About this Event
Join floral pros from all industry segments to experience three days of training, creative inspiration, and networking with 400+ peers.
Kiss your competition goodbye! The 2024 schedule includes best practices for customer service, workplace culture, profitability, leadership development, sustainable streams of revenue, social media engagement, and strong community connections.
Plus, experience the latest and greatest flowers and foliage in the Outstanding Varieties Competition, watch the industry’s most talented designers square off during the Sylvia Design Competition, and find out what’s new from suppliers during the Supplier Expo!
Convention Hotel & Flight Information
JW Marriott Miami Turnberry Resort & Spa
19999 West Country Club Drive, Aventura, FL 33180
Room rate:
$223/night – includes a $34 daily resort fee (reduced from $68 per night)
Cut Off Date
July 15, 2024
Resort Fee Includes:
- Enhanced High Speed Internet Access.
- Daily Pass for 2 people to the Spa, Fitness Center, and Wellness Circuit, reservations required.
- Daily use for 2 people to Cascata Pool (Adults Only) Admission to Tidal Cove Water Park (based on legal occupancy of room type)
- Daily access for 2 people to Golf Driving Range with unlimited use of range golf balls (reservations required)
- Use of Resort Bikes for up to 2 people; unlimited time limit, reservations required.
- Children 3 years of age and under eat complimentary at CORSAIR (children’s menu)
Travel information
Hotel is 12 miles from Fort Lauderdale-Hollywood International Airport (FLL).
Hotel is 18 miles from Miami International Airport (MIA).
Contact 305-932-6200 to inquire about transportation options and fees.
Registration Rates
Early Bird Pricing Available until June 6
Pay 50% now and 50% by August 1 – Contact lweaver@safnow.org to set up an installment plan.
Pay 50% now and 50% by August 1 – Contact lweaver@safnow.org to set up an installment plan.
SAF Grower & Wholesaler/Supplier Members
$895
SAF Ultimate Level Retail Members
$895
SAF Premium Plus Level Retail
Members
$995
SAF Premium Level Retail Members
$1,095
SAF Standard Level Retail
Members
$1,195
Non SAF
Members
$1,495
Day Rates and A La Carte Registration Options
Registration Rates include:
- 20 different Educational Sessions
- First Timers Reception*
- Presidents Welcome Reception
- Kick Off Breakfast
- Outstanding Varieties Competition viewing**
- Next Gen Reception
- Supplier Expo Viewing
- Business Session & Keynote Breakfast
- Sylvia Cup Competition Viewing
- Stars of the Industry Awards Experience
* For first-time attendees
**Additional fee for exhibiting
Convention Registration/Refund Policy:
Written cancellation requests postmarked before July 31 will be refunded less a 15 percent handling charge. No refunds after July 31.
2024 Annual Convention Sponsors
Platinum
Gold
Silver
Bronze
Partner
Look Back on SAF’s 2023 Annual Convention
