Fashion

Wrangler has opened a recording studio and shop right in the heart of London

To coincide with the release of its latest collection, ‘To The Icons’, the acclaimed jean brand has opened a Soho studio for five weeks only. Here’s everything you need to know about its first global collection
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Style and music go hand in hand. At least Wrangler thinks so, recording a fresh mix of the two in its latest release, “Icons”. For the jean brand’s first-ever global collection, it has issued six classic pieces that carved Wrangler’s status as a go-to brand for all things denim. And from first look, they’re a must for any man’s wardrobe.

The clothes may have been born for the cowboys, but over its 70-year history, Wrangler has migrated into all forms of culture. Its designs are calling all kinds of creatives, bound to finish each individual off with endless shades of cool. Our must-haves from the latest Icons collection are the 124MJ and 11MWZ pieces, which we advise you style together to embrace a solid double-denim look. It’s fashion.

wranglericons.com

Wear the Wrangler designs and you’ll be ready for a life in any genre – rock or country, mountain or street. Speaking of the latter, take a stroll through London’s Soho right now and you’ll find the brand’s first-ever pop-up store. It’s a legit recording space, so while you’re sourcing your latest jeans, expect bands to be dropping in. Our only tip: start your shopping session soon, as the space won’t be recording for much longer.

£80. via wranglericons.com

£90. via wranglericons.com

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The Wrangler Icons store runs until 24 March at 52 Brewer Street, Soho, W1F 9TQ. Shop the collection online now at wranglericons.com

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