MILWAUKEE – To help celebrate the inaugural season of Panther Basketball under first-year head coach Bart Lundy, and to recognize and thank its valued season ticketholders, the Milwaukee Athletic Department is leveraging emerging technology and the growing interest in digital collectibles as a unique way for fans to show their Panther Pride and stay connected with their favorite team.
 
The Milwaukee Panthers Digital Collectible Program will provide men's basketball season ticketholders with exclusive access to digital collectible that feature Head Coach Bart Lundy and showcase the energy and excitement of Panther Basketball.
 
The Milwaukee Panthers Digital Collectible Program was developed through a unique collaboration that includes:
 
*Milwaukee Panther Athletics;
 
*Project Admission, a ticketing technology company which created the digital collectible asset via its Awesimo platform
 
*ZAG, a growth consultancy that supports clients in sport, higher education and entertainment through the development and implementation of growth and go-to-market strategies for new products and services;
 
*and Old Hat Creative, an award-winning design agency based in Norman, Okla., that specializes in work with intercollegiate athletic properties.
 
The Milwaukee Panthers are the first to utilize the Awesimo digital collectible as a reward for its basketball season ticketholders and as an incentive to drive continued growth in season, group and individual-game ticket sales.
 
The Milwaukee Panthers Digital Collectible Program is licensed by Collegiate Licensing Company (CLC).
 
The Panthers open the 2022-23 season Nov. 7 at home against MSOE.