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hair care

‘Ginny & Georgia’ Star Antonia Gentry Debuts as Aveda Celebrity Partner in New Campaign for Diverse Curly Hair Types

The Be Curly Advanced collection features hair care products designed specifically for the maintenance of…

Beyoncé Reveals Her Cécred ‘Wash Day Ritual’ and Hair Care Routine for Treating Her ’25 Years of Blond on Natural Hair’

The singer launched her hair care line in February.

Tennis Pros Mirjam Björklund and Eden Silva Enlisted for Maria Nila’s Beauty Bags Campaign, ‘The Perfect Match’

Three limited-edition pouches are available to shop now.

2023 Top 100: Why Procter & Gamble’s Beauty Business Grew Across the Board

While the mass hair business posted steady growth, the Specialty Beauty division's sales swelled more than 70…

The 2023 Top 100 Beauty Companies

WWD Beauty Inc's annual ranking of the world's largest beauty companies by sales.

Why Old-school Heroes Are Outpacing Even the Buzziest New Beauty Launches in Social Media Mentions

Data from Buttermilk indicates long-standing favorites by brands like MAC Cosmetics, Milk and E.l.f. are…

The 11 Best Dyson Airwrap Dupes That’ll Make Your Hair Look Shiny and Expensive, Tested and Reviewed by Editors

Dupe or don't? We have all the in-depth details to help guide you on your journey to flawless hair.

Jen Atkin Jump-starts Mane’s Next Chapter With a New CEO

The appointment of Rachel Jonas Gilman comes as the company's sales pick up steam.

LeBron James’, Maverick Carter’s and Paul Rivera’s The Shop Grooming Line Launches at Walmart

Developed alongside Parlux, the seven-product line aims to combine high-performance products with the…

From Saunas to Hair Tools, Infrared Is Here to Stay

A look at the latest trend in hairstyling that claims to reduce damage.

Aveda Furthers Sustainability Efforts With World Water Day Launch

The Estée Lauder Cos.-owned hair care brand is deepening its sustainability efforts for World Water Day.

EXCLUSIVE: Issa Rae on Her Mission for Healthy Hair Journeys in New Sienna Naturals Campaign

The Emmy-nominated actress, writer and producer appears in a new video spot for the hair care brand.

Afterpay’s 15 Fastest-growing Beauty Products in 2023

Data indicates male beauty and personal care purchases made via the platform saw a surge last year.

The Redmond Family’s Third, Peptide-powered Hair Care Brand Is Here

Called V&Co., the eight-product range is rolling out to an estimated 8,000 Target, Walmart, Safeway and other…

Matrix Founder Sydell Miller Dies at 86

Along with her husband, Miller founded Matrix Essentials Inc. and Ardell.