In August, Allbirds announced measures to alleviate headwinds in the current macroeconomic environment after reporting results for its second quarter. The footwear maker said it had implemented “Simplification Initiatives” to cut costs and generate revenue. These measures include “dramatically” slowing the pace of corporate new hires and replacements for employees who left as well as reducing its global corporate workforce by 8%, which the company carried out via layoffs.
Other cost saving measures include reducing corporate office space to support a hybrid work model, transitioning to automated distribution centers, optimizing inventory, and scaling manufacturing to reduce costs and product carbon footprints.