Like most things this year, the holiday season and the typical celebrations that come along with it, will look a bit different. But there’s no doubt that people will want to bid farewell to a difficult 2020 in style. Chateau Ste. Michelle, in partnership with Team One, has launched a new seasonal campaign that captures that sentiment, encouraging consumers to dress up their holiday table.
Chateau Your Holidays, draws on the desire to bring style back into our lives for the holidays, tired of the loungewear we’ve been donning for most of the year.
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The new spot features a family all dressed up and ready for an elegant holiday celebration, pouring each other glasses of wine and clinking their glasses all the while. It is not until the end of the spot that we see everyone is wearing pajamas from the waist down, bringing us back to the reality that is 2020. The playful spot emanates joy, wonder, and elegance in an otherwise lackluster year.
The spot will run across Connected TV nationwide, with a strong concentration in Seattle, Houston and San Antonio. The holiday campaign also includes digital, social, print, and radio elements.
TEAM CREDITS
Agency: Team One
Associate Director, Business Affairs: Janet Anderson
Group Account Director: Emily Krueger/John Coelho
Creative Director: Philipp Dietz
Senior Producer: Amy Gershwin
Chief Creative Officer: Chris Graves
Creative Director: Jon King
CEO: Julie Michael
Digital Producer: Lizette Mazon
Senior Project Manager: Ryan Sierra
Executive Creative Director: Jason Stinsmuehlen
Director of Content Production: Sam Walsh
Production Company: JOJX
Director: Rafaela Carvalho
Executive Producer: Joe Care
Executive Producer: Pedro Aragão de Oliveira
Executive Producer: Jackson Morton
Head of Production/Controller: Tara Spencer
Production Manager: MK Wise
Line Producer: Sam Cohan
Editorial and Post Production Company: TOM
Director of Post Production & VFX, Executive Producer: Bryan
Cook
Director of Operations, Multimedia: Gina Grosso
Editor: Jillian Corsie
VFX/Flame Artist: James Bohn
Motion Graphics: David Silvers
Post Producer: Cody Pittard
Colorist: Sergio Pasqualino Junior
Music Company: Quiet City Music + Sound
Composer: Darren Solomon
Creative Director: Chris Jordao
Executive Producer: Xanna D’aguiar
Track: “Stay a Little While”
Voiceover: Leigh Davidson
Recording Studio: Margarita Mix
Sound Mixer – Bob Gremore