2022 Cleanfax Carpet Cleaning Benchmarking Survey

Welcome to the 2022 Cleanfax Carpet Cleaning Benchmarking Survey, sponsored by Legend Brands. Thank you in advance for your time and honest responses. All individual answers are confidential and will be used for statistical purposes only.

The survey should take approximately 15 minutes. Upon completion, you will be entered to win a FREE Dri-Eaz HEPA 700 Air Scrubber, the amazingly quiet and powerful unit that uses 99.97% efficient HEPA filtration to remove potentially harmful particulates, dust and other contaminants to reassure your cleaning customers. It can also remove VOCs, odors and wildfire smoke with the optional activated carbon filter - boosting customer satisfaction and positive referrals. A value of $1,100!

Business Profile and History

Question Title

* 1. Which of the following best describes your PRIMARY business?

Carpet / Floor cleaning contractor

Full service cleaning and restoration contractor

Restoration / Remediation contractor

BSC / Janitorial / Commercial cleaning contractor

Residential cleaning contractor

Other, please specify

Question Title

* 2. What is your role in the business?

Owner/Corporate management (includes owner-operator)

General management/Supervisor

Technician

Sales

Support staff

Other, please specify

Question Title

* 3. What is the current structure of your business?

Proprietorship

LLC

S Corporation

C Corporation

Partnership

Not sure / Refuse

Other, please specify

Question Title

* 4. How many years has the business been in the carpet cleaning industry?

Less than 1 year

1-2 years

3-5 years

6-10 years

11-20 years

21-30 years

More than 30 years

Not sure/Refuse

Question Title

* 5. In which geographical region is your business based?

Northeast (ME/NH/VT/CT/MA/RI/NY/PA/NJ/DE/MD)

South (TX/OK/NC/SC/GA/FL/TN/AL/MS/AR/LA/KY/WV/VA/DC)

Midwest (OH/IN/IL/MI/WI/MN/ND/SD/IA/NE/KS/MO)

West (NM/AZ/CO/UT/WY/MT/ID/WA/OR/NV/CA/AK/HI)

Canada

Other (please specify)

Question Title

* 6. What geographical area does the business service?

Immediate area (within 25 miles of headquarters)

Local (within 50 miles of headquarters)

Regional (within 200 miles of headquarters)

National

Other, please specify

Question Title

* 7. Is your business part of a franchise system?

Yes

Question Title

* 8. Rate the importance of the following challenges as they pertain to your business. Please answer each option.

	Very important	Somewhat important	Neutral	Less important	Not important
Maintaining margins	Maintaining margins Very important	Maintaining margins Somewhat important	Maintaining margins Neutral	Maintaining margins Less important	Maintaining margins Not important
Competing with low-cost providers	Competing with low-cost providers Very important	Competing with low-cost providers Somewhat important	Competing with low-cost providers Neutral	Competing with low-cost providers Less important	Competing with low-cost providers Not important
Finding new customers	Finding new customers Very important	Finding new customers Somewhat important	Finding new customers Neutral	Finding new customers Less important	Finding new customers Not important
Customer retention	Customer retention Very important	Customer retention Somewhat important	Customer retention Neutral	Customer retention Less important	Customer retention Not important
Cash flow / Working capital	Cash flow / Working capital Very important	Cash flow / Working capital Somewhat important	Cash flow / Working capital Neutral	Cash flow / Working capital Less important	Cash flow / Working capital Not important
Financing new equipment	Financing new equipment Very important	Financing new equipment Somewhat important	Financing new equipment Neutral	Financing new equipment Less important	Financing new equipment Not important
Recruiting/Retaining quality staff	Recruiting/Retaining quality staff Very important	Recruiting/Retaining quality staff Somewhat important	Recruiting/Retaining quality staff Neutral	Recruiting/Retaining quality staff Less important	Recruiting/Retaining quality staff Not important
The COVID-19 pandemic and its mandates	The COVID-19 pandemic and its mandates Very important	The COVID-19 pandemic and its mandates Somewhat important	The COVID-19 pandemic and its mandates Neutral	The COVID-19 pandemic and its mandates Less important	The COVID-19 pandemic and its mandates Not important

Question Title

* 9. What percentage of your total revenue is associated with carpet cleaning services?

0% - 10%

11% - 20%

21% - 30%

31% - 40%

41% - 50%

51% - 60%

61% - 70%

71% - 80%

81% - 90%

91% - 100%