Officers

DIVISION HEAD

Dr. Saleem Alhabash is Professor in the Department of Advertising and Public Relations at Michigan State University. His research focuses on the effects of digital media and advertising in a variety of contexts, including alcohol advertising, racial and cultural stereotypes, influencer marketing and advertising, and anti-counterfeiting. He also serves as Director of Research at the MSU Center for Anti-Counterfeiting and Product Protection (A-CAPP), where he manages research on consumer behavior related to counterfeiting and multi-stakeholder studies on brand protection. In 2019, he was named an AEJMC Institute for Diverse Leadership Fellow and most recently has been serving as the Head of Advertising Division at AEJMC. 

E-mail address: sa@msu.edu

DIVISION VICE-HEAD

Dr. Linwan Wu (Ph.D., University of Florida) an Associate Professor and the Associate Dean for Research at the School of Journalism and Mass Communications, College of information and Communications, University of South Carolina. His research focuses on advertising psychology and communication technology. In general, his research attempts to understand the psychological influences of advertising messages on consumers — as well as consumers’ psychological responses to digital media and online information. Recently, his research has been dedicated to investigating consumer reactions to the integration of artificial intelligence (AI) in advertising and strategic communication. He is currently an Associate Editor of Journal of Current Issues and Research in Advertising.

E-mail address: linwanwu@mailbox.sc.edu

RESEARCH CHAIR

Dr. Eunjin (Anna) Kim is an assistant professor at USC Annenberg. She is primarily interested in the persuasive power of storytelling in advertising. Other research interests include branding and message strategy, persuasion knowledge and digital media effects. Her work has been published in the Journal of Business Research, Journal of Advertising, Journal of Advertising Research, International Journal of Advertising, Psychology and Marketing, Marketing Letters, Health Communication, Cyberpsychology, Behavior, and Social Networking, Social Media + Society, American Behavioral Scientist, Mobile Media + Communication among others. She has been recognized several times for her quality research from the Journal of Advertising, the American Academy of Advertising, the American Marketing Association and D.C. Health Communication Conference.She serves on the editorial review board of the Journal of Advertising, Journal of Advertising Research, International Journal of Advertising (Associate Editor) and the Journal of Interactive Advertising. She is a member of the American Academy of Advertising, the International Communication Association, the Association for Education in Journalism and Mass Communication and the Association for Consumer Research.

E-mail address: eunjink@usc.edu

SPECIAL TOPICS CHAIR

Dr. Chen Lou is an Associate Professor in the Wee Kim Wee School of Communication and Information at Nanyang Technological University, Singapore. Her research focuses on the effects of social media advertising and consumer behavior. She has examined the effects and mechanisms of a variety of social media advertising, including influencer advertising, content marketing, and cross-cultural advertising, as well as studying what roles social and psychological factors play in the persuasion process.In 2021, she received the American Academy of Advertising’s (AAA) Mary Alice Shaver Promising Professor Award, which honors a junior faculty member who has demonstrated excellence and innovation in advertising research and teaching. She also gained four Best Article Awards (i.e., Journal of Advertising, Journal of Interactive Advertising, Mass Communication and Society) in various journals as well as many other research awards in conferences. She serves as an Associate Editor in the International Journal of Advertising and the Journal of Interactive Advertising.

E-mail address: chenlou@ntu.edu.sg

TEACHING AND PEDAGOGY CHAIR

Dr. Shanshan Lou is an Associate Professor and Interim Chair in the Department of Communication at Appalachian State University. She received her PhD from Ohio University. Her research interests center on cross-cultural advertising and the effects of media technologies on consumers’ attitudes and behaviors. Shanshan is actively involved in the professional fields and has conducted research in global advertising with clients and academic colleagues in China, Germany, and the U.S. In 2017, Shanshan received the Scripps Howard Foundation Visiting Professor in Media Ad Sales grant and was granted a fellowship from the Advertising Educational Foundation. She has been recognized with teaching awards from the College of Fine and Applied Arts at Appalachian State University and the Southern States Communication Association. Shanshan also served as the UNC System Faculty Fellow in 2022 and currently holds the position of Teaching and Pedagogy Chair in the Advertising Division of the Association for Education in Journalism and Mass Communication.

E-mail address: lous@appstate.edu

PF&R CHAIR

Dr. Chang-Dae Ham (Ph.D. University of Missouri) is an Associate Professor and Associate Head of Graduate Studies in the Charles H. Sandage Department of Advertising at the University of Illinois Urbana-Champaign. His research focuses on how consumers cope with diverse persuasion tactics, through the lens of consumers' marketplace metacognition, persuasion knowledge, and media literacy. He serves as Associate Editor for the international Journal of Advertising and the Asian Journal of Communication, and as an editorial board member for advertising journals (JA, IJA, JAR, JCIRA, JIA). He also serves as a guest editor for special issues on the Role of AI agents (JIA) and Political Advertising (IJA). Additionally, he is Vice President of the American Academy of Advertising (AAA), having previously chaired the Research Committee. He also serves as the Professional Freedom & Responsibility chair in the AEJMC Advertising Division, following his tenure as the chair of Special Topics.

E-mail address: cdham317@illinois.edu

GRADUATE STUDENT CHAIR

Dr. Mengtian (Montina) Jiang is an Associate Professor in the Department of Integrated Strategic Communication at the University of Kentucky. Her research examines how influencers, celebrities, businesses, and non-profits use branded content for persuasion, focusing on the intersection of advertising effectiveness, emerging technologies, and social responsibility. Her research topics include live-streaming commerce, virtual vs. human influencer marketing, native advertising and disclosure, cause-related marketing, brand activism, celebrity endorsement, and more. Her work has been published in the Journal of Advertising, Journal of Interactive Advertising, Journal of Current Issues & Research in Advertising, Journal of Product & Brand Management, Journal of Research in Interactive Marketing, among others, and presented at numerous national and international conferences. She is an active member of the American Academy of Advertising (AAA), the European Academy of Advertising (EAA), and the Association for Education in Journalism and Mass Communication (AEJMC).

E-mail address: mengtian.jiang@uky.edu

COMMUNICATIONS CHAIR & SECRETARY

Dr. Samuel M.Tham is an assistant professor of strategic communication and advertising in the department of Journalism and Media Communication at Colorado State University. As a media psychologist, Tham’s research interests lies in the domain of digital advertising, ad avoidance, and problematic media use especially in video gaming. He is interested in understanding processes of media engagement, and developing ethical advertising messaging for vulnerable populations that are susceptible to problematic media use. His published research looks at the intersection of digital advertising, problematic media use, and mental and social health. Prior to academia, Tham worked in the advertising and public relations industry for over a decade, first as a founder of his online gaming company, then as an advertising account executive, and later in corporate communications. His return to academia after a successful industry career was driven towards mentoring students and developing their research toward careers in academia and industry. He is currently the associate editor for the Journal of Communication Technology.

E-mail address: samuel.tham@colostate.edu

PAST DIVISION HEADS

2022 Harsha Gangadharbatla

2021 Juan Mundel