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Frequently Asked Questions on Form CRS

Dec. 8, 2023

The staff of the Division of Investment Management and the Division of Trading and Markets have prepared the following responses to questions about Form CRS and expect to update from time to time our responses to additional questions. These responses represent the views of the staff of the Division of Investment Management and the Division of Trading and Markets. They are not a rule, regulation, or statement of the Securities and Exchange Commission (“Commission”). The Commission has neither approved nor disapproved their content. These responses, like all staff statements, have no legal force or effect: they do not alter or amend applicable law, and they create no new or additional obligations for any person. Current Form CRS can be found here: https://www.sec.gov/rules/final/2019/34-86032-appendix-b.pdf. Frequently Asked Questions on Regulation Best Interest are available at https://www.sec.gov/tm/faq-regulation-best-interest.

Topics

Scope of Form CRS Requirements

Q: I am a registered broker-dealer, and I have determined that I have no retail investors to whom I must deliver a relationship summary. Am I required to prepare and file one?

A: No. If your firm does not have any retail investors to whom it must deliver a relationship summary, you are not required to prepare or file a relationship summary. (Posted June 26, 2020)

Q: Firm A is a SEC-registered broker-dealer and a state-registered investment adviser. Firm B is a SEC-registered broker-dealer that also provides investment advisory services to retail investors through its affiliated state-registered investment adviser. May Firm A prepare and file a single relationship summary as a “dual registrant” and/or may Firm B prepare and file a single relationship summary as an “affiliate” under Form CRS Instruction 5?

A: No. Firm A may not prepare and file a single relationship summary as a “dual registrant” because, as a SEC-registered broker-dealer and a state-registered investment adviser, the firm does not meet the definition of a “dual registrant” in the Form CRS Instructions. See General Instruction 11.C. to Form CRS. In addition, while Firm B’s affiliated state-registered investment adviser may meet the definition of an “affiliate” in the Form CRS Instructions, here the affiliate does not have a separate Form CRS filing and delivery obligation. As a result, Firm B may not prepare and file a single relationship summary with its affiliated state-registered investment adviser. In these scenarios, Firms A and B must each prepare and file a relationship summary covering their brokerage services that does not exceed two pages. See General Instruction 1.C. to Form CRS. Affiliates should file a single relationship summary only where each affiliated entity has an SEC obligation to file.

Firms A and B are each permitted, however, to acknowledge other financial services that it provides in addition to its services as a broker-dealer registered with the SEC, including any state-registered investment advisory services, so long as the presentation of these services does not obscure or impede understanding of the information that must be included in the relationship summary. See General Instruction 5.C. to Form CRS. Firms may also include a means of facilitating access (e.g., cross-references or hyperlinks) to additional information about these services. (Posted March 5, 2021)

Limited-Purpose Broker-Dealers – CRS delivery obligations to new retail investors in the context of check-and-app (or direct-sold) mutual funds and private placements:

Q: “Check and application”: My firm is a broker-dealer that sells mutual funds to retail investors through a “check and application” arrangement. In circumstances where we do not recommend the mutual fund, and do not open a brokerage account for a new or prospective retail investor, would my firm have to file and deliver Form CRS?

A: Yes. The Form CRS filing and delivery requirements under Rule 17a-14 apply even when a retail investor does not open or have an account with a broker-dealer but still engages in a securities transaction through a broker-dealer, such as the purchase of a mutual fund via a “check and application” process (i.e., the mutual fund is not held directly within a brokerage account). [1] (Posted December 8, 2023)

Q: If my firm has to file and deliver Form CRS, when is delivery triggered?

A: Under these circumstances, a broker-dealer must deliver the relationship summary before or at the time it places an order for the retail investor. [2] (Posted December 8, 2023)

Q: Private Placements: My firm is a broker-dealer that services issuers of private placement securities. In this role, we interact directly with retail investors by, for example, assisting investors with completing subscription agreements, but we do not make any recommendations to retail investors nor do we offer brokerage accounts. Would my firm have to file and deliver Form CRS?

A: Generally, yes. Broker-dealers registered with the SEC that offer services to retail investors must file and deliver a Form CRS under Rule 17a-14. Similar to the mutual fund “check and application” scenario described above, where a retail investor engages in a securities transaction for a private placement security through a broker-dealer, in the staff’s view the Form CRS filing and delivery requirements apply. In the staff’s view, whether a retail investor engages in a securities transaction for a private placement security through a broker-dealer requires a facts and circumstances evaluation of whether the broker-dealer or an associated person of the broker-dealer participates as an intermediary between the issuer and the retail investor in the purchase or subscription process. The staff believes this evaluation should consider factors including, but not limited to, whether the broker-dealer or associated person: 1) facilitates the submission of the customer’s agreement or payment by, for example, completing (or assisting the retail investor with completing) the subscription agreement; or 2) submits such agreement and/or payment on behalf of the customer.

In addition, the staff reminds broker-dealers that offer private placement securities to retail investors that they should pay careful attention as to whether communications between the broker-dealer and the retail investors can be considered to be recommendations. (Posted December 8, 2023)

Q: If my firm has to file and deliver Form CRS, when is delivery triggered?

A: When an investor engages in a securities transaction for a private placement security through a broker-dealer, the staff’s view is that the broker-dealer must deliver the relationship summary before or at the earliest of a recommendation (if there is one) or placing an order for the retail investor. [3] (Posted December 8, 2023)

Retail Investor

Q: For purposes of the definition of retail investor, who would be considered a legal representative?

A: The Commission interpreted the term “legal representative” to only cover non-professional (i.e., non-regulated) legal representatives. Examples of non-professional legal representatives are non-professional trustees that represent the assets of natural persons and similar representatives such as executors, conservators, and persons holding a power of attorney for a natural person. A non-professional legal representative is covered pursuant to this rule even if another person is a trustee or managing agent of the trust. A workplace retirement plan representative (e.g., plan sponsor, trustee, other fiduciary) generally is not considered a non-professional legal representative of a natural person except in limited circumstances (e.g., where the plan representative is a sole proprietor or other self-employed individual who will participate in the plan).

If a legal representative is a regulated financial services industry professional, he or she would not be covered by the definition of “retail investor.” Examples of regulated financial services industry professionals include registered investment advisers and broker-dealers, corporate fiduciaries (e.g., banks, trust companies and similar financial institutions) and insurance companies, and the employees or other regulated representatives of such advisers, broker-dealers, corporate fiduciaries and insurance companies. In the staff’s view, a legal representative who was formerly a regulated financial services industry professional, but who is not currently regulated, would be considered a “non-professional” legal representative that would be covered by the definition of “retail investor.” (Posted February 11, 2020)

Relationship Summary Format

Q: My firm offers three types of services to our retail investors. Can my firm prepare and deliver three different relationship summaries, one for each type of service that it offers?

