ABOUT
This year’s World Malaria Report published by WHO confirms that malaria remains a deadly threat to millions of people worldwide. The efforts of teams across the globe and investments made to strengthen health systems have paid dividends and, following a substantial rise in deaths during the first year of the COVID-19 pandemic, the number of deaths due to malaria did not increase further in 2021.
Global malaria cases remained stable overall. There were 247 million cases in 2021, 2 million more cases than in 2020. However, this increase was at a slower rate than the rise between 2019 and 2020.
Nevertheless, the fight against malaria remains at a precarious juncture, especially in Africa, where the malaria burden remains disproportionately high. Threats to malaria control mean the funding required to get back on track to achieve global malaria 2030 targets is now even greater than before. Ongoing humanitarian crises and a global economic downturn this year could also further jeopardise what is already a precarious situation. The fight against malaria needs urgent action to get back on track and the RBM Partnership to End Malaria is calling on country leaders, donors and policy makers to increase their malaria efforts.
HOW YOU CAN SUPPORT
Following the launch of the report this Thursday 8th December, we encourage all partners to help us promote the report findings and amplify a common narrative and unified messaging. You can do this by sharing content including posts, photographs and infographics on your social media channels once the report has been released on Thursday, and beyond.
This toolkit has some suggested posts for you to use. Further collateral such as social media cards will be uploaded to this toolkit on an ongoing basis.
KEY FACTS
The following statistics reflect the latest WHO findings and can be used in all partner communications materials from 8 December 2022 onwards, after the embargo lifts.
- Thanks to heroic efforts to fight malaria, an estimated 185 million malaria cases and 997,000 deaths were averted in 2021.
- The number of deaths from malaria did not further increase despite the COVD19 pandemic.
- Global malaria cases remained stable overall. There were 247 million cases in 2021, 2 million more cases than in 2020. This increase was at a slower rate than the rise between 2019 and 2020.
- Africa continues to hold a vastly disproportionate burden, equating to 95% of cases and 96% of deaths globally.
MESSAGING MATERIALS
The RBM Partnership to End Malaria has developed a press statement, which is available for all partners to share far and wide, as well as a messaging document for reference. Partners are encouraged to include a quote from their own spokesperson in the statement, to share on websites, newsletters or with local media. Please note these materials are strictly under embargo until 8th December 2022 at 12:00 noon CET.
SOCIAL MEDIA
The launch of the World Malaria Report is a key day for the malaria community, raising awareness of the disease and increasing the sense of urgency for policymakers to act. We encourage partners to post about the day, share and interact with other posts about the report.
hashtags & tagging
We encourage partners to use the following hashtags in social media posts on the 8th December and beyond:
- #WorldMalariaReport
- #EndMalaria
- #ZeroMalaria
We likewise encourage partners to tag the following in all relevant social media activity around the release of the report:
- @endmalaria (Twitter)
- @ZeroMalaria (Twitter/Instagram)
- @WHO (Twitter/Facebook)
- @RBMPartnership (Facebook)
ASSETS
A number of social media assets developed by the RBM Partnership are also available for partners to use in social media content relating to the World Malaria Report 2022. Examples of these can be found below.
