Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Five Insights on How China Is Striving to Be the Next 5G Leader

There is increasing demand for 5G's potential to enable emerging technologies like autonomous driving, health tech and virtual and augmented reality.

After missing out on the opportunity to set the standard for 4G, China is sprinting ahead to establish itself as the leader of 5G deployment and experimentation. The country’s top three telecom operators launched their 5G services at scale in November 2019, making China one of the first countries to do so.

Here are five reasons why the country is well-prepared to be the next 5G leader.

Consumers are Enthusiastic About the Next-Gen Wireless Technology

According to a recent GSMA study, consumers in China are the most willing to pay more for having 5G services among respondents worldwide.

And the number of 4G vs. 5G connections in China will reach near-equilibrium by 2025, which translates to 807 million 5G connections, per GSMA.

A December 2019 iResearch Consulting Group study showed that fast internet (55.5%), a stable signal (53.1%), ultrahigh-definition videos (41.2%) and playing high-definition online games without interruptions (29.2%) are key reasons why internet users in China are excited about 5G.

The Government Is Investing Heavily in 5G Infrastructure

The Chinese government has already invested heavily in 5G deployment in certain regions: The Ministry of Industries and Information Technology announced that 130,000 5G base stations have been built by the end of 2019. Within parts of Beijing, “gapless” 5G coverage is already available.

So far this year, China's three state-backed telecom operators have pledged to spend RMB180 billion ($25 billion) on 5G deployment, quadrupling last year's spending. Telecom equipment maker Huawei is aiming to establish 800,000 5G base stations alone by the end of 2020.

Earlier this year, China said that it wanted to expand 5G coverage from 50 cities to all its more than 300 prefecture-level cities by the end of 2020. The recently announced COVID-19 stimulus package—which focuses on investments in next-generation tech and services, including 5G—will likely accelerate the effort.

Bold 5G Experimentation Has Begun

The experience enhancement of 5G on mobile is less pronounced compared with the dramatic speed improvement 4G had over 3G, for example. For 5G to be used to its full potential, its application needs to be used far beyond video. In China, the government and private companies have begun putting 5G to the test.

Chinese tech companies like JD.com and CloudMinds have used the coronavirus outbreak as a springboard for launching new 5G-based initiatives like service robots, unmanned vehicles and drones to eliminate human-to-human contact or deliver supplies. Several hospitals in the city of Wuhan were also using 5G networks for remote diagnosis during the height of the outbreak.

Separately, a pilot zone in Chongqing has been set up to test 5G-backed remote driving, where driverless cars can be steered remotely, and the technology is currently being showcased at trade shows countrywide.

5G Mobile Connections in China Will Outstrip that of the US Fivefold This Year

On November 1, 2019, China’s top three operators—China Mobile, China Telecom and China Unicom—launched 5G at scale. Since then, China Mobile has gained substantial numbers of 5G subscribers—all of which happened during the coronavirus outbreak—reaching 43.7 million as of April vs. just 6.7 million in January. And rival China Telecom reported 21.7 million 5G subscribers in the same period, putting the total 5G subscribers among the two telecom giants at 65.4 million. (China Unicom, however, has been mute about its own figures.)

According to ABI Research, 5G mobile connections in China (143 million) will eclipse that of the US by the end of 2020, which is no surprise, given that China’s population is more than four times that of the US. Based on these estimates, 5G penetration will be higher in China than in the US as a percentage of the overall populations of both countries.

All Major Chinese Smartphone Brands Have Already Rolled Out 5G Models

Many popular phone brands in China, including Huawei, Oppo and Vivo, have already rolled out 5G mobile phones. Huawei reportedly sold 6.9 million 5G smartphones last year. Apple is speculated to launch a 5G phone this year, which will boost demand in China further.

Price is undoubtedly a factor, and consumers in China have to pay a premium for being early adopters of 5G phones. Huawei’s 5G models cost between RMB4,999-RMB6,399 ($723-$926) per unit, though on the lower end, Xiaomi’s Mi 9 Pro 5G starts at RMB3,699 ($535).