A: No. Each broker-dealer or investment adviser must only prepare one relationship summary summarizing all of the principal relationships and services it offers to retail investors. For example, if an investment adviser offers a wrap fee program, advice to participants in a 401(k) plan, and discretionary asset management for high net worth clients, the investment adviser would be required to prepare a single relationship summary describing all of the firm’s different services. Similarly, if a broker-dealer offers a range of brokerage services to retail investors, including, for example, self-directed, full-service, and employer-sponsored retirement plan options, the broker-dealer would be required to prepare a single relationship summary describing all of the firm’s different services. To the extent a dually registered firm prepares a single relationship summary addressing both brokerage and investment advisory services (rather than two separate relationship summaries), the firm must summarize all of the principal brokerage and investment advisory relationships and services the firm offers to retail investors. (Posted November 26, 2019)

Q: How do I create machine readable headings to comply with General Instruction 7.A.(i) to Form CRS?

A: You should consult with the specifications and instructions provided by the software provider of the application that you are using to create the PDF of your relationship summary in order to determine how to make the headings machine readable. If, for example, you are using Microsoft Word and Adobe, you would complete the following steps:

  1. Enter the text that will become the machine readable heading (e.g. “”What investment services and advice can you provide me?” per Item 2.A of the Instructions to Form CRS). Highlight this text and on the Home tab, Styles pane, select a Heading Type (e.g. Heading 1). This highlighted text is now captured as a heading in Microsoft Word. Repeat this process for each additional heading that is required, as applicable, in the Instructions to Form CRS.
  2. Enter your disclosure responses to the relevant instruction under each heading, as applicable, that was created in Step 1 above.
  3. Save the Microsoft Word file as a PDF file by clicking File/Save as Adobe PDF. Once saved as a PDF, view the Headings by clicking/expanding the left Bookmarks icon. Each heading created in the initial Microsoft Word document (Step 1 above) will be displayed as a Bookmark in the PDF. These PDF Bookmarks comply with the machine readable heading format required by the Instructions to Form CRS.

(Posted November 26, 2019)

Q: Many of the items in Form CRS require firms to use specific wording (reflected with quotation marks in the Instructions). In particular, specific wording is required for headings, conversation starters, the disclosure statement regarding fees and costs, the disclosure statement regarding standard of conduct, and the yes/no disclosure regarding disciplinary history. To what extent can I modify the specific wording required in Form CRS?

A: In limited circumstances, you may omit or modify a required disclosure or conversation starter where: (i) it is inapplicable to your business; or (ii) the specific wording required by the Instructions is inaccurate. Generally, however, you must respond to each item, must provide responses in the same order as the items appear in the Instructions, and you may not include disclosures in the relationship summary other than disclosures that are required or permitted by the Instructions and the applicable item. You should keep in mind that the relationship summary is designed to serve as disclosure, rather than marketing material. Moreover, all information in your relationship summary must be true and may not omit any material facts necessary in order to make the required disclosures not misleading in light of the circumstances under which they were made. (Posted June 26, 2020)

Filing Requirements

Q: When will the Investment Adviser Registration Depository (“IARD”) and the Central Registration Depository (“Web CRD®”) systems begin accepting filings of the relationship summary?

A: Firms may now begin filing through IARD and Web CRD®. Please see the questions below for further guidance regarding the filing process. (Posted April 6, 2020)

Q: Where must I file my firm’s relationship summary?

A: If you are an investment adviser and are required to deliver a relationship summary to a retail investor, you must file Form ADV, Part 3 electronically through IARD. Your relationship summary will be publicly disseminated through the Investment Adviser Public Database (“IAPD”).

If you are a broker-dealer and are required to deliver a relationship summary to a retail investor, you must file Form CRS electronically through Web CRD®, operated by the Financial Industry Regulatory Authority, Inc. (“FINRA”). Your relationship summary will be publicly disseminated through BrokerCheck.

If you are a dual registrant as defined under General Instruction 11 to Form CRS, you must file your broker-dealer relationship summary and your investment adviser relationship summary (whether prepared as a combined relationship summary or separate summaries) as Form ADV, Part 3 (Relationship Summary) through IARD, as described in more detail below.

For filing purposes, a dual registrant will prepare one PDF file containing both its broker-dealer relationship summary and its investment adviser relationship summary (whether prepared as a combined relationship summary or separate summaries) and any applicable exhibit for purposes of filing. A dual registrant attempting to file its relationship summary through Web CRD® will automatically be routed to IARD to file Form ADV, Part 3 (Relationship Summary). A firm registered with the Commission as both a broker-dealer and an investment adviser but whose investment adviser has no clients that are retail investors (i.e., not a dual registrant under General Instruction 11 to Form CRS) will not be automatically routed to IARD from Web CRD®, and will continue filing as a broker-dealer through Web CRD® (see “If you are a broker-dealer…” above).

This streamlined filing method for dual registrants is designed to facilitate consistent reporting of relationship summaries. Filing in this manner through IARD will satisfy your obligation to file through Web CRD® and IARD, and your relationship summary (if combined) or summaries (if separate) will appear in both Web CRD® and IARD, and will be publicly disseminated through both BrokerCheck and IAPD.

Information for investment advisers on how to file through IARD is available on the Commission’s website at www.sec.gov/iard. Information for broker-dealers on how to file through Web CRD® is available on FINRA’s website at https://www.finra.org/registration-exams-ce/web-crd/web-crd-system-links. Please also see FINRA’s quick reference guides for filing of Form CRS through Web CRD® here and through IARD here.

For a simplified overview of the filing process, please also see our Relationship Summary Filing Workflow on IARD & Web CRD®. (Posted April 6, 2020)

Q: I have prepared a combined relationship summary with my affiliate. Can I file the combined relationship summary on behalf of my firm and my affiliate?

A: No. Affiliated firms must each file the combined relationship summary. When you log in to Web CRD® or IARD, as appropriate, to file your relationship summary, you will be prompted to check a box to indicate whether your relationship summary includes “affiliate information.” However, that check-box does not satisfy the filing obligation for your affiliate. Your affiliate must separately log in to Web CRD® or IARD, using its own login credentials issued for that firm, and also file the combined relationship summary to meet its own filing obligations. (Posted April 6, 2020)

Delivery Requirements

Q: Can a firm deliver its relationship summary in advance of the compliance date for Form CRS?

