Research is ongoing, but the library of work exploring the health benefits associated with sweet cherry consumption already offers a multitude of health benefits. Scientists worldwide are finding that beyond their burst of flavor, sweet cherries deliver functional benefits, aiding in everything from managing weight and sleep to fighting a variety of diseases and conditions.
To help you convey this messaging, the NWCG distills research into approved phrases and messaging. Previously, our most powerful (and still quite valid) approved statement was:
"Consuming sweet Bing cherries can help prevent chronic inflammatory diseases such as cardiovascular disease, diabetes, arthritis and cancer."
Thanks to the published research in 2020, we've received approval for an enriched version which reads thus:
"Eating sweet cherries can have a beneficial effect on inflammation, arthritis, blood pressure, cancer, cardiovascular disease, diabetes, cognitive function, sleep and stress."
That research also provided us with an entirely separate approved phrase, referencing research performed on double-negative breast cancer.
“Dark sweet cherries (DSCs) are rich source of phenolics known to exert anticancer and anti-invasive activities.”
It's worth mentioning another older phrase that's increasingly impactful as nutritionists, athletes and exercise enthusiasts become aware of the tart cherry juice research findings:
"Results after consumption of Bing cherries are consistent with those reported with tart cherry juice in marathon runners."
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