Port has stopped. 65 00:15:44.650 --> 00:15:54.660 Peggy Hoffman: So I love the fact that This is all over the board. I love the fact that that not quite 50%, yes. almost 30%. 66 00:15:54.750 --> 00:16:24.149 Peggy Hoffman: H recommended only that means the majority of you, though, are doing some kind of a conversation about what about having events? I'm going to suggest that one of the things that that does is that puts all of the focus on events. So as you're looking at what your requirements are, making sure that you've got some balance with some of the other requirements as well. We can go deeper into that. But I'm going to stop the sharing for right now, so we can get on to some of the ideas that we have 67 00:16:24.240 --> 00:16:30.399 Peggy Hoffman: strategy number one to share is, get acquainted 68 00:16:30.780 --> 00:16:32.680 Peggy Hoffman: with your target audience. 69 00:16:32.740 --> 00:16:46.340 Peggy Hoffman: The audience has shifted incredibly both expectations and preferences, and if our chapter leaders are not being clearly oriented to those shifts. 70 00:16:46.350 --> 00:17:08.889 Peggy Hoffman: whether they're doing it on their own or with your assist, it's going to make them difficult to actually reimagine or revive their events structures. So what are some of the things that has really shifted one of the things that have shifted? And we still see this is that still is a still is a preference for virtual 71 00:17:09.020 --> 00:17:24.240 Peggy Hoffman: and the latest survey that I that I've showed that I've shown to a couple of a couple of around a couple of associations this past year shows that nearly 50% say they're going to be largely virtual. 72 00:17:24.460 --> 00:17:53.400 Peggy Hoffman: Now there's a nice cohort that are going to be that say, oh, they, they're going to do whatever is going to work right. And then there's a very small cohort who are saying, I want to be in person only. The point is, the point is that virtual is here to stay, and so part of what we have to understand is to get those people out of virtual, if that is a an is expected option and preferred. How do we do that in a way. What do we do about our events that pulls them out? 73 00:17:53.400 --> 00:18:00.770 Peggy Hoffman: The other thing is that they are expecting when they get in the room with you and experience, and we're going to talk a little bit more about that. It cannot be 74 00:18:00.770 --> 00:18:14.380 Peggy Hoffman: the the the the great jelly with regular peanut butter on white bread anymore. That is not going to pull people out. They've got to do something to dazzle up that P. And J. And 75 00:18:14.510 --> 00:18:26.619 Peggy Hoffman: the best way to do that is is to start with the member. The best way to do that is to ask your audience. It's to really understand who they are and how they have changed. 76 00:18:26.620 --> 00:18:51.620 Peggy Hoffman: The first thing I'm going to suggest that you do is you encourage them, reward them, assist them. Okay, and being able to seek input input from members. And as I said to someone, I we were talking. I just came back from Chicago, the lovely sunny city of Chicago, where I spent one on day with the food technologist section leaders. Amazing. 77 00:18:51.620 --> 00:19:05.180 Peggy Hoffman: A group of people. And then a day with the the the dental folks an amazing day they're talking with all of their membership folks and from there from their States and locals. 78 00:19:05.260 --> 00:19:21.019 Peggy Hoffman: and in both cases we really talked about the fact that we do that we that we spend too much time asking people who come to events what else they want. We need to go out and talk to never attendees, and to those that are 79 00:19:21.080 --> 00:19:32.949 Peggy Hoffman: just really on the sideline, of how, of how? Of how involved that they are. And we have to also ask every time we have a conversation is, you know, what bucket do they fit in? 80 00:19:33.220 --> 00:19:41.100 Peggy Hoffman: Because it's really imperative for us at this point. For us to begin to recognize, the generational difference is a big is a big deal. 81 00:19:41.490 --> 00:19:57.980 Peggy Hoffman: It's not so much generational differences I'm going to use as a sort of a word. But it's really about career. So it's really you, you you're gonna need. We're gonna need to get our volunteer leaders to do that. So yes, Joshua, how do you do that? So what I'm going to suggest is 82 00:19:57.980 --> 00:20:18.419 Peggy Hoffman: is that the best way for them to do that is to start with their data points. Take a look at a profile of the folks that don't attend, and a profile of folks that do attend. Take a look at that. What is similar, what is different? You're going to see. You're going to see some differences right? And note those differences in general, the folks are coming to event 83 00:20:18.420 --> 00:20:38.710 Peggy Hoffman: are these kinds of characteristics. So people who are not coming to that are these kind of characteristics you're going to find. It's going to draw, maybe on size of of the Member Company. It's going to draw on where they are in a career stage. It's going to draw on where they are in terms of the geographic the, the the pockets, the geographic pockets 84 00:20:38.710 --> 00:20:58.180 Peggy Hoffman: it very much could be on the type. So you might find that folks that are in a, in a, in a, in a governmental role, for example, or in an academic role don't come as often as, say, someone in a in a corporate role. So look at those things. So first take a look at your data. You got registration list. 85 00:20:58.180 --> 00:21:00.780 Peggy Hoffman: Who's coming? Who's not coming? Then 86 00:21:01.170 --> 00:21:13.249 Peggy Hoffman: take a group of individuals, get one or 2 or 3 of the volunteer leaders, or if there is a support staff available for that chapter. Just come up with a really quick little script and do 87 00:21:13.260 --> 00:21:16.680 Peggy Hoffman: some outreach. Do a couple of quick phone calls. 