A: Yes. In the staff’s view, a firm may deliver its relationship summary to new or existing retail investors before the compliance date. If a firm chooses to deliver a relationship summary to retail investors in advance of the compliance date, the firm generally should: (i) post the relationship summary on the firm’s public website as described in General Instruction 10 to Form CRS; (ii) comply with the updating and related delivery requirements of General Instructions 8 and 9 to Form CRS; and (iii) file its relationship summary with the SEC.

The staff reminds firms that all information in their relationship summaries must be true and may not omit any material facts necessary in order to make the disclosures, in light of the circumstances under which they were made, not misleading. Accordingly, to the extent dually registered or affiliated firms choose to deliver and/or file a relationship summary describing both advisory and brokerage business, all disclosures, including those concerning standard of conduct, must be true as of the time they are made. (Posted April 6, 2020)

Q: Can a firm satisfy its relationship summary delivery requirement with respect to its existing retail investor clients or customers by including the relationship summary with the mailing of its June 2020 quarterly account statements (e.g., within one week after June 30, 2020).

A: Yes. In the staff’s view, a firm may deliver the relationship summary separately, in a bulk delivery to clients, or as part of the delivery of information that the firm already provides, such as the annual Form ADV update, account statements or other periodic reports. A firm must initially deliver its relationship summary to each of its existing clients and customers who are retail investors within 30 days after the date by which it is first required to electronically file its relationship summary with the SEC. If the relationship summary is delivered in paper format as part of a package of documents, a firm must ensure that the relationship summary is the first among any documents that are delivered at that time. If the relationship summary is delivered electronically, it must be presented prominently in the electronic medium, for example, as a direct link or in the body of an email or message, and must be easily accessible for retail investors. (Posted November 26, 2019)

Q: My firm is an investment adviser to pooled investment vehicles, such as a hedge funds, private equity funds and venture capital funds. The investors in these funds include natural persons who may be “retail investors” as defined in Form CRS. Am I required to deliver a relationship summary to these funds?

A: An investment adviser must initially deliver a relationship summary to each retail investor before or at the time the adviser enters into an investment advisory contract with the retail investor. “Retail investor” is defined as “a natural person, or the legal representative of such natural person, who seeks to receive or receives services primarily for personal, family or household purposes.” In the staff’s view, the types of pooled investment vehicles described above would not meet this definition and a relationship summary would not be required to be delivered. (Posted November 26, 2019)

Q: I am an associated person of a broker-dealer. Do I need to deliver Form CRS to a retail investor if I meet and talk with her in an informal setting (e.g., on the golf course, at social gatherings or while running errands), sometimes referred to as “hire me” communications?

A: You must deliver the Relationship Summary to each retail investor before or at the earliest of: (i) a recommendation of an account type, a securities transaction, or an investment strategy involving securities; (ii) placing an order for the retail investor; or (iii) the opening of a brokerage account for the retail investor.

For purposes of Form CRS, in the staff’s view, “recommendation” would be interpreted consistently with how the Commission interprets that term in Regulation Best Interest. See the responses to recommendation questions in the Frequently Asked Questions on Regulation Best Interest for further information and guidance.

If you engage in a communication that rises to the level of a “recommendation” to a retail investor, whether in the context of a “hire me” conversation or otherwise, the recommendation will trigger the delivery obligation under Form CRS. (Posted January 10, 2020)

Q: My firm (Firm A) provides investment advisory services to an unaffiliated investment adviser (Firm B). Firm B provides investment advisory services to retail investors. I do not provide services to, and I do not have an investment advisory contract with, Firm B’s retail investor clients. Am I required to deliver a relationship summary to Firm B’s retail investor clients?

A: An investment adviser is required to deliver a relationship summary before or at the time the adviser enters into an investment advisory contract with a retail investor, even if the agreement with the retail investor is oral. In this scenario, absent other facts or circumstances that would indicate that Firm A provides investment advisory services to Firm B’s retail investor clients, it is the staff’s view that Firm A would not be required to deliver a relationship summary to Firm B’s retail investor clients. (Posted February 11, 2020)

Q: Firm A is an investment adviser that is not affiliated with Firm B, a broker-dealer. Some financial professionals are dually licensed as investment adviser representatives with Firm A and as registered representatives with Firm B. Would both Firm A and Firm B be required to deliver their relationship summary to retail investors seeking or obtaining services from these dually-licensed financial professionals?

A: Unaffiliated firms are treated as standalone broker-dealers and standalone investment advisers, each with an independent responsibility to create and deliver its own relationship summary. If a dually-licensed financial professional offers services to retail investors through both firms, to the extent a delivery obligation is triggered, retail investors generally should receive both firms’ relationship summaries. However, each firm should evaluate the nature of its relationships with retail investors to determine its distinct delivery obligations. (Posted June 26, 2020)

Additional Delivery Requirements to Existing Clients and Customers

Q: An existing retail investor has an account with my firm in her name and received a relationship summary when she opened the account. She wants to add her spouse to the account by amending the existing account agreement, but the type of account, including its services, fees, and conflicts of interest will not change. There would not be any recommendation to the retail investor or her spouse to roll over any of the spouse’s retirement assets into the account. Must the firm deliver a relationship summary to the existing retail investor or new joint account holder?

A: The staff would not object if a firm that amends an existing account agreement solely to add another account holder or beneficiary does not deliver a relationship summary. (Posted February 11, 2020)

Q: If a retail investor client of a dually registered firm elects to convert an investment advisory account to a brokerage account, must the firm deliver a new relationship summary to the retail investor? The firm already provided the retail investor with a relationship summary describing both its brokerage and advisory services when the retail investor opened the account.

A: Yes, the firm would have to deliver a new relationship summary. Opening a new account that is different from the retail investor’s existing account triggers delivery of the relationship summary — even if the converted account does not have a different name or account number. (Modified June 26, 2020)

Under General Instruction 9.A.(iii) to Form CRS, a firm must deliver to an existing client or customer who is a retail investor the current Form CRS before or at the time it “[r]ecommend[s] or provide[s] a new brokerage or investment advisory service or investment that does not necessarily involve the opening of a new account and would not be held in an existing account, for example, the first-time purchase of a direct-sold mutual fund or insurance product that is a security through a “check and application” process, i.e., not held directly within an account.”