SUGGESTED SOCIAL MEDIA POSTS
Today @WHO has released the latest #WorldMalariaReport. This year’s report confirms that malaria remains a deadly threat for millions of people. Learn more about the global challenge to end malaria 🦟 here: https://bit.ly/3FxnbwB
This year’s #WorldMalariaReport published by @WHO shines new light on the heavy toll malaria continues to have on the world’s poorest and most vulnerable people, particularly those in Africa 🌍. Learn more in the report: https://bit.ly/3FxnbwB
The #WorldMalariaReport makes clear that the fight against malaria needs urgent action to get back on track 📈 WHO confirms countries fighting malaria have largely managed to hold the line. However the disease continues to be a threat to millions of people around the world: https://bit.ly/3FxnbwB
Against the backdrop of insufficient funding from the Global Fund Replenishment, financing the fight against malaria remains a significant challenge. The 2021 #WorldMalariaReport evidences the need for us to close this funding gap. Read the report here: https://bit.ly/3FxnbwB
Despite malaria being preventable and treatable the new @WHO #WorldMalariaReport reveals there were still an estimated 247 million cases in 2021. The report findings underscore the need to reinvigorate our response to #endmalaria 🦟 https://bit.ly/3FxnbwB
As the #WorldMalariaReport shows, we must continue to work together to deliver on the promise of a #malaria free world 🌍 To achieve our global targets, increased funding and commitment is urgently needed: https://bit.ly/3h6sYjw
Reduced funding, ongoing humanitarian crises and a global economic downturn this year could jeopardise what is already a precarious malaria situation. We must continue to fight for a malaria-free world 🌍 https://bit.ly/3h6sYjw
Experts agree that we can end malaria for good within a generation, but this is achievable only if we act urgently and decisively. The #WorldMalariaReport highlights the precarious juncture we are at in the fight to #endmalaria 💪🏽 💪🏽 💪🏽 https://bit.ly/3FxnbwB
We urgently need country leaders and all partners to increase their efforts to end malaria. https://bit.ly/3h6sYjw
The #WorldMalariaReport details that several countries close to elimination maintained effective malaria responses during the pandemic. Strengthening regional coordination and scaling up surveillance will be essential to eliminate malaria in these countries 💪🏽 💪🏽 💪🏽
This year’s #WorldMalariaReport identifies key opportunities within R&D to advance progress, including the scaling up of Pyrethroid-PBO nets, continued ITN trials, new vector control products, vaccine development, use of monoclonal antibodies and new diagnostic tests. Read more here: https://bit.ly/3FxnbwB
Significant investments in R&D during the last several years have produced a robust pipeline of interventions poised to transform the fight against malaria. The #WorldMalariaReport shows we must act urgently and decisively to #endmalaria. https://bit.ly/3FxnbwB
OPTION 1
Today @WHO has released this year’s #WorldMalariaReport 🦟. Countries’ efforts to fight the disease have paid dividends and, following a substantial rise in deaths during the first year of the COVID-19 pandemic, there was no further increase in deaths due to malaria in 2021. Global malaria cases also remained stable overall.
However, insufficient funding, ongoing biological threats, humanitarian crises and a global economic downturn could also jeopardise what is already a precarious situation. The fight against malaria needs urgent action to get back on track to achieve WHO’s key targets and milestones.Be sure to read the latest insights from this year’s report: https://bit.ly/3FxnbwB
OPTION 2
This year’s #WorldMalariaReport published by @WHO shines new light on the heavy toll malaria continues to have on the world’s poorest and most vulnerable people, particularly in Africa, where the burden of malaria remains disproportionately high.
The funding gap for malaria also continues to widen. If the fight against malaria remains underfunded, we risk seeing cases and deaths substantially increase 📈. The full report can be found here: https://bit.ly/3FxnbwB
OPTION 3
Malaria continues to be a threat to millions of people worldwide according to this year’s #WorldMalariaReport, and the parasite is constantly evolving. We must continue to prioritise R&D, developing and scaling up better tools and innovative solutions.
Now is the time to act if we are to end malaria within a generation. Further details of how this could be made possible can be found in the full report: https://bit.ly/3FxnbwB
OPTION 4
Africa continues to hold a disproportionate burden of malaria. The WHO Africa region accounted for 95% of all global malaria cases and 96% of global deaths from the disease in 2021.
Advancements in the uptake of intermittent preventative treatment in pregnancy (IPTp), and greater focus on vaccinating children in Africa will prove crucial to strengthening the malaria response across the continent. Data from the report shows that in 2021, about 35% of pregnant women received a full three-dose regiment of IPTp, compared to 32% in 2020 💉.
We must continue this upward trend if we are to protect those who are most vulnerable and save more lives. Find out how by reading the full report here: https://bit.ly/3FxnbwB
OPTION 5
This year’s #WorldMalariaReport identifies key opportunities within research and innovation to advance progress in the fight against malaria and help us to save more lives. The scaling up of Pyrethroid-PBO nets, continued ITN trials, new vector control products, vaccine development, passive immunization with monoclonal antibodies in the area of chemoprevention, and new diagnostic tests will all prove crucial if we are to end malaria once and for all. Read more here: https://bit.ly/3FxnbwB