IPREX, the premier global communications network with more than 1,100 staff and 110 offices worldwide, released its new report, the State of Global Communications and Marketing, a study of more than 400 companies and their communications functions across 28 countries worldwide.
All respondents are high-ranking communications professionals within their organizations, which range from less than 1,000 to more than 50,000 employees. The data highlights organizations’ strategies for disseminating information both internally and externally, and uncovers similarities and differences among the world’s three regions: Europe, Middle East and Africa (EMEA), Asia-pacific (APAC), and the Americas.
Communicators across the globe have more in common than their diverse geographies might indicate. Budget, too few people to do the work, language barriers were top challenges across the board. Just as regions share core challenges, they share a sense of optimism about the subject at the heart of our survey: communicating across orders.
Half of respondents think it will be easier in the coming years. Technology was often written in as a key enabler. Findings also include the regions in which companies are most likely to outsource communications activities and the work global organizations are doing in diversity training, by region.
Ann-Marie O’Sullivan, IPREX Global President (AM O’Sullivan PR, Cork, Ireland), said, “This report helps readers get into the minds of top communicators at global companies, many of whom are clients of our IPREX partner agencies. The level of candor they provide, including their outlook on the future of communications across borders offers unparalleled insight into the executive thought process. We foresee this report being a place corporate leaders can turn to again and again to understand the current state of communications around the globe.”
In his comments, Xavier PRabhu, President-APAC & Member of the Global board, IPREX (Founder of PRHUB), said, ”The findings particularly on APAC are not a surprise at all as it is among the most diverse regions in the world with huge variation in operating environments, governance systems, business etiquette and cultural nuances. Agencies and communicators in APAC are more optimistic because the region houses some of the fastest growing economies in the world and overall the region is growing relatively higher than other regions.”
