As the nation continues to prepare for the July 16, 2022, transition to 988 as the easy-to-remember, three-digit dialing, texting, and chat code for anyone experiencing a suicidal or mental health related crisis or emotional distress, it's important that messaging efforts are aligned, coordinated, and consistent. To help achieve this, the Action Alliance encourages partners to continue to use the recently released 988 Messaging Framework as you are planning for and developing your 988-related messages. In addition, the Substance Abuse and Mental Health Services Administration (SAMHSA) developed a 988 Partner Toolkit to equip the field with key messages, answers to frequently asked questions, branding guidelines, etc.