Fashion
Gap Has Billion-Dollar Ambitions for Yeezy Deal With Kanye West
His sneaker and apparel business is valued at $3.2 billion to $4.7 billion by UBS
Kanye West at the "Yeezy Season 8" show as part of the Paris Fashion Week in March 2020.
Photographer: Marc Piasecki/WireImage/Getty Images
Kanye West’s deal-making with two of the world’s largest outfitters is paying off for the musician-turned-entrepreneur after he spent years mired in debt.
Yeezy, West’s sneaker and apparel business with Adidas AG and Gap Inc., is valued at $3.2 billion to $4.7 billion by UBS Group AG, according to a private document reviewed by Bloomberg. The value of the new Gap tie-up, which will hit stores this summer, could be worth as much as $970 million of that total, the bank estimated.