We are a strategy centric firm focused on the fresh produce supply chain from seed to retail.

At GoldenSun Insights, we turn insights into results.

“Our business was founded on our deep understanding of what drives retail produce operations. We combine our retail insights with strategic work throughout the supply chain, including the seed industry, growers, shippers, wholesalers, and retailers. We support our clients in crafting solutions that elevate their products and services beyond commodities to value-added positioning for retailers.”

- Don Goodwin, Founder (1962-2021)

We deliver

Strategy

We collaborate with our clients to craft a comprehensive strategic plan that becomes the focus of growing the company. We are also adept at crafting specific strategies for sales, product, marketing, and team approaches.

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Our Results

Opals are one of the few naturally non-browning and non-GMO apple grown exclusively in the United States by FirstFruits Farms in Washington. FirstFruits Marketing partnered with GoldenSun Insights to craft a long-term strategy, positioning Opal as one of the top apples in the marketplace.