In Singapore, the #RealDeal campaign is a tie-up between e-commerce platform Lazada and US consumer goods giant Procter & Gamble (P&G). It aims to raise awareness about imposter syndrome among Singapore women, and wants people to engage in conversations about how to better support one another to overcome it.
The campaign features a short film about local entrepreneur Yeo Wan Qing’s real-life struggles with impostor syndrome.