Q: To what “new brokerage service[s] or investment advisory service[s]” does this delivery requirement apply?

A: In the staff’s view, this delivery requirement for an existing customer or client applies to a new type of brokerage or investment advisory service that relates to a customer’s or client’s investment options or capabilities, without regard to whether the services are offered in an existing account. For instance, new types of services that might trigger delivery under General Instruction 9.A.(iii) include the initial recommendation or provision of margin capability, options eligibility, account monitoring, or discretionary trading. In contrast, the staff would not consider the recommendation or provision of account features such as automatic bill pay, check writing privileges, or technological features, such as offering a chat feature or mobile application, to be “new brokerage or investment advisory service[s]” under General Instruction 9.A.(iii), as they do not relate to the customer’s or client’s investment options or capabilities. (Posted June 26, 2020)

Q: In addition to direct-sold mutual funds and variable annuities, to what new investments does the delivery requirement under General Instruction 9.A.(iii) to Form CRS apply?

A: In the staff’s view, the earlier of the first-time recommendation to invest in, or the first-time purchase of, a private placement, structured product or other investment would trigger the delivery obligation if such investment is to be held outside an existing account. (Modified December 8, 2023)

Q: If a firm delivers its relationship summary to an existing client or customer that is a retail investor, and shortly thereafter, the delivery requirement is triggered again under General Instruction 9.A, would the firm be required to deliver another relationship summary to the existing client or customer?

A: If a firm has delivered a relationship summary to a retail investor, and within 30 days, delivery is triggered again under General Instruction 9.A., the staff would not object if the firm does not deliver another relationship summary to that retail investor. Nevertheless, a firm must adhere to all relationship summary updating requirements as outlined in General Instruction 8, and must deliver a relationship summary within 30 days upon request. See General Instruction 9.B. Moreover, firms should be mindful of other potential disclosure obligations. (Posted June 26, 2020)

State-Registered Investment Adviser Switching to SEC Registration

Q: Our firm is a state-registered investment adviser that will be transitioning to SEC registration after June 30, 2020. We understand that we will be required to include our relationship summary as part of our application for registration with the SEC. When will we be required to deliver our relationship summary to our existing retail investor clients?

A: The relationship summary delivery requirements in the Form CRS Instructions and under Advisers Act rule 204-5 apply only to investment advisers that are registered with the Commission and therefore do not apply until the Commission grants registration. General Instruction 7.C.iv. of Form CRS requires an investment adviser to deliver its relationship summary to existing clients within 30 days after the date it is first required to electronically file its relationship summary with the SEC. Because the relationship summary delivery requirement is tied to when an adviser must file its relationship summary with the SEC, the staff understands that there may be limited circumstances in which a non-SEC registered investment adviser (such as a state-registered investment adviser) with retail investor clients may be applying for SEC registration (and thus required to file its relationship summary with its application), and therefore may believe it is obligated to deliver its relationship summary to its existing retail investor clients within 30 days of its application while such application is pending approval. In these circumstances, the relationship summary delivery obligations would not apply when the adviser is not yet registered with the Commission and the staff would not object if the investment adviser delivered its relationship summary to existing retail investor clients within 30 days after the effective date of the order granting its SEC registration. (Posted February 11, 2020)

Affiliate Services

Q: Could an investment adviser and any affiliate that is also an investment adviser prepare, file, and deliver a single relationship summary to retail investors that discusses the services provided by the adviser and its adviser affiliate(s)? Is the answer the same if a broker-dealer wants to prepare, file, and deliver a single relationship summary that discusses the services provided by the broker-dealer and its broker-dealer affiliate?

A: Yes. Under General Instruction 5 to Form CRS if you are an investment adviser or broker-dealer and your affiliate also provides investment advisory or brokerage services to retail investors, you may prepare a single relationship summary discussing the services you and your affiliate provide. This instruction is not limited to investment advisers with a broker-dealer affiliate or broker-dealers with an investment adviser affiliate. Accordingly, an investment adviser may prepare a joint Form CRS with an investment adviser affiliate and a broker-dealer may prepare a joint Form CRS with a broker-dealer affiliate. (Posted February 11, 2020)

Q: If I have more than one affiliate, can I include all of these affiliates in a single combined relationship summary?

A: Yes. In the staff’s view, firms may include multiple affiliates in a single combined relationship summary. A combined relationship summary covering multiple affiliates must still comply with the four-page limit without compromising the relationship summary’s accuracy, clarity, usability, and design. Firms that include multiple affiliates in a single combined CRS should be mindful of the potential that additional information from multiple affiliates could obscure or impede understanding of the information that must be included in the relationship summary. Firms should also be mindful of the requirement to present brokerage and investment advisory information with equal prominence and in a manner that clearly distinguishes and facilitates comparison of the two types of services.

Alternatively, firms that have multiple affiliates may prefer to prepare separate relationship summaries for their services and their affiliates’ services. (Posted February 11, 2020)

Qualified Custodians

Q: Does a registered broker-dealer serving as a “qualified custodian” pursuant to Rule 206(4)-2 under the Advisers Act have to deliver its own relationship summary to retail investor clients of registered investment advisers who opens a brokerage account with the registered broker-dealer as part of receiving services from the investment adviser?

A: The staff would not object if a registered broker-dealer providing services solely as a “qualified custodian” pursuant to Rule 206(4)-2 under the Advisers Act for a retail investor client of a registered investment adviser does not prepare, file or deliver its own relationship summary when acting solely in such capacity. In the staff’s view, qualified custodians serving solely in that capacity do not typically establish the kind of relationship with retail investors that the relationship summary was designed to address. (Posted February 11, 2020)

Qualified Custodians, Clearing or Carrying Broker-Dealers - Introduced Accounts of Registered Investment Advisers' Clients

Q: Does a registered broker-dealer that introduces retail investor clients of a registered investment adviser to a “qualified custodian” as defined in Rule 206(4)-2 under the Advisers Act or to a clearing or carrying broker-dealer, have to deliver the broker-dealer’s own relationship summary to such retail investors who open a brokerage account with the registered broker-dealer as part of receiving services from the investment adviser?

A: If a registered broker-dealer provides services to retail investor clients of a registered investment adviser solely by: (i) opening brokerage accounts for such retail investors; (ii) introducing those retail investors to such qualified custodian, or clearing or carrying broker-dealer; and (iii) as instructed by the investment adviser, transmitting orders to buy and sell securities for those retail investor clients to such qualified custodian, or clearing or carrying broker-dealer, the staff would not object if such broker-dealer does not prepare, file or deliver its own relationship summary, when acting solely in such capacity.

