Michelle Obama’s Memoir Pays Off for a German Media Giant
- Obama’s memoir ‘Becoming’ sells almost 10 million copies
- Bertelsmann also seeks to build local video streaming leader
This article is for subscribers only.
Former First Lady Michelle Obama’s best-selling memoir helped boost revenue last year at German media giant Bertelsmann SE to the highest in more than a decade.
Bertelsmann’s Penguin Random House sold nearly 10 million copies of “Becoming,” the account of Obama’s journey from Chicago’s South Side to the White House. That helped lift Bertelsmann’s total sales to 17.7 billion euros ($20 billion), the highest since 2007.