Welcome to the
Purpose Power Index™
RepTrack and StrawberryFrog partner for a breakthrough study measuring how consumers really think and feel about brand purpose. Brand purpose relates to a brand’s mission in society, the higher order reason to exist beyond making a profit.
The Purpose Power Index™ is the first empirical measure of companies that activate purpose at the core of their business: among both employees and consumers. The Index studies consumer responses underline the growth potential of purpose activated both as a business driver, transformation framework and to drive positive change in our communities.
This is the largest study ever measuring perceptions of brand purpose, based on more than 20,500+ individual ratings among over 6,500 U.S. consumers, and encompassing more than 200 different brands. The research was conducted online in 2021.
For some of the major findings of the study please scroll below or download the Executive Summary here.
