Why Reinvent the wheel during COVID-19? We have been here before
Communication on prevention and management now needs to focus on normalizing and building self-efficacy in the ‘new normal’. The messaging needs to logically challenge each one of us to find self-motivation to wear a mask when in public like we did with wearing condoms and using treated mosquito nets. Communities must de-construct deeply revered cultural practices like casually hugging and hand-shaking, burial practices or reason to maintain a metre distance while queuing at the bank, matatu stop, or while receiving sacrament in church or offering prayer at the mosque.