88 00:21:16.880 --> 00:21:32.230 Peggy Hoffman: Don't go deep. Don't try to sell them on anything. Just hey, you're a member, we are. Thank you for being a member. Listen. We're putting together our programs and services have not seen you on a registration list in the last year. Can I ask you a couple of quick questions? 89 00:21:32.720 --> 00:21:50.010 Peggy Hoffman: Do you? Do you get, you know. Do you get professional education outside of your organization? That's a that's a that's a no-brainer. Right? Do you get? Do you have any other? Whatever associations or or where? What are your other sources? you know, for 90 00:21:50.400 --> 00:21:52.720 Peggy Hoffman: for your education and your activity. 91 00:21:52.760 --> 00:22:04.030 Peggy Hoffman: Do you do any other kind of networking or social activities with with with peers or folks from the community. You're not asking them why they don't come. You're asking them what they do come down. 92 00:22:04.210 --> 00:22:20.019 Peggy Hoffman: come to, and if and and are they getting that source from someone else? Right then you might say, what's a favorite event that you've been to in the last year, and just have a really good conversation. And the last question I always ask is, is. 93 00:22:20.300 --> 00:22:28.619 Peggy Hoffman: is well, what's your pain? Point in the next 6 months. Just so I understand what issue could probably bring folks in. 94 00:22:29.210 --> 00:22:53.259 Peggy Hoffman: here are some additional questions that that I think are real keeper questions, and I'm going to ask you to suggest that you, you know, begin to feed these to your members what you also might want to do. I don't like surveys for this particular thing. If I'm not attending in the likelihood. I'm not going to do a survey, however. 95 00:22:53.960 --> 00:23:04.390 Peggy Hoffman: doing a quick one. Question, poll to members, just go out to all members and say something like Do you have a success story 96 00:23:04.660 --> 00:23:09.830 Peggy Hoffman: in your job to share? Yes or no? Please tell us a little bit more about it. 97 00:23:09.940 --> 00:23:26.510 Peggy Hoffman: Excellent! Can we call you about it? So just doing a one question, Poll, do not do the poll. That says, which of the following topics, are you interested in that? We should do next year? Because what I'm interested in in that moment of time may not translate. Okay. 98 00:23:26.640 --> 00:23:42.740 Peggy Hoffman: so start with the member. learn about them, talk to the folks that aren't coming. Look at your data to determine that, and begin to ask the questions of, where do they get this information? How do they get this information 99 00:23:43.740 --> 00:23:57.689 Peggy Hoffman: rather than why don't you come? And if you ask somebody, is it? And it's not a bad question per se, but which is the following, drive you to 10 to events, or which of the following keep you from attending events you 100 00:23:57.850 --> 00:24:09.459 Peggy Hoffman: you give them, you give them. You give them excuses to click. And so I'd rather that you do something that is talking about. What do they need, so that you can keep them involved and engaged. 101 00:24:09.740 --> 00:24:21.209 Peggy Hoffman: Now, the other thing to do is because people are going to come, and they're going to give you cool information or ideals, or you can look at the data. And you're going to really understand a little bit more about this individual. 102 00:24:21.630 --> 00:24:26.639 Peggy Hoffman: Go ahead and do a journey map for your events or activities. 103 00:24:26.700 --> 00:24:35.110 Peggy Hoffman: This is going to allow you, then, to build some more experience and more experience elements into this. 104 00:24:35.520 --> 00:24:46.600 Peggy Hoffman: So what I mean by that? Well, first of all, I want you to look at the, to look at the event from the eyes of the attendees. 105 00:24:46.800 --> 00:24:49.859 Peggy Hoffman: So one way to do this was, if you have a 106 00:24:50.190 --> 00:25:10.380 Peggy Hoffman: and I would do this even for a small bit. Let's see if a small event I would. I would suggest that you have someone at to ask your chapter. Volunteers have someone there who at the end of the day can actually talk to somebody or walking out and say, Hey, I've got 3 questions about this event. Can you tell me A, B and C, 107 00:25:10.570 --> 00:25:27.019 Peggy Hoffman: that's how you can begin to make sure you get get them in there, or have a really cool meet up with 2 or 3 or 4 attendees and say, talk to me about, how did you feel? And you think, during the last event that you attended? So 108 00:25:28.040 --> 00:25:36.770 Peggy Hoffman: treat them for a cup of coffee? Say, hey, we're just trying to get an understanding of the of the experience itself. and then 109 00:25:36.920 --> 00:25:47.589 Peggy Hoffman: take all of these elements and actually map out what are the steps that a attendee has to go through to be part of your event. 