Meet St Pierre at IBIE

International Baking Industry Exposition (IBIE)

The International Baking Industry Exposition is back and this time, St Pierre is on the scene.

St Pierre Bakery has been carving out a space in the American bakery market since 2015. Now, with a brand value in excess of $100 million and distribution increases being secured thick and fast, you can meet with Jake Huber, US Customer Development Director to understand how St Pierre can help you drive basket spend through bakery sales.

Register to book in a meeting with Jake below

What’s New?

St Pierre Bakery is expanding its range of European bakery, with a new selection of Bake At Home products.

Authentic, French baguettes and crusty dinner rolls are set to launch into the St Pierre range later this year, reinvigorating the ‘take and bake’ market with a premium proposition. Made in France, to an authentic recipe, the range will offer retailers a unique opportunity to elevate the bakery offering.

Why not meet with Jake to discuss the opportunity at IBIE? Form above.

Why St Pierre?

Brioche sales in America are growing across 4, 12, 26 and 52 week periods. The category is now worth more than $500mn to US grocery, growing 15 per cent in the last 12 months.

St Pierre is driving that growth, with the largest branded share of the market. In ISB, the brand has a 70 per cent share of the brioche category and is driving growth in the brioche market with its core range of Brioche Burger Buns, Seeded Brioche Burger Buns and Brioche Hot Dog Rolls.

What’s more, the brand is outpacing category growth in three key areas of bakery in the last six months;

• St Pierre Waffles are up 139% in a category growing at just 11%
• St Pierre’s ‘sweet snacks’ are growing at 92% in a category only up 13%
• St Pierre’s Croissants are up 51%, outpacing the category which is growing at 15%

All data is Nielsen to 18^th June 2022