Our strategic thinking is bottom up. It starts by simply listening to your audience, doing deep analysis, then stepping back to think about your bigger picture. We believe in designing solutions to challenges within your industry by leveraging thinking and best practices across domains.
Confirming the relevance of proposed features and business objectives with respect to audience needs–shifting technical development on the connection between user goals and product objectives.
Laying the conceptual foundation not only for evaluating proposed designs and content structures, but also to inspire unforeseen details that may benefit the user as they move through the various “modes” of user experience.
Mapping out the most critical and most challenging features and user interactions. “Success Scenarios” that envision and define the most critical tasks that the application needs to perform in order to succeed at fulfilling organizational and user goals.
Identifying competitive and comparative treatment of user needs and propositions. Analysis on peer solutions and overall user experience for solving common challenges. Findings highlight points of differentiation to effectively address key UX issues, as well as identify best practices and innovations at play across industries.
Validating and prioritizing product functionality through detailed evaluation of all proposed features and content offerings in terms of how well they address user goals and business objectives, and their technical implications (i.e., time, cost, effort, complexity, infrastructure requirements).
Collaborating with key decision-makers to accelerate the design process while putting participants in the mindset of system users. Workshops provide a solid stepping stone for the digital strategy.
Establishing the conceptual approach for the initiative, envisioning the user experience for intended users/audiences, and seeking models to embody best-of-breed ideas.
Iterating on product design ideas through rapid prototyping to quickly test ideas and make refinements, in order to validate foundational decisions, before embarking on full implementation.
Constructing a strategic framework and work plan for a product roadmap, including defining the governance, schedule, team resources, and dependencies required to successfully deliver the end-state vision.
Red Hat
Orion’s enterprise website redesign for Red Hat elevates Red Hat’s brand story from product-centric to customer-centric. The new experience aligns key audiences with relevant content, enables multiple modes of wayfinding to support various user interests and entry points, repositions product offerings as “solution sets” vs. one-off products, and supports cross promotion of related content, from products and thought leadership to industry stories.