110 00:25:47.630 --> 00:26:10.360 Peggy Hoffman: So this is a great way for you to find out. Is is there a part of the process that is closing folks down. Is there a registration system that is not truly mobile, friendly, right? it. Do. You have a situation where you don't have a follow up reminder that the event is coming up because people's lives are busy and their schedules change. 111 00:26:11.090 --> 00:26:23.280 Peggy Hoffman: Do you have an opportunity on your event thing to actually say, click! Add to my calendar. What are the steps that are keeping your members from really being engaged in the process at any particular time. 112 00:26:24.930 --> 00:26:26.070 Peggy Hoffman: And third. 113 00:26:28.150 --> 00:26:29.899 Peggy Hoffman: I want you to ask 114 00:26:30.130 --> 00:26:37.660 Peggy Hoffman: I want. I want you to ask what made this a rewarding experience, and I want you to walk through and think about that 115 00:26:37.910 --> 00:26:48.140 Peggy Hoffman: part of this is saying. how did this experience provide something that isn't available somewhere else? Right? 116 00:26:48.670 --> 00:27:06.360 Peggy Hoffman: So if I were to wrap this up and into kind of like a a nice, nice typebo. The idea is, you want to actually get deep into the member experience throughout the entire event, so you can look for opportunities to ramp it up. 117 00:27:06.490 --> 00:27:24.439 Peggy Hoffman: to make it easier, right and ways to maybe retool the marketing. So I I know this could be a little might feel like it's a it's a big task. What you might do at a chapter leader meeting 118 00:27:24.590 --> 00:27:38.729 Peggy Hoffman: is, have folks come together, sit at the table and give them the journey at the beginning. Say, look! These are the typical steps that that that you're at. An attendee would come to a chapter meeting. Let's 119 00:27:39.100 --> 00:28:08.710 Peggy Hoffman: and these are the attributes. Go ahead and rate yourself. Now have a conversation at the table. You might remember that in 2,019 at our Ce. At the in person we took, we did a journey mapping session right there in person, and you all worked through a a scenario where you looked at how someone made the decision to connect with the chapter in the national organization, and we showed where there were pain points. 120 00:28:08.780 --> 00:28:24.209 Peggy Hoffman: This would be an excellent way for you to support your chapter leaders in in decoding what is tripping them up when they're putting together events, decoding what parts of their process is not working for them. 121 00:28:24.770 --> 00:28:29.409 Peggy Hoffman: So I'm going to suggest that you go ahead. Come up with a little template. You can do this. 122 00:28:29.730 --> 00:28:56.130 Peggy Hoffman: do the training, and then maybe even have some sort of a of an incentive that says, find one thing, you can change, change it and report it back, and we have some swag or something for you. Right? So build in some incentives for this, but a great training opportunity. You could do it virtual. You could do it in person. It's just really fun when you're sitting at a table, the bunch of other people and you've got a big sheet of paper out there to do this 123 00:28:56.380 --> 00:29:06.030 Peggy Hoffman: priceless. This is what event planners do when they're putting on big events, and they want to make sure that the event succeeds. So strategy one. 124 00:29:06.380 --> 00:29:21.609 Peggy Hoffman: as you. As you know, it's all about getting to know the member. It's really understanding what's changed. It's understanding how behaviors have changed, and it is also about spending the time to look at the event through the attendees. Eyes 125 00:29:22.110 --> 00:29:30.090 Peggy Hoffman: strategy number 2. Let's just call this the 4 sees. All right. 126 00:29:30.200 --> 00:29:35.939 But I'm gonna say that there's another part of it. This whole strategy is about 127 00:29:36.400 --> 00:29:42.219 Peggy Hoffman: to thinking about events, thinking of working with 128 00:29:42.830 --> 00:29:45.170 Peggy Hoffman: members. not 129 00:29:45.300 --> 00:29:51.529 Peggy Hoffman: 4 members. Let me repeat that it's about working with Members 130 00:29:52.430 --> 00:29:53.270 Peggy Hoffman: 2 131 00:29:55.000 --> 00:29:59.320 Peggy Hoffman: designed to create, to pull off, not 132 00:29:59.610 --> 00:30:01.050 Peggy Hoffman: 4 members. 133 00:30:01.440 --> 00:30:06.290 Peggy Hoffman: It seems, maybe like a subtle, but it is not subtle at all. 134 00:30:06.590 --> 00:30:09.760 Peggy Hoffman: On the one we are an event machine. 135 00:30:09.900 --> 00:30:33.080 Peggy Hoffman: We put on monthly events every month on the fifteenth of the month. It's it's turkey Tuesday, and we get together, and we have a someone stand up and talk for blah blah blah blah blah, and then we have a meal, or we put on 3 big events. We have a conference. We have an old words program and we have a go founding. Yay, it's about we, we, we, the chapter do this versus 136 00:30:33.150 --> 00:30:35.560 Peggy Hoffman: working with the members to say. 137 00:30:36.800 --> 00:30:46.730 Peggy Hoffman: what would you like to have? We're going to build this program. How can I engage you in there really, really critical. One of the things that we have heard in particular 138 00:30:47.000 --> 00:31:04.350 Peggy Hoffman: from our generations that are now coming in to our workplaces is that they're there for connections, and because they're there for connections. they want to be part. They want to be involved in how that and how that that session is 139 00:31:05.870 --> 00:31:09.940 Peggy Hoffman: is being designed and connected with right. So 140 00:31:10.340 --> 00:31:21.750 Peggy Hoffman: what is the strategy look like in terms of making it happen? Well, on the co-creation side? Let's stay with that, because those are the example I was giving. This is not going to be about 141 00:31:21.800 --> 00:31:23.030 Peggy Hoffman: some 142 00:31:23.810 --> 00:31:30.450 Peggy Hoffman: program group just trying to decide what we should do and get and and and put it out there instead. 