00:29:52 Sarah at Billhighway: We are recording this and will share the slide deck afterwards :-) 00:30:01 Sarah at Billhighway: Aww, thanks so much, Leisl! 00:30:26 Sarah at Billhighway: We forgot to give a shout out on the slide deck to Sheri! 00:33:51 Sarah at Billhighway: If you put other in the poll, share your "other" trust issues here 00:38:20 Jennie Rambo: Every other yera 00:38:21 Sarah at Billhighway: How many of you do a membership survey? How often? 00:38:26 Melissa Heeke: Every other year! 00:38:29 Abigail Solazzo: Every other year 00:38:35 Pamela Gabrish: We try to do annually, but usually ends up being biannually 00:38:40 Wesley Carr: Each one of our chapters conduct an end-of-year survey for their members. 00:38:41 Tiffany Kildale: We've done them, but not frequently enough in my opinion... 00:38:56 Keith Cooke: yes, every other year 00:39:05 Samantha Oldfield: We do a membership survey every few years. We do not like to send too often, otherwise we get less and less response. 00:39:34 Sarah at Billhighway: Members are saying networking and connecting with others = most important association benefit 00:41:14 Sarah at Billhighway: Communication audit - #1 thing that needs improvement = too many words on products, emails, etc. 00:42:00 Sarah at Billhighway: Pay more attention to what we're asking members to do 1st in an email and then follow up with data 00:43:08 Sarah at Billhighway: Helpful to have someone outside take a look at your communications to provide their perspective 00:43:57 Sarah at Billhighway: Can't get people to events? 1. Event is a miss AND/OR'= 2. The message isn't getting out 00:45:40 Sarah at Billhighway: @Sheri - Pushing info out and not engaging members in a 2-way street 00:48:27 Sarah at Billhighway: Setting up an ambassador program = a good way to find a future leader 00:50:04 Sarah at Billhighway: Messaging = your verbal logo - Love that @Sheri! 00:51:26 Sarah at Billhighway: Do you run into situation where your leaders say something different than at National? 00:51:31 Abigail Solazzo: Yes 00:51:34 Jennie Rambo: Yes. Often! 00:51:40 Wesley Carr: 100% yes 00:51:45 Samantha Oldfield: For sure. 00:52:23 Sarah at Billhighway: How many of you have a messaging document? 00:52:35 Wesley Carr: Not right now, but that's a great idea. 00:52:42 Abigail Solazzo: We do not 00:52:45 Colleen McMahon: No, but I definitely think we need one. 00:52:56 Samantha Oldfield: We are working on communications documents to help create consistent messaging 00:53:03 Pamela Gabrish: We have a schedule of when communications are set to be distributed; it does not detail the communication topic, however 00:53:17 Tiffany Kildale: We have messaging documents on key issues but I like the idea of a messaging document about membership/the association in general. 00:53:20 Jessica Irizarry: infrequently and mostly about current event matters. we do have a limited messaging document. it is not comprehensive, and generally caters to staff. 00:53:56 Samantha Oldfield: AGREED 00:54:45 Jessica Irizarry: YESSSSSS 00:54:49 Sarah at Billhighway: If you're interested in tapping Sheri, feel free to reach out to her at sheri@singercomm.com 00:56:46 Peggy Hoffman: what questions do you have for Sheri? 00:57:12 Sarah at Billhighway: This article speaks to what Sheri has been talking about with creating an ambassador program: https://associationsnow.com/2023/10/the-power-of-a-leaders-story/ 00:59:49 Debra McGuire: Can you please discuss some of the most effective marketing and communications relationships and models between National and its Chapters that you have seen? 01:02:45 Debra McGuire: Thank you, Sheri and Peggy. 