Your questions answered 
Right. Now.

Conquer your category. 

Quick, sharp.

Glow is an integrated survey, consumer panel and data analysis platform that supports the delivery of fast, efficient primary research in days on your private account. With expert advice on call, Glow’s research platform allows you to dive deeper into your market.

 Progressive brands use Glow to power their decision making

Concept Testing

Prove concepts before they hit the market. Glow’s concept testing capabilities identify appetites and uncover product-market fit, from idea through to packaging, saving significant time and resources and providing your business the confidence to invest.

In-Market Testing

Improve your products, manage your retail relationships, get more ranging through succinct shopper / retailer adjacency data. Glow’s in-market testing solution lets you actively manage your product’s lifecycle by getting feedback from your target market and insights from customers when they’ve got your product in-hand.

Brand Health

Keep tabs on brand health in real-time. Easy to use and lightning fast to deploy, Glow’s brand tracking investigates all brand health vital signs, including reputation, awareness, equity, position and delivery, for reliable insights into the ROI of your brand building.

Category & Audience Behaviour

Real-time audience insights at your fingertips. Take a deep dive into the minds of your target audience. Explore how they feel, shop and appreciate the category, so you can create emotive and distinctive experiences that motivate them.

Market Framing & Competitor Analysis

Stay one step ahead. The Glow platform enables brands to keep a real-time finger on the pulse, gaining up to date insight into competitors, key players and market growth. Uncover opportunities to conquer your category.

Custom projects

ESG & sustainability impact assessment 

 Use Glow’s unique diagnostic and tracking system, Social Responsibility Score, to evaluate your sustainability credentials and bolster the impact of your ESG investments. 

Design.

Powerful surveys made simple. Create, design and test across multiple use cases with Glow’s easy to use kits & survey editor.

Deploy.

Deploy your survey to quality panels, with access to 110M+ voices globally. Data you can trust through 3 stage quality assurance and expert support on hand.

Discover.

Analyse insights with Glow’s automated, real-time data visualisation. Optimise on the go to get the answers you need, right now.

We drove 2,000 self-funding trials in 30 days

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Success stories.

Brita: Encouraging people to drink more water, sustainably

Brita wanted to review its market position relative to other water choices to ensure product-market fit and evaluate whether its sustainability messages resonated with prospects.

> Read the case study

Reckitt: Multi-market messaging optimization

Enfa, Reckitt’s main infant and toddler brand, was interested in evaluating a potential update to its offering in child nutrition products across four key markets. 

> Read the case study

Gatorade: In-market testing

Popular sports drink brand Gatorade used the Glow platform to gain insight into the current state of consumer awareness of a new product. Read on to learn how they did it.

> Read the case study

The power to get it right.
The confidence to do it now.

+ Set-up an account in minutes.

+ Access an audience of over 100 million consumers and 6 million businesses, globally.

+ Responses in days, not weeks.

+ Robust data guaranteed via multiple layers of quality assurance

+ Visualise and analyse responses in real time

+ The support of research experts, as you need it.

+ Simple plans, with a 30 day no obligation free trial.

Let our experts show you the power of the platform. 

Book an intro today.

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Concept testing: Benefits, methods, and examples

Concept testing is the process of running an idea for a new product or service by your target market to see what they think of it. By getting valuable feedback before going to market, you can iron out the kinks in your concept and ensure it’s going to be a hit with your key audience.

read more.