143 00:31:30.550 --> 00:31:35.550 Peggy Hoffman: I want you to help your chapter leaders go to members. 144 00:31:35.600 --> 00:31:51.599 Peggy Hoffman: Simple questions. tiny ideas for a location. Maybe you can find somebody who will do a, you know, open up their business for you, or what kind of top is what kind of speaker going out and crowdsourcing, if you will. the 145 00:31:51.730 --> 00:32:02.799 Peggy Hoffman: their ideas right. set up a focus group to build events. So what we did a couple of years ago with the Psa Maryland Chapter was, we pulled together a group of individuals. 146 00:32:03.120 --> 00:32:24.260 Peggy Hoffman: They were half of them folks that did not come to the annual conference and half the did. And what I did was we put out pizza party and a central location, and we said, Hey, we're gonna we're just thinking through what would be a really cool opportunity learning opportunity. Here in Baltimore. in place of our annual conference. 147 00:32:24.530 --> 00:32:47.779 Peggy Hoffman: I said, Come, just Rsvp income. So I had I had about 10 people in the room, and we just had a wide a wide, ranging conversation in which we talked about. Why would you come? What would you be interested in? Why is it? What's a conference you really enjoyed before? What did you like about the one you attended? Why did you never just really awesome conversation? And then we said. 148 00:32:47.780 --> 00:33:10.850 Peggy Hoffman: would you be interested in a follow up conversation? Right? So. Of the 10 I had about 3 or 4 4 who said they wanted to do something more. I wound up getting one of them actually on the planning team, the point being is when we promised, we said, a group of your members met together, and these are some of their highlights or insights. 149 00:33:11.060 --> 00:33:13.539 Peggy Hoffman: Alright, add polls 150 00:33:13.700 --> 00:33:16.060 Peggy Hoffman: to pre-event communications 151 00:33:16.580 --> 00:33:35.950 Peggy Hoffman: be flexible enough to go ahead and say, I can do something a little bit differently if I need to have some fun with this. Okay, and then ask members to share a story. So, in other words, instead of making everything the safe sage on the stage, can you engage folks to be part of developing the content 152 00:33:37.070 --> 00:33:41.690 Peggy Hoffman: collaboration. This is where I say to y'all. 153 00:33:41.710 --> 00:33:50.729 Peggy Hoffman: putting on events is a tough business, so why don't we encourage our chapters to share the work and the success. 154 00:33:50.730 --> 00:34:12.770 Peggy Hoffman: So, in other words, don't make this. Don't reward chapters for all the individual events begin to really say, Hey, collaboration is this is your secret weapon, and we're going to begin to reward you, assist you in some way to be able to collaborate. I know that when we manage the Risk Management Association. 155 00:34:12.800 --> 00:34:28.719 Peggy Hoffman: our one of our big events was with the local bar, the local Cpa Association and our chapter and the local marketing chapter, marketing association chapters, and we pulled together a young professionals gathering. 156 00:34:29.090 --> 00:34:32.840 Peggy Hoffman: I don't think we would have had as much success, but our our 157 00:34:32.860 --> 00:34:52.909 Peggy Hoffman: the young. So lawyers cpas folks that are doing some marketing, and bankers are all looking to meet each other for referrals. Right. it's there's lots of cool things to do. And you know what I just want to. I just want to mention to you that in terms of sharing the work. 158 00:34:52.909 --> 00:35:16.190 Peggy Hoffman: I would say to you that we took a somewhat of a similar approach with C. E. X. 2, if you recall We we looked at, we looked at, how can we ho change this really differently? And we were able to collaborate with matchbox media to support part of the program and allow them to be able to, you know, be a happy host, right? 159 00:35:16.270 --> 00:35:28.159 Peggy Hoffman: It will. It helps you when you begin to work with other people to bring them in, so that you're not the only one carrying the way right? So collaborate. 160 00:35:28.750 --> 00:35:56.790 Peggy Hoffman: One of the cool things that I heard. I just I just learned from my my my travels is one of the headquarters has a has a a webinar, and what they did was, they recommended that that local groups had their own in person, gathering that worked really well for that organization. So the content comes from one location, but the networking and the period of peer learning goes from there. Oh, then I'm sorry. And here's the others the cex model. 161 00:35:56.790 --> 00:36:02.389 Peggy Hoffman: because the other more important thing about this C x, 2.0 model was actually the fact that 162 00:36:02.390 --> 00:36:14.590 Peggy Hoffman: we we we share. We. We decided to leverage an opportunity to tap virtual in person and wrap up. 163 00:36:14.610 --> 00:36:26.190 Peggy Hoffman: so help them look at how they take an event, and and think about it differently. But more importantly, don't think about it alone. 