The Society of American Florists  connects retailers, wholesalers, growers and suppliers to cultivate a thriving    floral community.
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Latest Floral Industry News
Teacher Field Trip Bolsters Horticulture Careers in the Classroom
Dozens of teachers are taking a summer field trip to horticultural destinations around...
Mother’s Day Prep: The Art of the Upsell
Ensure your staff is trained — and incentivized — to get the most out of every Mother's Day sale....
What Does an Election Year Mean for Floral Sales?
https://vimeo.com/932976043?share=copy How will the results of the election impact the floral...
Highlights from this issue
The Gen Z Way
Gen Z is poised to outnumber baby boomers in the workforce this year, calling for a shift in career development and workplace culture.
Digital Advertising That's Literally 'Over The Top'
As ad-supported streaming continues to grow in popularity, so do the opportunities for targeted advertising. Find out how you can reach young, affluent audiences by leveraging over-the-top (OTT) advertising on streaming platforms.Â
Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!