LiveRamp

What is data collaboration? 🤔 One thing's for sure... It's a seriously hot topic for the most innovative and successful companies; unlocking new revenue streams as well as improving cross-functional operations. In his recent blog, Graham Tricker VP Revenue UK expands on: ➡️ The four main types of data collaboration ➡️ Data haves and have-nots ➡️ Doing more with less as budgets get squeezed Check out what Graham has to say here: 👇 https://lnkd.in/ej6fGSJf

Insights from the latest IPA (Institute of Practitioners in Advertising) Bellwether Reports that while overall marketing budgets are on the rise, main media is facing challenges. Among other industry experts, LiveRamp's UK MD, Hugh S. shares his perspective on navigating this shifting landscape by maximising the value and operational efficiency of the customer insights available through owned first-party and second-party datasets. 📈 Read more on NewDigitalAge here: https://lnkd.in/eyQ2BYfm #marketing #IPA #industryinsights

Wise men say 🎶 Only fools rush in 🎶 But I can't help 🎶 Falling in love with... 🎵 💚 Data Clean Rooms 💚 Every day, more and more marketers are falling in love with data clean rooms - and it's no surprise why. Graham Tricker VP Revenue UK at LiveRamp unravels how these protected environments are reshaping modern marketing and explores how data collaboration is fueling insights, activations, and measurements. In a privacy-centric world, marketers are leveraging data clean rooms to revolutionise retail media and beyond. Learn more here: ⬇️ https://lnkd.in/eRyTPFsi

Do you believe you're equipped for the perfect Marketing storm this year? ⚡️ Graham Tricker, VP Revenue UK at LiveRamp, delves into how leveraging first-party data is causing game-changing macro-trends shaping business landscapes in his recent blog. From the demise of third-party cookies 🍪🚫 to the rise of AI-powered tools like Google Ads' Performance Max 📈 ...We're navigating the perfect storm of innovation to unlock a data-driven revolution of 2024. Discover how: ➡️ First-party data collaboration is revolutionising customer relationships ➡️ Optimising ad targeting ➡️ Boosting ROI Stay ahead of the curve with insights on emerging digital channels, economic shifts, and the evolution of technology by reading more below: 👇 https://lnkd.in/e344DmKa #DataCollaboration #MarketingTrends2024 #FirstPartyData 📊🔍

With a purchase window of just 2.5%, JLR were able to achieve x12 ROI through efficient marketing 🤯 By leveraging data collaboration, JLR and LiveRamp worked together to ensure that customers within the buying cycle were recognised, captured, and targeted, maximising every opp to yield better results. Check out the full case study here: 👇 https://lnkd.in/eRjqBYiv

Thrilled to have accepted the Google Cloud Technology Partner of the Year for Retail on behalf of all the smart people at LiveRamp. #GoogleNext #LiveRamp

Ontem fizemos mais um evento incrível! O 2o Data Collaboration Summit trouxe diversos casos de uso de colaboração de dados e promoveu ricas trocas sobre o futuro da publicidade e das alternativas para seguir entregando personalização em escala! Meus agradecimentos especiais ao Felipe Barros , Antonia Lins , Paulo Schiavon , Jean Silva Thais Cintra Mariana Oliveira que subiram ao palco para dividir conhecimento com essa plateia interessada! E obrigada Gabriel Mazzutti por liderar essa frente comigo sempre com tanta energia positiva!!! Travis Clinger and Luke Fenney thanks for coming and for sharing the knowledge with everyone in the room! E à todos que compareceram, espero que sejam o elo inspirador dentro de suas respectivas empresas para termos cada vez mais casos de colaboração de dados de forma segura e assertiva! E que venha o próximo Data Collaboration Summit!

Mondelēz International was the first CPG brand to pioneer Clean rooms, an advanced measurement solution that helps brands understand the incremental sales driven by their Pinterest campaigns. With Clean rooms, they got better clarity into who is buying their products at Albertsons stores, and how they can show up more successfully in the future. What could your brand learn with Clean rooms? Get all the details 👉 https://lnkd.in/gztxsNnq Albertsons Media Collective, Kristi Argyilan, LiveRamp

Viewer identifiers for connected television provide the foundation for advertising growth, says Zach Joiner from data platform LiveRamp in this interview with Beet.TV contributor Rob Williams at the #BeetRetreatSanJuan. Special thanks to Albertsons Media Collective, Moloco, OpenX and TransUnion for sponsoring the retreat and video series. Visit Beet.TV for this video (https://lnkd.in/euJrT7mf) and much more as we get ready for next month's POSSIBLE event. #audienceidentifiers #consumerprivacy #ctv #tvadvertising #cookielessfuture Andy Plesser

We were fortunate to welcome SF Mayor London Breed to our SF office for a fireside chat with our Chief People Officer Sharawn (Connors) Tipton, in honor of International Women’s Day! Thank you, Mayor Breed for the inspiring conversation.