164 00:36:27.400 --> 00:36:37.350 Peggy Hoffman: Connections number 3. I started the beginning by saying that we shouldn't be event planners for connection. We're connection planners, right. Our whole goal 165 00:36:37.460 --> 00:36:40.540 Peggy Hoffman: as chapter leaders is to how people meet each other. 166 00:36:40.930 --> 00:36:47.169 Peggy Hoffman: And we can do this in some small and medium ways. And what I want to talk to you about first 167 00:36:47.180 --> 00:36:52.320 Peggy Hoffman: is that you got to build it in an event right? You have to 168 00:36:52.390 --> 00:37:01.000 Peggy Hoffman: create an opportunity for an event is simply bringing people together around a a shared attribute or interest. 169 00:37:01.020 --> 00:37:28.589 Peggy Hoffman: You have to provide actual sessions where your hands on and working with each other. You're not spending not spending the time just listening to individuals. And really, frankly, you have to make sure that you are building in these sessions where they, when they get a chance to stand up and to both. But they also get a chance to sit around and work through a project, work through a solution, help them really 170 00:37:28.590 --> 00:37:49.330 Peggy Hoffman: find answers as opposed to you, always being the one to give those answers. Finally, a huge part of how we're going to engage folks that are more and more interested in what is the impact is in community service projects. I bet many of you are doing this kind of networking throw in to chat. 171 00:37:49.850 --> 00:38:01.470 Peggy Hoffman: Where what examples have you heard from your chapters for some great connection, building activities or events, connection building activities or events? 172 00:38:02.060 --> 00:38:14.350 Peggy Hoffman: and who members back in. I was at 20 to 18. I think we did the hackathon at at at as a annual. That was fun. 173 00:38:15.740 --> 00:38:23.329 Peggy Hoffman: Not in blankets for pets or kids. I love this. Keep these in because these are ideas that you can then hand back out to other chapters. 174 00:38:24.310 --> 00:38:31.829 Peggy Hoffman: The idea here in all of these cases is thinking of the chapter as the matchmaker, the matchmaker. 175 00:38:33.600 --> 00:38:38.339 Peggy Hoffman: And so the last part I want to build into this is, you also want to build in 176 00:38:38.430 --> 00:38:49.449 Peggy Hoffman: formal networking and by building in formal networking. I'm talking about the opportunity for you to make sure that the design of the meeting 177 00:38:49.500 --> 00:39:17.470 Peggy Hoffman: puts folks together. One of the icebreakers I've been doing increasingly, and I just did it with The wonderful folks at the at ift was. We did a find 10 things in common at the table, and the find, the 10 things that come and you define 10 things in common that had nothing to do with why they were in that room right? It was wonderful, because people began to see each other through a different light, which is really really important. 178 00:39:18.840 --> 00:39:35.350 Peggy Hoffman: Okay, Leanne is asked a really good question, and I hope some folks can jump in on her jumping on this. Do you anyone have a policy for chapters doing community projects. and Leanne says that we are a 5 of one c. 3. And we steered away from these types of projects. 179 00:39:35.520 --> 00:39:54.120 Peggy Hoffman: I'm not entirely sure why you've steered away from them. They are a huge connection builder. But please, folks, go ahead, and if you anybody has an example of a policy, or just even share. Why, you don't have a policy, I think any and all of those would be would be really valuable. 180 00:39:55.610 --> 00:40:03.300 Peggy Hoffman: And while we do that, I'm going to move on to the second part of building the connections because you have to build networking in 181 00:40:04.060 --> 00:40:28.630 Peggy Hoffman: in all of these ways I loved wanting to mention to you. I just mentioned to you the one meaningful icebreaker. But I do want to mention to you the walk and talks because we have used that here with Marin, with a number of our programs. And what a difference it makes! It can be so, what essentially this is. You've just had a conversation, and you pair people up and you have them. and you have them walk. 182 00:40:28.630 --> 00:40:58.560 Peggy Hoffman: They can sit in another place if they want to, but to walk and talk because they're talking about what they just heard, and how they would use it, and what questions they have about it in a way that's a smaller conversation now. The walking talks were a couple of different ways. Last year. One of the ways that I did. It was we had to. We had a break, so we met in the morning. There's an all day, a chapter we were training. We met in the morning we broke for lunch. It was awards lunch with all, with many other groups, and then we came back. So the walk and talk that we did was 183 00:40:58.660 --> 00:41:07.009 Peggy Hoffman: on their way. They had to walk in pairs to the lunch, and it was a bit of a distance. It was a going to be about a 6 min, maybe 5, 6, 184 00:41:07.180 --> 00:41:08.380 Peggy Hoffman: and to talk 185 00:41:08.500 --> 00:41:26.129 Peggy Hoffman: when we came back we had them share on stickies part of that conversation. So the walk in the talk is simply allowing people to sort of begin to take content that they have and and and apply it make connections right? 