Investigating a new category with WSET
Learn how WSET used Glow to gather insights on attitudes and behaviors towards beer education to launch a new service successfully.
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Glow is an integrated survey, consumer panel and data analysis platform that supports the delivery of fast, efficient primary research in days on your private account. With expert advice on call, Glow’s research platform allows you to dive deeper into your market.
Progressive brands use Glow to power their decision making
Prove concepts before they hit the market. Glow’s concept testing capabilities identify appetites and uncover product-market fit, from idea through to packaging, saving significant time and resources and providing your business the confidence to invest.
Improve your products, manage your retail relationships, get more ranging through succinct shopper / retailer adjacency data. Glow’s in-market testing solution lets you actively manage your product’s lifecycle by getting feedback from your target market and insights from customers when they’ve got your product in-hand.
Keep tabs on brand health in real-time. Easy to use and lightning fast to deploy, Glow’s brand tracking investigates all brand health vital signs, including reputation, awareness, equity, position and delivery, for reliable insights into the ROI of your brand building.
Real-time audience insights at your fingertips. Take a deep dive into the minds of your target audience. Explore how they feel, shop and appreciate the category, so you can create emotive and distinctive experiences that motivate them.
Stay one step ahead. The Glow platform enables brands to keep a real-time finger on the pulse, gaining up to date insight into competitors, key players and market growth. Uncover opportunities to conquer your category.
Use Glow’s unique diagnostic and tracking system, Social Responsibility Score, to evaluate your sustainability credentials and bolster the impact of your ESG investments.
Powerful surveys made simple. Create, design and test across multiple use cases with Glow’s easy to use kits & survey editor.
Deploy your survey to quality panels, with access to 110M+ voices globally. Data you can trust through 3 stage quality assurance and expert support on hand.
Analyse insights with Glow’s automated, real-time data visualisation. Optimise on the go to get the answers you need, right now.
18 February 2021 – We launched a new product family Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. … read more.
Brita wanted to review its market position relative to other water choices to ensure product-market fit and evaluate whether its sustainability messages resonated with prospects.
Enfa, Reckitt’s main infant and toddler brand, was interested in evaluating a potential update to its offering in child nutrition products across four key markets.
Popular sports drink brand Gatorade used the Glow platform to gain insight into the current state of consumer awareness of a new product. Read on to learn how they did it.
+ Set-up an account in minutes.
+ Access an audience of over 100 million consumers and 6 million businesses, globally.
+ Responses in days, not weeks.
+ Robust data guaranteed via multiple layers of quality assurance
+ Visualise and analyse responses in real time
+ The support of research experts, as you need it.
+ Simple plans, with a 30 day no obligation free trial.
Book an intro today.
Learn how WSET used Glow to gather insights on attitudes and behaviors towards beer education to launch a new service successfully.
Concept testing is the process of running an idea for a new product or service by your target market to see what they think of it. By getting valuable feedback before going to market, you can iron out the kinks in your concept and ensure it’s going to be a hit with your key audience.
Matt has over 20 years experience in marketing communications roles, having led agencies and driven strategy across digital, media, creative and research disciplines in the US, Australia, UK and New Zealand.
He has received accolades for creativity and effectiveness at marketing award shows including Cannes, the Effies, WARC and One Show.
Matt started using Glow when agency side, he then become an Advisor to the business and is now part of the core team.