Click Here to Support AFE

       

 

Surpassing $20 Million in Funding in Support of Floriculture

We are proud to announce a significant milestone in our journey to support the future of floriculture: Providing over $20 million in cumulative funding for industry research and education. For over 63 years, AFE has given unwavering dedication and support to...

Newly Released! Grow Pro 2024 Lineup

Free monthly webinars featuring ground-breaking research! The American Floral Endowment (AFE) has released the first six months for the 2024 monthly Grow Pro Webinar Series. In these free webinars, nationally recognized researchers, hosts, and speakers offer ‘how-to’...

AFE Spotlight at Proflora 2023: Two Informative Presentations and an Award of Recognition

Proflora, Colombia's premier horticultural trade show, marked a significant milestone as it celebrated its 30th anniversary this year. After a four-year hiatus due to COVID-19, the event returned in-person with a bang, drawing over 300 exhibitors from 18 different...

Partnering to Cultivate Sustainability Across the Global Floral Industry 

The American Floral Endowment Becomes Newest Member of the Floriculture Sustainability Initiative   The American Floral Endowment (AFE) has become the newest Associate Member of the Floriculture Sustainability Initiative (FSI). This partnership unites AFE, a...

AFE’s Research Director, Dr. Terril Nell, Inducted into the Floriculture Hall of Fame

The American Floral Endowment (AFE) is excited to celebrate and recognize Research Director, Terril Nell, Ph.D., AAF for his recent induction into the 2023 Society of American Florists (SAF) Floriculture Hall of Fame. Dr. Nell was awarded this accolade at SAF’s 2023...

Latest News

Spring Hiring Campaign Kicks Off to Tackle Labor Challenges

Help for Spring hiring is here! We are launching a Spring Hiring Campaign to tackle labor challenges in the floral industry. By promoting the trusted AFE Career Center, this initiative aims to connect employers and job-seekers during the busy season. This effort not...

read more

The Larimers: Giving Back to an Industry that Found Them

We have newly launched a quarterly program to spotlight donors as well as regular articles highlighting the impactful industry stories of our Legacy Circle members. Our Legacy Circle is an honorary organization composed of persons who have made provision for a planned...

read more

Building On a Legacy

As I sit here typing this article, I’m struggling to find the words to convey just how honored and excited I am to be leading the American Floral Endowment's research program. I’m humbled to follow in the footsteps of the remarkable Dr. Terril Nell, and I know I have...

read more

Thank You for a Milestone Year!

We are so thankful to be supported by dedicated donors who share our passion for the floral industry! Your support helps ensure that we can continue providing vital resources, programs, and cutting-edge, research-driven advancements. AFE Chairman Ken Young speaks to...

read more

Botrytis Control in Greenhouses

Botrytis can cause devastating losses during production, shipping, and in retail. An Integrated Pest IPM approach is necessary to manage Botrytis successfully and it is critical for growers to have alternative control methods to use in rotation with fungicides to...

read more

Newly Released! Grow Pro 2024 Lineup

Free monthly webinars featuring ground-breaking research! The American Floral Endowment (AFE) has released the first six months for the 2024 monthly Grow Pro Webinar Series. In these free webinars, nationally recognized researchers, hosts, and speakers offer ‘how-to’...

read more

Memorial Tribute Established Honoring Kenneth Royer

A memorial tribute has been established through the American Floral Endowment (AFE) honoring industry leader and trailblazer Kenneth (Ken) Royer, AAF of Royer’s Flowers & Gifts, who passed away on December 14, 2023 at the age of 92. It was his mother, Hannah, who...

read more

Featured

Giving Back to Floral: AFE Donor Spotlight

Read About This Month’s Highlighted Donor

That Flower Feeling

AFE Career Center

Subscribe to AFE Communications
    By signing up for communications, you will receive AFE's monthly e-newsletter.
  • This field is for validation purposes and should be left unchanged.
The American Floral Endowment (AFE) is an independent nonprofit organization that funds research and scholarships in floriculture and environmental horticulture for the benefit of growers, wholesalers, retailers, allied industry organizations and the general public.

AFE is a charitable organization under Section 501(c)(3) of the Internal Revenue Code.