186 00:41:26.510 --> 00:41:37.859 Peggy Hoffman: The intentional breaks, let me just mention, because we ran out of time the other day, and we still did the break. And so the people, I said, There's more slides in the slide deck. But everybody needs a break. 187 00:41:38.620 --> 00:41:50.210 Peggy Hoffman: Now. The other thing is, I want to make sure that you think you encourage your chapters to really build in that networking pre and post. 188 00:41:50.370 --> 00:42:06.590 Peggy Hoffman: because we meet a lot of people. And then we go back home to the office. one of the things that I thought was a really cool thing, that I that I learned from A from a chapter, was, they do a post event catch up, in which everybody comes back to a virtual meet up. But they all go into breakout rooms. 189 00:42:06.730 --> 00:42:10.620 Peggy Hoffman: so just an opportunity to go ahead and and do that. 190 00:42:11.460 --> 00:42:25.620 Peggy Hoffman: So connections ever so important. And the fourth C is content. We're ending with the fourth C rather than starting with it, so that I can emphasize to you that content is everywhere. 191 00:42:26.530 --> 00:42:29.510 Peggy Hoffman: Members don't need the chapter 192 00:42:29.680 --> 00:42:35.370 Peggy Hoffman: for specifically for content that they can find somewhere else. Right? 193 00:42:36.710 --> 00:42:38.130 Peggy Hoffman: Some members 194 00:42:38.410 --> 00:42:48.410 Peggy Hoffman: just don't dedicate the time to professional development, and they do rely on them. But they're still looking for content that is relevant and not readily accessible. 195 00:42:48.590 --> 00:43:07.149 Peggy Hoffman: So it means that we have to help them do a better job with the content. And largely, it may not be that the content is so different as the way it is delivered. It may not be, may still the same good 5 points I get on that webinar for free. 196 00:43:07.340 --> 00:43:16.670 Peggy Hoffman: but I'm offering it in a peer-to-peer learning in a way. So I get it differently. So let's teach the chapters about the principles of adult learning. 197 00:43:16.760 --> 00:43:43.009 Peggy Hoffman: One of the things that I did this particular a week, and I did a couple of times back again is we did what we call pauses in the day, so I would do something, and then I would pause, and I would explain the adult learning principle behind it, so that the individuals in the room were learning not only the content we wanted them to learn, but also some of the learning principles, so they could apply the way we were sharing 198 00:43:43.010 --> 00:44:03.559 Peggy Hoffman: into developing their own programs. I will often do as people know that if that that have brought me into to support, I will often do polls, and I will often do small group work, and I will often use flip notes and stickies, and I will often do icebreakers, and I will pause and say to folks, Hey. 199 00:44:03.570 --> 00:44:04.939 Peggy Hoffman: by the way. 200 00:44:05.320 --> 00:44:13.369 Peggy Hoffman: This it connects with adult learning. during the adult learning principle X, right? 201 00:44:14.260 --> 00:44:44.250 Peggy Hoffman: you might want to help speakers shape the best sessions by by actually training them to be better facilitators. Right? And I also want you to suggest that you again incentivize volunteers. And and these folks that are playing. This means to try something different. Teach them how to do a talk, show style, teach them how to do a fishbowl, teach them how to do and ask me anything. Teach them how to do a really cool networking 202 00:44:44.260 --> 00:44:59.430 Peggy Hoffman: in your training sessions, and then they will be able to experiment with those formats. We put people in the room, we say, Hey, you know, create a new event, and they all get together, and they create what a new version of the same old event instead. 203 00:44:59.750 --> 00:45:12.039 Peggy Hoffman: teach them a format, and then ask them to create that right? also. Very important, that we are being very clear on on making recommendations for how you bring diversity in. 204 00:45:13.480 --> 00:45:31.660 Peggy Hoffman: So I didn't see any response to Leanne. Is that because no one has a policy for doing chapter projects. Please put in chat. If you would. If you have no policy, why, you don't have a policy, and if you do have a policy, how we can maybe get a hold of that 205 00:45:32.390 --> 00:45:53.110 Peggy Hoffman: alright leveraging the 4 se's overall. Let me just do a quick recap. I'm taking my time here. We've got some good. We still have some time. So words. We're on a good path here. But let me just go through and and underscore the elements here. Co-creation is getting members involved 206 00:45:53.160 --> 00:45:59.130 Peggy Hoffman: in creating the event. So let me ask in chat. 207 00:45:59.200 --> 00:46:05.469 Peggy Hoffman: is there anybody that has a great example of getting members involved in creating the event. 208 00:46:08.490 --> 00:46:11.760 Peggy Hoffman: Oh, Emily, that's a great suggestion. 209 00:46:12.410 --> 00:46:18.880 Peggy Hoffman: Pamela, have a great day. I love that. It's like maybe teaching your folks 210 00:46:19.370 --> 00:46:39.029 Peggy Hoffman: what are the best practices. I hate that word best, don't you? Effective practices on choosing what events to do? And then choosing the role that's appropriate to the event. So That sounds like a great thing that we could have a small work group on here. pull pull together. Excellent! Excellent! 