What Next? Publicis Groupe
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- Business
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Even before Covid-19 exploded, the forces of globalization, demography and technology were changing the way we created, consumed, and communicated.
‘What Next?’ brings leadership perspectives and advice for the near future. Each episode we ask - how can society, business, and the individual thrive? Our host, Rishad Tobaccowala, finds fresh takes on society, the advertising and marketing industry, and the way we work to guide us into the near future. Join CEO’s, creative leaders, academics, futurists, media mavens and many more in conversation with Rishad Tobaccowala, to ask “What Next?” for business and for humans too.
Executive Producers: Christopher Harrison and Severine Charbon
Producer: Lara Parker
Audio Engineer: George Turner
Audio Engineer: Michael Powell
Sound Designer: Grzegorz Fiedorowicz
Project Coordinator: Anne Bor Gloaguen
Communications Consultant: Karen Lim
Host Photo: Emmanuel Andre
Theme Music: So Solid Sounds
Post Producer: Zuzanna Brzezinska
Editors: Mark Jewitt / Gilly Smith
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Blockchain and the Level Playing Field
Kirthiga Reddy, former managing director (and the very first employee) of the social media giant Meta in India, co-founder of Liftery , and the first female investment partner at Softbank is today the CEO of the generative AI and blockchain startup Virtualness. In this conversation, Kirthiga discusses the enabling opportunities provided by Blockchain, Generative AI, and the rise of India.
Kirthiga argues that in the world of Gen AI, blockchain is going to become even more important for creators, brands, sports media, and entertainment. She says
that the read-write-own era that blockchain ushers will give new ways to monetize their side hustles (and also main hustles) and leverage them into a fairer, more creative world. She envisions a future where all moments that matter — including awards, certificates, memorabilia -- will be on blockchain.
Kirthiga Reddy links
Linkedin: https://www.linkedin.com/in/kirthiga/
Twitter: https://twitter.com/kirthigareddy
Virtualness links
Website: https://www.virtualness.io
Linkedin: https://www.linkedin.com/company/virtualnessio
Twitter: https://twitter.com/Virtualnessio -
The Art of Thriving: Why recovery matters more than the hustle
Joey Hubbard, Chief Training Officer at Thrive Global, shares provocative insights into why workplaces mandating RTO need to offer something to “earn the commute”—and how taking care of yourself is the least selfish thing you can do.
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The Grether Rule
Mark Grether, Vice President and General Manager of Uber Advertising on the renaissance of the marketer and the blend of creative analytics, brand and performance. As the man in charge of the acceleration of Uber’s global advertising business and one of the driving forces behind Uber’s success, his insights into the future of mobility media are a must listen. Merging branding and awareness campaigns into performance is the Grether Rule, he says, with the best platform companies already blending data generation with data monetization to fuse online and offline worlds
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The Value of News in the War on Truth
Lou Paskalis, Chief Strategy Officer of Ad Fontes Media, CEO and founder of AJL Advisory, former president and chief operating officer of MMA Global on the business opportunity that the return to News represents for marketers and how that has the added benefit of bolstering our society. He argues that in the unfounded fears of becoming collateral damage in the culture wars has sidelined many advertisers and deprived news publishers of a valuable source of advertising revenue at a time when they are actively combating disinformation and misinformation in a growing war on truth. News audiences represent the single most attractive cohort for marketers when it comes to household income, cultural influence and the ability to purchase products and build their respective businesses and advertisers are leaving significant money on the table by avoiding news.
"As AI becomes mainstream, the proliferation of misinformation it could create will exacerbate what we are already seeing today. Some bad actors will introduce "deep-fakes" that will be harder for consumers to discern and technology to detect. These ultimately threaten everything from the way business gets done to our society and indeed, democracy itself. At the same time, AI will help news publishers hone the appeal of their core product by helping them easily and efficiently tailor their offerings to disparate audiences. There are big opportunities for savvy marketers to partner with news publishers by investing in news advertising and enabling new technologies to bring both news and their messages forward to grow their business and thus protect it from the same threats that these same technologies represent to their businesses." -
Upgrading the Human: The Challenge for Bosses
Lisa McCarthy, CEO and co-founder of the Fast Forward group, and author of Fast Powered: Five Power Principles to Create the Life You Want in Just One Year on managing stress and achieving fulfilment in the workplace and in life. Lisa who has spent 25 years at prominent media companies including Univision, Viacom, and CBS, driving billions in sales revenue, has used her own experience of the toll of high pressure to develop a system to create success and satisfaction. Named a ‘woman to watch’ by Advertising Age, and listed on Crains New York Business 40 under 40, she argues that managers need to put the emphasis on coaching and mentoring, and less on bossing. The constant upgrading and improving of our selves, she says, will help us to seize opportunities, which will be even critical in the workplace of the future.
www.fastforwardgroup.net -
The Augmented Human
Richard Townsend, CEO of Workforce Learning on talent, culture, and the augmented human. His predictions are based on a rich pedigree in communications, from humble beginnings at DMB&B Advertising to launching the digital division of Starcom Mediavest. But it’s his pivot into online learning at Circus Street that has shown him a future where AI will deliver the technological uplift to let us become better at being human. He argues that in a world of AI, everybody will have their own personal chief of staff, research assistant, and designer sitting alongside them as they work. The result, he says, is a future of problem solving, creativity, leadership while the machines get on with the rest of the job.