To the extent such a broker-dealer interacts with retail investors in a different capacity, the obligations of Form CRS may apply. For example, the requirements of Form CRS would apply where a broker-dealer makes a recommendation of an account type, securities transaction or investment strategy involving securities, the retail investor places an order directly with the broker-dealer, or the retail investor opens a separate brokerage account with the broker-dealer. (Posted June 26, 2020)

Principal Underwriters — Orphaned, Abandoned Accounts

Q: The Commission stated in the Form CRS adopting release that it would not consider a broker-dealer serving solely as principal underwriter to a mutual fund or variable annuity or variable life insurance contract issuer to be offering services to a retail investor for purposes of Exchange Act Rule 17a-14, when acting in such capacity. If such a retail investor’s mutual fund or variable annuity or variable life insurance contract becomes “orphaned” or “abandoned,” and, as a result, (a) is transferred to the principal underwriter and/or (b) the principal underwriter becomes the default “broker of record” on the books of the mutual fund issuer or insurance company with respect to such “orphaned” or “abandoned” securities, can the principal underwriter continue to rely on the Commission’s treatment of principal underwriters? In other words, would it be considered to be offering services to such retail investors?

A: The staff would not consider a principal underwriter to whom a retail investor’s “orphaned” or “abandoned” securities are transferred, and/or who becomes the default “broker of record” on the books of the mutual fund issuer or insurance company with respect to such “orphaned” or “abandoned” securities to be offering services to such retail investor for purposes of Exchange Act Rule 17a-14 when acting solely in such capacity. To the extent such a broker-dealer interacts with such a retail investor in a different capacity, the obligations of Form CRS may apply. (Posted June 26, 2020)

Principal Underwriters – Selling Directly to Retail Investors

Q: My firm acts as principal underwriter to a mutual fund or variable annuity or variable life insurance contract issuer. In some instances, rather than purchasing the security through another intermediary (e.g., broker-dealer or investment adviser), retail investors contact us to make a purchase or open accounts directly with my firm. Are we considered to be offering services to retail investors for purposes of Exchange Act Rule 17a-14? 

A: Yes. In the staff’s view, a broker-dealer acting as a principal underwriter to a mutual fund or variable annuity or variable life insurance contract issuer that interacts with retail investors purchasing such securities directly through the broker-dealer would be considered to be offering services to retail investors for purposes of Exchange Act Rule 17a-14, and the obligations of Form CRS would apply. (Posted December 8, 2023)

Presentation and Delivery for Affiliates

Firm A is an investment adviser affiliated with Firm B, a broker-dealer. Both firms offer services to retail investors but they are not dual registrants. Some financial professionals are dually licensed, meaning that they are licensed both as investment adviser representatives with Firm A and as registered representatives with Firm B. Other financial professionals are only licensed as investment adviser representatives with Firm A or only as registered representatives with Firm B.

Q: Can Firm A and Firm B prepare a single relationship summary?

A: Yes, General Instruction 5 to Form CRS permits Firm A and Firm B to prepare a relationship summary discussing the brokerage and investment advisory services the two affiliates provide. Depending on the relationship among the affiliates and their financial professionals, a single relationship summary may be an appropriate way to reflect their services and business model, and may be helpful to retail investors. For example, if the firms do not operate independently, their services are marketed together, and they have financial professionals who hold licenses through both firms, Firm A and Firm B can choose to prepare a single relationship summary not to exceed four pages.

If Firm A and Firm B prepare a single relationship summary, the firms would be required to deliver the combined relationship summary, whether or not all of their financial professionals are dually licensed with Firm A and Firm B. Firms should be mindful of other potential disclosure obligations. For example, broker-dealers should be mindful of their capacity disclosure obligation under Regulation Best Interest. See also the Frequently Asked Question on Regulation Best Interest concerning the capacity disclosure obligation. (Posted February 11, 2020)

Q: Alternatively, can Firm A prepare a relationship summary describing its advisory services and Firm B prepare a separate relationship summary describing its brokerage services?

A: Yes, affiliated firms are permitted, but not required, to prepare a single combined relationship summary. Alternatively, affiliated firms can choose to prepare separate relationship summaries. But, affiliated firms cannot do both; each broker-dealer or investment adviser can only prepare one relationship summary summarizing all of the principal relationships and services it offers to retail investors (either a single combined relationship summary or separate relationship summaries). (Posted February 11, 2020)

Delivery — Cover Sheet, Wrap Fee Program Sponsors’ Relationship Summaries

Q: My firm is a registered investment adviser that sponsors a wrap fee program (the “sponsor”). Our firm contracts with other SEC-registered investment advisers (“participating advisers”) to manage strategies or portfolios in the wrap fee program (e.g., fixed income, international, large cap equity, small cap equity). The participating advisers have contracted with us to deliver certain disclosure documents (including their relationship summary), on their behalf, to clients in the wrap fee program. May a sponsor provide a cover sheet to clients to explain why the sponsor is providing the participating advisers’ relationship summaries in addition to the sponsor’s own relationship summary?

A: Yes. In circumstances where the sponsor is delivering participating advisers’ relationship summaries to clients of the wrap fee program that are clients of the participating adviser(s), the staff would not object if the sponsor includes a brief cover sheet that explains why the retail investor is receiving multiple relationship summaries of the sponsor and the participating advisers in the wrap fee program. If delivering in paper format, the sponsor may provide the cover sheet on top of the relationship summaries, which must be the first among any other documents in a package that are delivered at that time consistent with Instruction 10.D. to Form CRS. In the case of email or other electronic delivery, the cover sheet may be delivered in the same electronic medium so long as the relationship summary is still presented in a prominent manner that is consistent with Instruction 10.C. to Form CRS. The cover sheet may not be presented in such a way as to obscure or impede the understanding of the information that must be included in the relationship summary. Furthermore, while the cover sheet does not count toward the page limitation of the sponsor’s or any participating adviser’s relationship summary, it must not be used to circumvent any page limitation or to satisfy any of the requirements of the relationship summary. (Posted June 26, 2020)

Amendments to the Relationship Summary

Q: Our firm offers advisory accounts that are managed by a subadviser. If the subadviser changes, but there are no changes to the advisory contract between the retail investor client and our firm, or to any of our firm’s services, investments, or conflicts of interest as a result of the subadviser change, do we need to amend our relationship summary?

