Ad Council reposted this
On Tuesday, May 7, at the annual The American Association of Suicidology conference, Action Alliance staff and partners presenting findings from the 988 Formative Research Project. In the fall of 2023, the Action Alliance, in partnership with the Suicide Prevention Resource Center and the Ad Council Research Institute, published the results of a mixed-methods formative research study describing the attitudes, beliefs, perceptions, barriers, and motivations related to 988 and adopting help-seeking behaviors among populations with a higher risk for or disproportionately impacted by suicide. Learn more about 988 Formative Research at 988messaging.org/research, and stay tuned here for the newest data on trusted messengers this spring. Panelists Pictured: Derrick Feldmann, MA, Managing Director, Ad Council Research Institute and Ad Council Edge; Shelby Rowe, BA, MBA, Executive Director, Suicide Prevention Resource Center; Elizabeth Box, MPH, PMP, Senior Advisor, National Action Alliance for Suicide Prevention at EDC (Education Development Center); Richard McKeon, PhD, MPH, Senior Advisor, Substance Abuse and Mental Health Services Administration (SAMHSA) #AAS24 #AASMakeAnImpact