211 00:46:39.180 --> 00:46:49.589 Peggy Hoffman: anyway. Anyone have an example of getting members involved in creating an event. Love to see any examples of that from chat 212 00:46:49.710 --> 00:46:51.600 Peggy Hoffman: getting members involved. 213 00:46:52.700 --> 00:46:56.040 Peggy Hoffman: We're getting some additional answers in there on the current one. 214 00:46:56.340 --> 00:47:11.949 Peggy Hoffman: I like that. So Michelle's got an example. you know, she just talks about that, that our members divide into groups to plan the programmatic element that's cool. 215 00:47:12.370 --> 00:47:23.920 Peggy Hoffman: Oh, Chris says he's Chris says we have put together a chapter meeting catalog has been really effective. Is that something you can share a link to Chris that would be awesome 216 00:47:28.140 --> 00:47:39.380 Peggy Hoffman: nice. So I'm going to suggest that if we want folks to really begin to co-create. We've got to give them examples, very clear examples. Collaboration. 217 00:47:39.380 --> 00:48:02.480 Peggy Hoffman: we've talked about this. We've got a number of different of number of different webinars in which we talk about collaboration. If anybody has a recent collaboration co collaboration between 2 chapters between between and one of your chapters and a sister organization between national chapters. Throw that into chat to let's get some good examples that we can share 218 00:48:02.890 --> 00:48:08.170 Peggy Hoffman: lots of times. The collaboration is a matter of helping 2 219 00:48:08.860 --> 00:48:12.479 Peggy Hoffman: helping 2 chapters 220 00:48:12.970 --> 00:48:28.859 Peggy Hoffman: to create a, an, an an mou on on putting together a program. So, for example, if someone has a if a chapter in the in Maryland has a great conference, and the DC. And Northern Virginia chapters say, well, we don't want to put our own on that silly. How the 3 of us come together 221 00:48:28.870 --> 00:48:50.160 Peggy Hoffman: with Prsa, Maryland. We did a joint. DC, DC. Maryland. program a couple of times, and there were 3 chapters in the area, and we all came together. We assigned the roles, and we had a revenue sharing. Now we put that together. So collaboration sometimes about you, providing the tools 222 00:48:50.680 --> 00:49:21.259 Peggy Hoffman: connection is about you showing folks how to make those connections. Oh, Margaret, I knew I had seen something. I think you shared that before that you have interdivisional grass that we offer. This is a censified collaboration between a 54 divisions. I love that idea, and I think we should take it, Margaret, if there's anything you can share about that, maybe you know, it'd be a a link or a or a you know, or you know the the checklist, or whatever about that? Could you do that 223 00:49:21.260 --> 00:49:35.190 Peggy Hoffman: that with us? Because that would be awesome. That is a super idea. And And I did see Chris. Thank you very much for offering to email that to us. I would love to be able to see that and and be able to to share that. 224 00:49:35.570 --> 00:49:51.709 Peggy Hoffman: As a matter of fact, maybe I don't know. Maybe I shouldn't say this. I'll let Sarah weigh in. But since several people love to see it. Maybe if we sent it. If you said to me and I got to Sarah, we could include it in in one of our resources list. So excellent 225 00:49:53.960 --> 00:50:21.280 Peggy Hoffman: find the venue and food now with some speaker. 10, okay, Karina, that is a cool thing. Did you find out lot of small chapters, so did you limit it to small chapters? just to put that in chat. Did you limit to small chapters or did you? Was it open to everybody? Karina's writing? And it's the the she's writing that the pre Association. She had a program where the Chapter only had to find the venue and the food, and Hq. Would send the speakers. All right. 226 00:50:21.280 --> 00:50:35.210 Peggy Hoffman: I'm I'm loving the chat so obviously I allow myself to get to to take over. Look there. So we know what's going on here. The final one is content. Give members effective content, and make it an enjoyable experience. 227 00:50:35.830 --> 00:50:36.880 Peggy Hoffman: All right. 228 00:50:38.040 --> 00:50:51.160 Peggy Hoffman: I am so glad. I'm so glad to be able to to have the time. I have a bonus lie here. Even Sarah hasn't seen the bonus slide 229 00:50:51.200 --> 00:51:11.109 Peggy Hoffman: but I have had an opportunity over this past year and a half. I go to a lot of associations working with a lot of component leaders, and I have stolen ideas that I have seen. And so my bonus slide for you, all that are here is 230 00:51:11.240 --> 00:51:24.840 Peggy Hoffman: ideas to expand events. And I want to share with you just a couple of of of of thoughts about how you can help chapters think a little bit differently. All right. 231 00:51:24.930 --> 00:51:31.759 By the way, even though I snuck this slide in, it will be in the final slide deck. Okay. 232 00:51:31.790 --> 00:51:57.930 Peggy Hoffman: first of all is talk to them about going short. Talk to them about the 30 min Monday, the 30 min briefing the 45 min lunch and learns. Let's go ahead, particularly when we're talking about virtual, that we start thinking in terms of less than an hour, make this something that is digestible. It's It's a take 5 kind of approach. It's not going to take a lot of at a time, but we're going to build connections. 233 00:51:57.930 --> 00:52:09.919 A great way for you to have these is to have them about a month before an in-person event, because it will drive folks to be thinking about that in-person event. 