A: Pursuant to General Instruction 8.A. to Form CRS firms must update their relationship summary within 30 days whenever any information in the relationship summary becomes materially inaccurate. Certain subadviser changes may result in the relationship summary of the investment adviser becoming materially inaccurate. However, in circumstances where an adviser replaces a subadviser, and there are no changes to the advisory agreement, services, investments, or conflicts of interest that would make the information in the adviser’s relationship summary materially inaccurate, the staff would not object if the firm does not amend its relationship summary. (Posted February 11, 2020)

Q: My firm intends to make material changes to its relationship summary, and to re-file pursuant to General Instruction 8.A. (including the required exhibit highlighting changes). With respect to these changes, what are my firm’s obligations to retail investors who are existing clients or customers?

A: Pursuant to General Instruction 8.B., you must communicate these material changes to retail investors who are existing clients or customers within 60 days after the updates are required to be made and without charge. You may either communicate the material changes by delivering the amended relationship summary or by communicating the information through another disclosure that is delivered to the retail investor.

If you choose to communicate the changes by delivering an amended relationship summary, you must highlight the most recent changes (pursuant to General Instruction 8.C.) by, for example, marking the revised text or including a summary of material changes. In the staff’s view, if a firm chooses to mark the revised text, the most recent changes should be highlighted in a manner that is readily distinguishable from any other text in the relationship summary. The additional disclosure showing revised text or summarizing the material changes must be attached as an exhibit to the unmarked amended relationship summary. See General Instruction 8.C. Further, in the staff’s view, for purposes of General Instruction 8.B., if you are a dual registrant or a firm with an affiliate that prepares separate relationship summaries, and you choose to communicate the changes in a relationship summary by delivering an amended relationship summary, you do not need to also deliver at the same time your firm’s or your affiliate’s other previously delivered relationship summary (that may otherwise be required in accordance with General Instruction 5), provided the other relationship summary has not become materially inaccurate.

If you choose to communicate the information through another disclosure, that disclosure must be delivered to the retail investor. Merely providing notice of or access to another disclosure or the relationship summary would not satisfy this requirement. For example, if you are an investment adviser, instead of delivering the amended relationship summary, you could communicate a material change to information contained in the relationship summary to a retail investor by delivering (within 60 days after the relationship summary changes are required to be made) an amended Form ADV brochure or Form ADV summary of material changes that also contains the updated information. As another example, if you intend to deliver another disclosure (e.g., account statement) to retail investors who are existing clients or customers within the 60 day period, you may communicate the material changes with or through that disclosure (e.g., by including a cover sheet summarizing the material changes).

In addition, the current version of the relationship summary must be posted on the firm’s website (if the firm has one) pursuant to General Instruction 10, and to the extent delivery is triggered under General Instructions 7 and 9, firms must deliver their current relationship summaries to retail investors who are prospective, new or existing customers or clients. Investment advisers and broker-dealers must also maintain copies of all versions of their relationship summaries. (Posted March 5, 2021)

Q: My firm intends to make only non-material changes to its relationship summary. Under General Instruction 8, is my firm required to file the amended relationship summary and/or communicate these non-material changes to retail investors who are existing clients or customers?

A: No. Pursuant to General Instruction 8.A., a firm must update its relationship summary and file it within 30 days whenever any information in the relationship summary becomes materially inaccurate, which would include information that is materially outdated or materially incomplete. If a firm makes only non-material changes to its relationship summary that do not render any information in the filed version of the relationship summary materially inaccurate, the firm is not required to file the amended relationship summary. Moreover, the requirements relating to communicating and highlighting the changes in General Instructions 8.B. and 8.C. only apply when a firm is required to update its relationship summary pursuant to General Instruction 8.A. (i.e., whenever any information in the relationship summary becomes materially inaccurate). Accordingly, the firm is not required to communicate the non-material changes to retail investors and is not required to attach an exhibit to its relationship summary. However, a firm may still choose to file the amended relationship summary and communicate non-material changes to retail investors who are existing clients and customers.

In addition, the current version of the relationship summary must be posted on the firm’s website (if the firm has one) pursuant to General Instruction 10, and to the extent delivery is triggered under General Instructions 7 and 9, firms must deliver their current relationship summaries to retail investors who are prospective, new or existing customers or clients. Investment advisers and broker-dealers must also maintain copies of all versions of their relationship summaries, including versions incorporating non-material changes. (Posted March 5, 2021)

Disciplinary History

Q: My firm reports disciplinary history related to its parent company in response to Item 11 on my firm’s Form ADV and Items 11A-K on my firm’s Form BD. Does my firm need to reply “yes” to Item 4 in Form CRS asking “Do you or your financial professionals have legal or disciplinary history?” since the reported event involved the parent company and not the firm?

A: In this scenario, the firm is required to answer “yes” to the disciplinary history question in the relationship summary. Form CRS Item 4 alerts investors that the firm currently discloses or is required to disclose legal or disciplinary history in response to specified items of Form ADV and Form BD. Those items of Form ADV and Form BD both require that firms disclose certain events involving affiliates of the firms. Form ADV requires reporting disciplinary history for the firm and all of its “advisory affiliates”, which include persons directly or indirectly controlling or controlled by the firm. Form BD requires reporting legal and disciplinary history of “the applicant” or a “control affiliate”, which includes any individual or organization that directly or indirectly controls, or is under common control with the applicant. Both definitions require reporting for a parent company. (Posted February 11, 2020)

Q: Item 4.C requires our firm to state ‘No’ in Item 4 because neither the firm, nor any of its financial professionals, currently discloses or is required to disclose, any of the information listed in Item 4.B. Because our firm is not required to state ‘Yes’ in Item 4, may we simply omit the heading and any response?

A: No. The Instructions to Item 4 require inclusion of the heading “Do you or your financial professionals have legal or disciplinary history?” and a “Yes” or “No” response. The Commission made clear in the Form CRS adopting release that the legal and disciplinary history of a firm and its financial professionals is important information for retail investors to have when entering into a financial relationship. The absence or presence of legal or disciplinary history (as described by the Instructions) is applicable to all firms. It would therefore not be permissible for a firm to omit the heading. Similarly, it would not be permissible for a firm to omit a “Yes” or “No” response. General Instruction 2.B, which permits the omission or modification of any disclosure or conversation starter that is inapplicable to a firm’s business, does not permit omissions of, or modifications to, the heading or response to Item 4. Please see the questions below for further guidance regarding permissible responses to Item 4 and above for disciplinary history related to a parent company. (Posted October 8, 2020)

Our firm does not currently disclose and is not required to disclose any of the information listed in Item 4.B in Form CRS. One of the firm’s financial professionals does currently disclose, or is required to disclose, information listed in Item 4.B.

