Kasey Cronquist

Kasey Cronquist

Greater Sacramento
4K followers 500+ connections

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About

As the president of both the U.S. Highbush Blueberry Council and the North American…

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Activity

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Experience

Education

  • Westmont College Graphic

    Westmont College

    -

    Activities and Societies: Minor in Political Science Europe Semester

    Graduated Cum Laude with a BS in Communications

    Accepted into 3 month Europe Semester program

    Manager of KZSB, Westmont College Radio

Licenses & Certifications

Volunteer Experience

  • International Blueberry Organization Graphic

    Board Member

    International Blueberry Organization

    - Present 4 years 11 months

  • International Fresh Produce Association Graphic

    Government Affairs Council Member

    International Fresh Produce Association

    - Present 4 years 11 months

  • Steering Committee Member

    Specialty Crop Farm Bill Alliance

    - Present 3 years 10 months

  • ALLIANCE FOR FOOD AND FARMING INC Graphic

    Board Member

    ALLIANCE FOR FOOD AND FARMING INC

    - 2 years 6 months

  • Commodity Roundtable Graphic

    Member

    Commodity Roundtable

    - Present 4 years 11 months

  • U.S. Chamber of Commerce Graphic

    Regent - Institute of Organizational Management

    U.S. Chamber of Commerce

    - 6 years

    Education

    As a regent for the U.S. Chamber's Institute for Organizational Management, I worked with U.S. Chamber staff to coordinate and host a weeklong training for CEOs and Executive Directors from across the country. The training is part of a four year program for leadership and organization management for associations, societies and Chambers of Commerce. A wonderful program.

  • BUY CALIFORNIA MARKETING AGREEMENT Graphic

    Chair Of The Board Of Directors

    BUY CALIFORNIA MARKETING AGREEMENT

    - 2 years 1 month

    Education

    Worked with California Department of Food & Agriculture Secretary Karen Ross, the board and BCMA staff to relaunch the program by developing a new strategic plan, new membership system and infuse $1M in resources to help advance the success of the California Grown brand with consumers and retailers.

  • BUY CALIFORNIA MARKETING AGREEMENT Graphic

    Director

    BUY CALIFORNIA MARKETING AGREEMENT

    - 11 years 6 months

    Education

    On behalf of California's flower and greens farmers, I serve as a signatory board member of the Buy California Marketing Agreement. The cut flower and greens farmers of California are the largest utilizers of the "California Grown" brand, labeling their flowers sleeves, boxes, etc. to help consumers identify with the origin of their flowers. The program has helped drive sales and been a real success in helping provide origin based messaging throughout the supply chain, through to the consumer.

Courses

  • Institute for Organizational Management

    -

Projects

  • U.S. Blueberry Industry Economic Impact Report

    -

    Growers of U.S. highbush blueberries generate more than $4.7 billion in annual economic impact, translating to more than $12.7 million flowing into the U.S. economy every day of the year.

    “The U.S. highbush blueberry industry – including 12,739 blueberry farms – is a powerful financial force,” said Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC). “Behind every farm are growers who not only tend a truly remarkable superfruit, but also stimulate business activity,…

    Growers of U.S. highbush blueberries generate more than $4.7 billion in annual economic impact, translating to more than $12.7 million flowing into the U.S. economy every day of the year.

    “The U.S. highbush blueberry industry – including 12,739 blueberry farms – is a powerful financial force,” said Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC). “Behind every farm are growers who not only tend a truly remarkable superfruit, but also stimulate business activity, create thousands of jobs and contribute mightily to the economy.”

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  • American Grown Field to Vase Dinner Tour

    The Dinner Tour is a series of private, intimate, must-attend gatherings that place seasonal, local and sustainable American Grown flowers at the center of the table where locally grown food, beer, and wine is served by a farm-to-table chef. Each artisan-style dinner is held at a unique venue — an American flower farm that encourages guests to experience the age-old art and science of flower farming.

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  • California Farm and Flower Guide

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    A collection of flower farm profiles, highlighting not only the beautiful examples of what flowers grow in California, but more importantly, highlighting the people and farms that grow them.

    This publication was recently awarded a silver medal in the annual AssociationTRENDS Membership Directory design competition.

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  • Keynote Address: Association of Specialty Cut Flower Growers

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    I had the honor and privilege of speaking to a large audience of our nation's flower farmers about the opportunities ahead for domestic flower farmers. Origin matters and now is the time for America's Flower Farmers to help people get more of what they really want, locally grown flowers.

    This video is excerpts from that presentation in November of 2012: https://vimeo.com/53631025

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  • USC Transportation Study: Evaluation of Transportation Practices in the California Cut Flower Industry

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    This study took a deep look into the current practices of California's flower farmers today to help provide vision and direction in the development of a system that would improve efficiencies, increase quality controls and decrease costs.

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Organizations

  • United Fresh Governmental Affairs Council

    Council Member

    - Present

  • CRCEO

    Member

    - Present

  • International Blueberry Organization (IBO)

    USA Alternate

    - Present

  • Buy California Marketing Agreement

    Director

    - Present

    Serving as a member of the board of directors.

  • Buy California Marketing Agreement

    Chair

    -

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