234 00:52:10.820 --> 00:52:25.459 Peggy Hoffman: Think about the meet up now we've talked about this before, but I have picked up some really cool ideas. I have to tell you that I kind of think of Michelle at camp because a couple of her chapters have done some really good things. 235 00:52:25.910 --> 00:52:35.890 Peggy Hoffman: along this line. They have. you know. Anyway, they have these groups that get together on focused or or or or a or a smaller. 236 00:52:35.890 --> 00:52:58.959 Peggy Hoffman: a a smaller timeframe. But it could be a book club. It could be a meditation group. It could be a writing workshop. Yes, yes, there isn't a professional association that had a writing workshop. They just said, if you bring something that you're working on. There is a little tough. Come on in. We're going to sit around this table. We're going to be writing, but we're going to help each other with a brain drains. 237 00:52:58.960 --> 00:53:14.050 Peggy Hoffman: Several of the Michelle's California chapters have these support groups which are short term and focus, which are really doing a great job. And then, of course, there's the short term learning cohorts 238 00:53:14.830 --> 00:53:36.579 Peggy Hoffman: have explorer groups. This is where you can check out and off the local of a check out and check local sites. Maybe it's a walking tour. There was a chapter that told me about the fact that they had somebody who was a dozen at one of the one of the DC. Based of museums and 239 00:53:36.580 --> 00:53:53.940 Peggy Hoffman: had new other doses, and they put together these different at just a quick museum tour went to different museums, and they had a special tour just for them, because they they knew an inside dozen. anyways, it really works well, leading with the content. 240 00:53:54.000 --> 00:54:07.479 Peggy Hoffman: What I'm gonna suggest here is that folks are more likely to come if they see that you are able to provide them with stuff that they can't get the thing that I love, and I've been bragging about it. I actually found it through a vendor. 241 00:54:07.620 --> 00:54:23.920 Peggy Hoffman: There is a. On Tuesdays you get a you get a text message. We all signed into a text message that has a question of the week. It's either it's usually Abcd or Yes, no, or whatever. Then you respond. And you say, Here's you know, if you want to respond more, then I get 242 00:54:24.150 --> 00:54:37.350 Peggy Hoffman: before I get the next poll, I get a share what the results were. And it's not big. And it's okay. Here's what the results are. And here a list of of of resources to learn more right 243 00:54:37.600 --> 00:54:40.329 Peggy Hoffman: expert dates and break up sorry 244 00:54:40.560 --> 00:54:57.920 Peggy Hoffman: expert clinics and brain dates. This is a perfect event. Add on. But basically, you're saying we're going to be here. But we're going to play matchmaker right? We're going to play matchmaker and bring 2 people together. And finally, the curated playlist. I have to admit 245 00:54:57.920 --> 00:55:24.340 Peggy Hoffman: I first solve this one of and Aias chapters had a very successful tour. It'd be a one day tour, where you would go and see all the new builds, and what they did was in Covid, was they? They put it on instead of doing. They couldn't do it in person, so they did it virtual, and you took a tour of your place. And then they curated the list to be able to see all these places. 246 00:55:24.340 --> 00:55:48.759 Peggy Hoffman: Great idea variation is, you know, the sort of the list of of resources. All right, folks. It's 1,258. That's my bonus content and opportunity to expand events. love, love, love, love, love to to have your ideas sitting through chat. But I got one more question for you, because we're really interested to know. 247 00:55:49.640 --> 00:56:13.440 Peggy Hoffman: And let me put this up here. We're really interested to know. Are you coming to Asa Annual. Is it a yes. Is it a no, is it? I have no idea? Yes and no, or I have no idea. So we're asking this because Now I will be on a month long. Sojourn I I I'm taking the month off so that I can go and come up with brilliant ideas to dazzle you. 248 00:56:13.440 --> 00:56:34.250 Peggy Hoffman: But There is going to be some cool stuff going. And so what I want to do is find out, and I see that we have got. Most of you are not able to come, so maybe we should have a meet up afterwards, for the folks that are able to come right so that we can go ahead and do that all right. So real quickly. If you are going 249 00:56:34.250 --> 00:56:36.490 Peggy Hoffman: you've got opportunities 250 00:56:36.490 --> 00:56:54.049 Peggy Hoffman: to connect with them, and you are invited to the big A 2 party where you have an opportunity on Sunday, the 6 from 5, 30 to 8 to to meet up and have some break folks. We are just right now at the top of the hour, super excited in September 251 00:56:54.320 --> 00:57:07.080 Peggy Hoffman: we'll be together in October. But drum roll free. November eighth. We've got Beth Z. Talking about Chapter tech, especially talking about Chat G. P. T. 252 00:57:07.340 --> 00:57:19.039 Peggy Hoffman: We'll see you on all of these dates and more. Have a great and wonderful day. Throw into chat any last minute questions. We'll be talking to you soon. 253 00:57:20.110 --> 00:57:23.030 Peggy Hoffman: Go on, Daniel. Enjoy it. Thank you. 254 00:57:23.790 --> 00:57:25.459 Peggy Hoffman: From Bill Highway and mariner.