Q: For purposes of replying to Item 4 of our firm’s relationship summary, may we modify the heading to address only the firm’s history and then reply “No”?

A: No. The Instructions to Item 4 require inclusion of the heading “Do you or your financial professionals have legal or disciplinary history?” and a “Yes” or “No” response. This heading applies to both a firm (which includes relevant affiliates – see the question above for disciplinary history related to a parent company) and a firm’s financial professionals, and may not be modified. (Posted October 8, 2020)

Q: Alternatively, may we provide two responses: a “No” with respect to the firm and a “Yes” with respect to the firm’s financial professionals.

A: Yes. The staff would not object if a relationship summary includes a separate “yes” or “no” response for the firm (including relevant affiliates) and the firm’s financial professionals. Accordingly, based on the facts above, the staff would not object if the firm included the following concise response “No for our firm. Yes for our financial professionals.” or “Firm – no.” “Financial professionals – yes.” Similarly, in circumstances where the firm (or relevant affiliates) has disciplinary history but none of the financial professionals does, the staff would not object if a relationship summary includes the following concise response: “Yes for our firm. No for our financial professionals.” or “Firm – yes.” “Financial professionals – no.”

In the staff’s view, it would not be appropriate to add descriptive or other qualitative or quantitative language. Adding such language might intentionally or unintentionally obfuscate or otherwise minimize the disciplinary history. Accordingly, based on your facts, in the staff’s view, it would not be appropriate to respond, for example, “No for our firm. Yes for only one of our 50 financial professionals.”

The Commission required a “yes” or “no” disclosure because of the potential benefit to the retail investor of seeing at a glance whether a firm or its financial professionals have disciplinary history, which may encourage the investor to conduct further research or monitor the relationship or financial professional more closely. (Posted October 8, 2020)

Q: If we answer “Yes” in Item 4, may we include additional information in our relationship summary to explain the disciplinary history?

A: No. Item 4 requires a “Yes” or “No” response, along with the required reference to Investor.gov/CRS (Item 4.D.(i)) and the required conversation starter (Item 4.D.(ii)). Item 4 – and the conversation starter in particular - is designed to encourage a discussion regarding the nature, scope, or severity of any disciplinary history, including any differences between the firm’s disciplinary history and the financial professional’s disciplinary history, if applicable. Form CRS does not preclude firms or their financial professionals from providing separately copies of additional regulatory disclosures (e.g., Form ADV Part 2B brochure supplements or a print-out of the IAPD or BrokerCheck “Disclosures” section for the particular firm or financial professional). (Posted October 8, 2020)

Plain English; Fair Disclosure

Relationship Summary in Non-English Language

Q: My firm regularly communicates with retail investors in a language other than English. Our clients’ primary language is Spanish. May our firm deliver a relationship summary to those clients in Spanish?

A: The staff would not object to the delivery of a complete translation of the relationship summary in a foreign language so long as the firm also delivers a separate English relationship summary at the same time. In the staff’s view, the translated version: (i) should be a complete, fair, and accurate translation of the English relationship summary; (ii) should not make any of the terms used in the relationship summary misleading; and (iii) would not count towards the applicable page limit. Lastly, a firm should not translate the term “U.S. Securities and Exchange Commission.” This view applies to the relationship summary disclosure alone. (Posted February 11, 2020)

Recordkeeping and Recordmaking

Q: I am a broker-dealer. Does my firm have to maintain books and records of each date on which I provided my relationship summary to a prospective retail investor, even if the prospective retail investor never becomes my customer?

A: Yes. Rule 17a-3(a)(24) requires broker-dealers to make a record of the date that each Form CRS was provided to each retail investor, including any Form CRS provided before such retail investor opens an account. There is no exception from the recordmaking requirements of Rule 17a-3(a)(24) for delivering a relationship summary to prospective customers who do not ultimately open accounts or become customers.

Under Rule 17a-4(e)(10), firms must maintain all records made pursuant to Rule 17a-3(a)(24), as well as a copy of each Form CRS, until at least six years after such record or Form CRS is created. Like Rule 17a-3(a)(24), the recordkeeping requirements of Rule 17a-4(e)(10) do not exclude retention of records for retail investors who do not ultimately open accounts.

Investment advisers have separate recordmaking and recordkeeping obligations with respect to prospective clients. Pursuant to Rule 204-2(a)(14)(i) under the Advisers Act, advisers are required to make and keep a record of the dates that each Form CRS, and each amendment or revision thereto, was given to any client or any prospective client who subsequently becomes a client. (Posted June 26, 2020)

Fiduciary and Fiduciary Duty

Q: May an investment adviser use the terms “fiduciary” or “fiduciary duty” in its Form CRS?

A: Yes, but only to the extent permitted by the Form CRS Instructions and the applicable item. The staff reminds firms that Form CRS “is designed to be a short and accessible disclosure for retail investors that helps them to compare information about firms’ brokerage and/or investment advisory offerings.” [4] The staff also reminds firms that “the relationship summary is designed to serve as disclosure, rather than marketing material.”[5]

For certain items, the Instructions provide that firms must use the prescribed language without modification, and therefore an investment adviser cannot add the term “fiduciary” to prescribed language. For example, the Instructions require firms to provide a consistent articulation of their required legal obligations using the prescribed statement in Item 3.B.(i) to minimize investor confusion; the Instructions do not permit firms to state their required standard of conduct using their own wording. [6]

For items without prescribed language, the staff cautions against an investment adviser using the terms “fiduciary” or “fiduciary duty” where doing so would be extraneous or unresponsive to the particular item[7] or would involve, or suggest, exaggerated or unsubstantiated claims, and any use of the terms must be accurate and not misleading. For example, in the staff’s view, embellishing factual statements about the capacity or services of an investment professional or firm with phrases such as “an investment adviser who is held to the fiduciary standard,” is likely to be inappropriate. Similarly, the staff cautions against describing the fiduciary duty as a “higher standard” or the “highest standard.”[8] In addition, it is likely misleading and non-responsive for an investment adviser to represent that the fiduciary duty alone mitigates or eliminates conflicts of interest.[9] (Posted March 30, 2022)

Electronic Posting - Posting on “Doing Business As” Websites

My firm has posted the current version of its relationship summary prominently on its public website. My firm offers services to retail investors through financial professionals who use names other than my firm’s name (e.g., by using “doing business as” (“DBA”) trade names). Some of my financial professionals have their own public websites under their DBA names that, among other things, offer or promote my firm’s services (“DBA websites”). My financial professionals’ DBA websites disclose that they are offering services on behalf of my firm.

