Eric Solomon, Ph.D.
New York, New York, United States
4K followers
500+ connections
About
Dr. Solomon helps companies and their leaders find humanity in the tech stack.
In…
Articles by Eric
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Stop Indulging In All That Productivity Porn
Stop Indulging In All That Productivity Porn
By Eric Solomon, Ph.D.
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What Does it Mean for a Brand to Have a Point of View?
What Does it Mean for a Brand to Have a Point of View?
By Eric Solomon, Ph.D.
Contributions
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Here's how you can enhance your professional relationships through assertiveness.
While it’s important to be assertive and to have your voice heard, this can really only happen in environments high in psychological safety — where one won’t be made to feel dumb, ignorant, or disruptive. Without the safety, “assertive” can be read as aggressive by some or passive by others. Beyond definitions, it’s about creating environments where all voices can be heard through honesty, respect, and genuine compassion. Everyone has a voice to be heard. Everyone.
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Here's how you can showcase your grasp of target audiences in an advertising interview.
While it’s always critical to show domain-specific expertise, I think the best way to show you understand an audience when interviewing is to know & be your authentic self! Anyone can learn the details and process of reaching people, but it starts with human connection. Don’t be a marketing robot in your interviews; be true to who are you, what you value, how you show up, and what you say. Stand out with your sheer humanity.
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Here's how you can effectively resolve conflicts within your team?
I’ve always found that it comes down to communication, rooted in psychological safety. Although I don’t love that term, the concept is simple: you feel safe for taking emotional risks, being vulnerable, and celebrating “failure” by reframing it. When that safety is lacking, resolving conflict can feel — and often is — downright impossible. So, I’d advise getting to know people as human beings, not just “colleagues;” ensuring that people feel heard to avoid resentment; and engaging in constructive, active listening. In other words: head conflict off at the pass through genuine compassion.
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What do you do if your reputation as a thought leader is tarnished by a public failure?
My thinking is aligned with others on this one: unless you've done something truly horrible* that hurts other people, the best thing to do is to reframe the very idea of "failure." I hate to think we live in a world where taking a misstep here or there means that any reputation is "tarnished." So, yeah, acknowledge that we're all human! And that means we all make some bad choices in life sometimes. Apologize, repent, move on. *If you've royally screwed people over, then the law or karma will get you (or both will). Just ask SBF.
Activity
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Cincinnati: Love, open-sourced. One expression of this in our ecosystem is Cincy AI Week June 11-13, presented by the Cincinnati AI Catalyst and the…
Cincinnati: Love, open-sourced. One expression of this in our ecosystem is Cincy AI Week June 11-13, presented by the Cincinnati AI Catalyst and the…
Liked by Eric Solomon, Ph.D.
Experience
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Education
Publications
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What Does it Mean for a Brand to Have a Point of View?
Knowledge@Wharton
See publicationThe idea of corporations publicly taking on political and social positions not long ago was considered verboten. Now it seems almost mainstream. Yet companies need to understand that how they present their beliefs is critical, notes Eric Solomon in this opinion piece.
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Why Brands Need to Practice 'Nimbleocity'
Knowledge@Wharton
Brands that take bigger risks are reaping greater rewards in the world of digital marketing, write Eric Solomon and Gopi Kallayil in this opinion piece.
Other authors -
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How P&G Moved Up the Brand Arc to Win a Gold at Sochi
Knowledge@Wharton
See publicationAlong with athletes, brand marketers also competed for attention at the 2014 winter Olympic Games in Sochi — and by many accounts, Procter & Gamble’s “Thank you, Mom” campaign came out on top. Eric Solomon explains how other companies can learn from the experience of P&G and other firms to build emotional connections with their customers.
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