01:03:26 Jessica Irizarry: anonymously - b.c this is embarrassing and a bit short sighted - i love the social media channel idea. what advice do you have for those who may have policies around social posts involving their work and employer where they are restricted without prior approval? And that the policy for the national channel does not include these types of posts? Are there alternatives to newsletters? I've started SharePoint which I can use in that way, but still, it's a location issue - the share point site is not where the are. social media is where they are 01:06:30 Jessica Irizarry: thank you :) 01:07:27 Sarah at Billhighway: You're welcome :-) 01:07:57 Sarah at Billhighway: Peggy, we have a question in the Q&A 01:08:01 Sarah at Billhighway: We have known individuals who are old-timers/resistors. They will always brings point of division despite all of the trust-building efforts. They're out of touch with the majority and are disruptive to unity for the profession, typically with little value. When we lift their valid points up, they remain unhappy and indifferent to the value of national. Any other bridge-building tactics to consider? 01:08:07 Sarah at Billhighway: Other chapter leaders reach out to us to make sure we know they're "not in that camp or of that opinion" every time. 01:11:07 Jessica Irizarry: love that idea. have the pres/chair respond to acknowledge their view has been shared and received. 01:11:13 Wesley Carr: Those one-on-one conversations often help to build/strengthen that trust as well. 01:13:21 Sarah at Billhighway: Love that too, Peggy! Out shout the negatives :-) What makes you happy? 01:13:55 Sarah at Billhighway: Thank you, Sheri! We truly appreciated your insights today 😊 01:16:15 Sarah at Billhighway: Yes, Sheri! It's all about connection 01:16:20 Sarah at Billhighway: If you're interested in chatting more with Sheri, feel free to email her at sheri@singercomm.com 01:16:42 Sarah at Billhighway: Look for Sheri in 2024! 01:16:57 Sarah at Billhighway: Scroll on the poll to see all options... 01:17:45 Sarah at Billhighway: Idea: In signature line CRPs add "Book time with me" with Calendly link 01:17:48 Tiffany Kildale: Would love to learn more about communications strategy with components, and what an ideal comms schedule might look like with them! 01:17:54 Sarah at Billhighway: Open Office Hours 01:18:40 Caryn Worcester: Like the idea of booking some time with me in your signature line 01:18:58 Sarah at Billhighway: We'll be sharing the full slide deck and blog post in the follow-up email 01:19:42 Sarah at Billhighway: Thank you so much, Sheri!!! 01:19:46 Wesley Carr: Thanks Peggy and Sherri... Great conversation, as always! 01:20:01 Sarah at Billhighway: If you're interested in chatting more with Sheri, feel free to email her at sheri@singercomm.com 01:20:35 Tiffany Kildale: Thank you so much for a really great session, I got a lot of new ideas to share with my team! 01:20:36 Caryn Worcester: Thank you so much 01:20:55 Emily LaSalle: Thank you so much! 01:21:00 Keith Cooke: thank you so much for a great session! 01:21:23 Sheri Singer: I’m going to let Peggy take it from here. Have a great day all and don’t be shy reach out if you have any questions! Thank you for your time! 01:22:45 Sarah at Billhighway: Join Beth Z next month on ChatGPT! Save your seat >> https://billhighway.zoom.us/meeting/register/tZMsf-ygrD0vHdTBGu0aqI63ocnnik9YjuaG 01:22:59 Sarah at Billhighway: We hope to see you on November 8th! 01:23:49 Sarah at Billhighway: We're bringing back CEX 2.0, yay!!! 01:24:40 Wesley Carr: Glad to hear CEX will be back! 01:24:41 Leisl Moriarty: πŸ₯³ 01:24:47 Sarah at Billhighway: πŸ™Œ 01:25:36 Sarah at Billhighway: I just launched it, Peggy! 01:25:46 Sarah at Billhighway: You're welcome :-) 01:25:48 Sarah at Billhighway: For sure! 01:26:02 Sarah at Billhighway: Don't forget to scroll on the poll 01:26:39 Sarah at Billhighway: Billhighway and Mariner are here for you! 01:26:47 Sarah at Billhighway: Always feel free to reach out :-) 01:26:53 Leisl Moriarty: Other: Streamlining Advocacy across components 01:27:11 Sarah at Billhighway: Nice, Leisl! 01:27:33 Martha Huckaby: Thank you so much for this great information! 01:27:38 Sarah at Billhighway: Thank you, thank you! We are so appreciative of your time 😊 01:27:43 Sarah at Billhighway: Hope to see you on November 8th! 01:27:44 Wesley Carr: Thanks!