Q: If I am a broker-dealer, investment adviser or dual registrant offering brokerage or investment advisory services to retail investors through my financial professionals operating under different DBA names, in the staff’s view, are the DBA websites that those professionals use to offer or promote my firm’s services considered websites of my firm for purposes of posting Form CRS?

A: Yes. Exchange Act Rule 17a-14(c)(3) and Advisers Act Rule 204-5(b)(3) require firms to post the current version of the relationship summary prominently on the firm’s public website (if it has one) in a location and format that is easily accessible for retail investors. In the staff’s view, if a firm offers brokerage or investment advisory services to retail investors through its financial professionals (which may be the firm’s employees or independent contractors) operating under a DBA name and the firm’s services are offered or promoted through such DBA websites, those DBA websites should generally be treated as the firm’s website for the purposes of posting Form CRS, and therefore the firm should post its relationship summary on both the firm’s public website (if it has one) and any such DBA websites in accordance with Rule 17a-14(c)(3), Rule 204-5(b)(3), and General Instruction 10.A. (Posted December 8, 2023)

Q. I am an investment adviser and some of my financial professionals are dually-licensed (i.e., in addition to being investment adviser representatives of my firm, they are also registered representatives of a broker-dealer) and operate under different DBA names with their own DBA websites. Using the DBA names, those dually-licensed financial professionals offer investment advisory services on my behalf and brokerage services on behalf of an unaffiliated broker-dealer. In the staff’s view, are the investment adviser and unaffiliated broker-dealer required to post their relationship summaries on each DBA website?

A. Yes. As discussed above, in the staff’s view, if a firm offers brokerage or investment advisory services to retail investors through its financial professionals operating using DBA names, the firm should post its relationship summary on both the firm’s public website (if it has one) and any such DBA websites in accordance with Exchange Act Rule 17a-14(c)(3), Advisers Act Rule 204-5(b)(3), and General Instruction 10.A. In the staff’s view, whether firms are affiliated with each other is not relevant to determining whether each firm must post its relationship summary on the DBA website. (Posted December 8, 2023)

Q: If I am a dual registrant offering brokerage and investment advisory services to retail investors through my financial professionals operating under different DBA names through different DBA websites, and I have prepared separate relationship summaries for brokerage services and investment advisory services, which relationship summary do I need to post on each DBA website?

A: In the staff’s view, the relationship summary that should be posted on each DBA website in this scenario will depend on the services being offered through the financial professional using a DBA name. If the financial professional offers only brokerage services, the staff believes the firm should post its broker-dealer relationship summary on the DBA website. Conversely, if the financial professional offers only investment advisory services, the staff believes the firm should post its investment adviser relationship summary on the DBA website. If the financial professional offers both brokerage and investment advisory services, the staff believes the firm should post both its broker-dealer and its investment adviser relationship summaries on the DBA website

The staff reminds firms that the website posting and delivery requirements are distinct obligations. Accordingly, in addition to posting the relationship summaries, as required, if delivery is triggered under General Instructions 7 and 9, firms must deliver to each retail investor both relationship summaries with equal prominence and at the same time, without regard to whether the particular retail investor qualifies for those retail services or accounts. (Posted December 8, 2023)

Q. I am a broker-dealer and some of my financial professionals are dually licensed (i.e., in addition to being registered representatives of my firm, they are also investment adviser representatives of an investment adviser) and offer investment advisory services to retail investors through unaffiliated registered investment advisers. In addition to making recommendations or opening accounts for my brokerage customers, I also offer execution-only services to my financial professionals’ advisory clients. The advisers’ relationship summaries are posted on their public websites. In the staff’s view, am I subject to the Form CRS requirements when providing execution-only services to those advisory clients?

A: No. Broker-dealers providing execution-only services to an investment adviser’s advisory clients do not typically establish the kind of relationship with the adviser’s retail clients that Form CRS was designed to address. Accordingly, the staff believes the broker-dealer in this scenario would not be considered to be offering services to a retail investor for purposes of Exchange Act Rule 17a-14, and would not be subject to the Form CRS requirements when acting in such capacity. To the extent the broker-dealer interacts with the adviser’s retail investor clients in a capacity other than providing execution-only services, the broker-dealer may be subject to Form CRS requirements depending on the facts and circumstances. (Posted December 6, 2023)


[1] See Form CRS Relationship Summary; Amendments to Form ADV, Exchange Act Release No. 34-86032 (“CRS Adopting Release), at 223.

[2] See Exchange Act Rule 17a-14(c)(1)(ii).

[3] See Exchange Act Rule 17a-14(c)(1)(i)-(ii).

[4] CRS Adopting Release, supra note 1, at 29.

[5] Id. at 44.

[6] See id. at 38. See also Staff Statement Regarding Form CRS Disclosures, (Dec. 17, 2021) (“CRS Statement”) (“Some firms referred to themselves as “fiduciaries” or stated that they are subject to a “fiduciary duty” when describing the applicable standard of conduct instead of using the prescribed language in Item 3 of the form”).

[7] See CRS Adopting Release, supra note 1, at 41 (“We also believe that the disclosure provided in the relationship summary should be responsive and relevant to the topics covered by the final instructions…”). See also CRS Statement, supra note 6 (“Moreover, when firms include impermissible, extraneous, or unresponsive disclosures, it can make it harder for investors to focus on the key information.”)

[8] See CRS Statement, supra note 6 (“Relationship summary responses must be factual, provide balanced descriptions to help retail investors evaluate the firms’ services, and may not include exaggerated or unsubstantiated claims. The staff reviewed some relationship summaries that included marketing language, touted firms’ abilities, or used superlatives or similar descriptors. For example, some firms represented that they were held to the “highest possible legal standard.”)

[9] See also id. (“For example, some firms referenced their standard of conduct to explain how they mitigate their conflicts of interest (e.g., some firms stated that a “conflict is mitigated by [their] fiduciary duty and adherence to [their] code of ethics”). This kind of disclosure is not permitted and undermines the Commission’s goal of highlighting the presence of conflicts and helping retail investors understand the incentives that these conflicts create.”).

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