More than 13,000 exhibitors, retailers and other industry professionals are expected to attend PLMA’s “The Store Brands Phenomenon 2024” Private Label Trade Show, November 17-19 at the Donald E. Stephens Convention Center, Chicago.
This includes more than 1,700 exhibitors, 2,800 booths and thousands of retailers, wholesalers, distributors, and other visitors. The event is the largest of its kind and has received a prestigious Gold 100 ranking as a top U.S. trade show.
The premier event for store brands will showcase thousands of on-trend products, including a special focus on beauty and cosmetics and wine & spirits. Plus, there’s educational programming, networking opportunities and more.
The show’s tagline - “Empowering the Retail Industry” - perfectly describes how store brands are an essential part of the retail business model and a key element for success.
“Store brands and the PLMA Show empower retailers to thrive,” stressed Anthony Aloia, PLMA Corporate Vice President. Aloia noted how this extends beyond traditional chains to specialty retail, department stores, convenience, online retailers, food service providers and many other formats.
Indeed, the show provides visitors and retailers of all types with one-stop-shopping on the bustling show floor, which will feature the latest innovations in foods, beverages, self-care, baby care, household goods, kitchenware, general merchandise, flavors, ingredients, authentic international foods and nonfoods, sustainable packaging, pet care, refrigerated and frozen foods, and much more.
Two burgeoning private label sectors - Beauty & Cosmetics and Wine & Spirits - will be a main attraction on the show floor.
Beyond the show floor, the event features opening seminars, a keynote breakfast, retail trends breakfast, engaging networking events and informational displays.
Among the many special on-site exhibits:
- PLMA’s Idea Supermarket®, featuring the latest product and packaging trends from around the globe.
- New Product Expo, a showcase of selected product and packaging innovations from companies exhibiting at the show.
- PLMA’s Salute to Excellence, a display of retailer food and non-food product innovations that received the highest scores and were chosen 'best private label product in their category' by industry and consumers judges as part of PLMA's prestigious Salute to Excellence product competition.
Many pre-show services are offered by PLMA, including Show Navigator, a mobile-friendly tool that provides comprehensive information about exhibitors, product spotlight announcements, the Idea Supermarket, trade show facts, the show floor map and the trade show schedule.
The show comes at a time when shoppers are filling their carts with private brands. Sales of store brands in all outlets increased $10.1 billion, or 4.7%, to a record $236.3 billion last year compared to 2022, according to PLMA’s 2024 Private Label Report. Store brands bested national brands, which grew 3.4% in dollar sales.
Exhibitor registration is now open. Visitor registration opens this summer.