A reader posted a comment asking about a statement I made recently to the effect that SWOT (strengths-weaknesses, opportunities, threats) analysis is seldom done correctly. Given that the tool is so widely employed in strategy-development processes (more than three-fourths of the participants in the executive programs I teach say they use it), I decided to write a post about it.
From SWOT to TOWS: Answering a Reader’s Strategy Question
A reader posted a comment asking about a statement I made recently to the effect that SWOT (strengths-weaknesses, opportunities, threats) analysis is seldom done correctly. Given that the tool is so widely employed in strategy-development processes (more than three-fourths of the participants in the executive programs I teach say they use it), I decided to […]
March 27, 2007
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New!
HBR Learning
Strategy Planning and Execution Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.