Verde Farms

Check out our Director of Marketing Kirstyn Lipson on The National Provisioner's podcast last week talking all things organic beef marketing! #beeffromabetterplace #cpgmarketing #organicfood #sustainablefood

Great news! Shoppers/members at Harris Teeter, BJ's Wholesale Club, and The Fresh Market will have even more delicious organic, 100% grass-fed, regeneratively-farmed Verde steaks to choose from! 🎉 “We’re excited to continue to build on our successful partnerships with these retailers and grow their better for you beef categories,” said Brad Johnson, chief executive officer of Verde Farms. “It’s clear that Verde’s products resonate with their shoppers and members, who keep returning for more. As we kick off the grilling season, we’re thrilled to strengthen these partnerships and earn more business based on the success of all the Verde items they sell.” Expanded selections available now across all locations where Verde is currently sold with these partners.🥩 Find your nearest Verde location today! 💚 https://lnkd.in/dEif3y2f https://lnkd.in/d3MKUfrW #beeffromabetterplace #organicfood #grassfed #sustainableagriculture

Check out Verde Farms' Founder Dana Ehrlich's tips on cooking the best beef ribs in this Tasting Table article: https://lnkd.in/eKr8D6R5 -REMEMBER BEEF RIBS AREN'T PORK: Verde Farms founder Dana Ehrlich emphasizes the importance of time over tension. "Unlike other cuts of meat, beef ribs have a lot of cartilage and fat, so everything needs to be cooked low and slow — especially as a full rack," he says. "So the connective tissue and tough muscles have time to break down." ... -CHANGE THE HEAT LEVEL DEPENDING ON THE RIB CUT: "Thinly sliced beef ribs can be cooked over high heat like direct flame on a grill," Ehrlich says. "While still delicious, cooking them like this can end up making them tougher than non-rib cuts of meat, such as a ribeye or strip steak." He also emphasizes that you have options with dry vs. wet heat. Steamy air conducts heat much better than dry heat does. ... -CONSIDER OTHER COOKING METHODS: Ribs make perfect barbecue, but you're not bound to cook them that way. BBQ is a lot of work and planning, but sometimes you want something delicious and easy...Ehrlich casts votes on both sides of the question for ceramic. "I like smoking beef short ribs on my Green Egg or braising them in Le Creuset cookware," he says. "What is an inexpensive and tough cut of meat can become fork tender and super flavorful after hours of slow cooking." ... -USE PLENTY OF LIQUID WHEN BRAISING: Beef ribs profit immensely from a warm, wet cooking environment, but even in a covered environment, water can escape...Ehrlich says, "A common mistake when it comes to cooking ribs is when people try to braise them, they don't use enough liquid and they end up burning." #cookingtips #grillingtips #grillingseason #organicbeef #grassfedbeef

We're excited to announce that Verde Farms has expanded distribution in the Mid-Atlantic region! You can now find our premium, organic, 100% grass-fed grinds, ribeyes, and filet mignon steaks in Acme Markets and Safeway stores across Maryland, Delaware, Virginia, and Washington, DC...just in time for grilling season! 🍔🥩🍴   “We are thrilled to expand our partnership with the notable grocery brand Albertsons Companies in the Mid-Atlantic region,” said CEO of Verde Farms, Brad Johnson. “As summer approaches, we look forward to providing families and grill enthusiasts alike with the perfect option for their outdoor gatherings and family barbeques. Together, we’re making it easier than ever for consumers to enjoy delicious, sustainable beef while prioritizing their health and well-being.” https://lnkd.in/e3NbE5Yc #beeffromabetterplace #organicfood #grassfed #sustainableagriculture

Hear Verde Farms' CEO Brad Johnson talk about how Verde's Founder Dana Ehrlich was ahead of the time when he started Verde nearly 20 (!) years ago to make organic, 100% grass-fed beef more broadly available in the US, and what we're doing to stay relevant with consumer needs today. #AMC2024 #BeefFromABetterPlace

Will we see you in Nashville next week at FMI- The Food Industry Association and North American Meat Institute's Annual Meat Conference 2024? Stop by Booth 109 to say hi, check out our samples and giveaways, and see what we've been up to! We're excited to unveil our new organic, 100% grass-fed, vacuum-sealed (aka, longer shelf life!) burger patties. We will also be proudly showing off the Land to Market seal on our all of our steak and stew packaging, verifying that 100% of our steaks and stew are now sourced from ranches that are regeneratively farmed. "Raising claims, such as no antibiotics ever, animal welfare, organic or grass-fed — as seen here with Verde Farms’ beef burgers — are influencing consumers’ purchasing decisions in the meat case...In fact, the market researcher finds that responsible sourcing is one of the most important sustainability claims to 45% of consumers." Excited for #AMC2024! #sustainablebeef #organicfarming #regenerativeagriculture https://lnkd.in/g9QGcEqq

If you're looking to buy organic, 100% grass-fed beef online, check out Verde on Amazon Fresh. (We're proud to be their exclusive organic beef brand! 🤩) Thank you CNET for the feature. "Organic meats...have fewer preservatives, additives and other potentially harmful chemicals going into your body, plus the lack of pesticides and synthetic fertilizers benefits the environment." https://lnkd.in/gXsyeWuh

Check out Brad Johnson on the latest podcast from BevNET.com, Inc.'s Taste Radio talking about all things Verde and sustainable beef! "We're simply taking away all of the bad things that a broken food system introduced..." https://lnkd.in/ehiNW2jd #sustainability #organic #grassfed #regenerativeagriculture #beef #verdemeansgreen 💚

We're pleased to announce that Verde Farms Founder, Dana Ehrlich, was recently elected Vice Chair of the Meat Importers Council of America (MICA) and became a Board Member of the National Association of Meat Importers (NAMI). To continue to focus on expanded industry leadership, Dana has stepped down as Verde's CEO after nearly 20 years of passionate leadership. We are grateful he will be remaining on the Verde Farms Board of Directors. As part of this change, we're excited to announce Brad Johnson as Verde's new CEO after previously serving as President. Under Brad's leadership, the Verde team is looking forward to continuing Founders Dana and Pablo Garbarino's mission of a more sustainable and responsible future in the beef industry.   We can't wait for all that's to come in 2024! "Steve Young, Verde Farms board member and managing partner at Manna Tree, an investor in Verde, said, 'We are big supporters of the Verde Farms’ business and commend their dedication to sustainable practices, aiming to lead the way in the better-for-you (BFY) beef category.'" https://lnkd.in/er72r6BE https://lnkd.in/e6KFtimv #BeefFromABetterPlace #RegenerativeAgriculture #OrganicBeef #SustainableFood

Thank you for the mention, Forbes! "If your goal is to stay organic over the holidays, Verde Farms is a great option." https://lnkd.in/e5w8YfQ6 We always love helping families achieve their health goals through our organic, 100% grass-fed, regenerative-verified beef, especially throughout the holiday season. Check out where we're carried near you! https://lnkd.in/eV35TmgU Wishing you a happy holiday season and healthy start to the New Year! 💚 🐄 #sustainablebeef #regenerativeagriculture #healthyliving