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Weapons, Ammunition or Explosives
Policy details
Change log
CHANGE LOG
Change log
Today
Current version
Weapons, Ammunition or Explosives
Ads must not promote the sale or use of weapons, ammunition or explosives. This includes ads for weapon modification accessories.
Advertisers can’t run ads that promote the sale or use of weapons, weapon modification accessories, ammunition or explosives. However, they can run ads that promote products that aren’t directly sold as part of a physical weapon, as long as they are targeted to people 18 years or older.
Ads can't promote:
- Weapons or weapon accessories that can cut, slice, strike, penetrate, shoot or harm people or animals, including but not limited to:
- Firearms, including firearms parts, ammunition, paintball guns and BBguns
- Pepper spray, non-culinary knives/blades/spears, tasers, nunchucks, batons, or weapons intended for self-defense
- Products that might be attached or used with a weapon to enhance or customize its form or function, including but not limited to:
- Firearm silencers or suppressors
- Optics and flashlights, such as telescopic sight, iron sight, target magnification or focus
- Explosives, including fireworks
- Entities where the exchange of weapons is the primary business model
- Reviews of firearms or any other prohibited weapons or weapon modifications
Ads can promote:
- Safety courses for firearm training or licenses as well as books and videos about firearm safety
- The right to bear arms, such as U.S. second amendment rights content
- Informative content on the subject of weapons
- Blogs or groups connecting people with weapons-related interests, as long as the service doesn't lead to the sale of these products
- Plastic guns, swords and toy weapons
Ads can promote the following when targeted to people 18 years or older:
- Items that aren’t directly sold as part of a physical weapon, including but not limited to:
- Equipment related to the practice of hunting, self defense or competition, like clay throwers, shooting targets, belts, protective vests, holsters, pouches or magazine holders
- Military clothing
- Items that carry, encase or support a weapon for easier transport or positioning
- Items that coat or wrap a weapon, including gun cases, safes, locking devices, paint coatings, gun slings or tripod mounts
Reporting
1
Universal entry point
We have an option to report, whether it’s on a post, a comment, a story, a message or something else.
2
Get started
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3
Select a problem
We ask people to tell us more about what’s wrong. This helps us send the report to the right place.
4
Report submitted
After these steps, we submit the report. We also lay out what people should expect next.
Post-report communication
1
Update via notifications
After we’ve reviewed the report, we’ll send the reporting user a notification.
2
More detail in the Support Inbox
We’ll share more details about our review decision in the Support Inbox. We’ll notify people that this information is there and send them a link to it.
3
Appeal option
If people think we got the decision wrong, they can request another review.
4
Post-appeal communication
We’ll send a final response after we’ve re-reviewed the content, again to the Support Inbox.
Takedown experience
1
Immediate notification
When someone posts something that doesn't follow our rules, we’ll tell them.
2
Additional context
We’ll also address common misperceptions and explain why we made the decision to enforce.
3
Policy Explanation
We’ll give people easy-to-understand explanations about the relevant rule.
4
Option for review
If people disagree with the decision, they can ask for another review and provide more information.
5
Final decision
We set expectations about what will happen after the review has been submitted.
Warning screens
1
Warning screens in context
We cover certain content in News Feed and other surfaces, so people can choose whether to see it.
2
More information
In this example, we give more context on why we’ve covered the photo with more context from independent fact-checkers
Enforcement
We have the same policies around the world, for everyone on Facebook.
Review teams
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Stakeholder engagement
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