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Effective marketing and public relations are vital to the success of any hospital, and the Iowa Society for Healthcare Marketing and Public Relations strives to serve hospital communications professionals. Besides sharing ideas and networking, the spring conference will offer an introduction to video production, an overview of the state of health care marketing, and ideas for how to market your health care diversity, equity and inclusion priorities. Program Agenda Wednesday, May 4th - The Iowa Hospital Association OR Virtual 9:30 a.m. Registration 10:00 a.m. Welcome and Business Meeting Ann Cole-Nelson, Marketing and Communications Manager, Floyd Valley Healthcare, Le Mars 10:15 a.m. Iowa Hospital Association Update Chris Mitchell, President and CEO, Iowa Hospital Association, Des Moines 10:45 a.m. The Current State of Digital Marketing in Healthcare Ben Dillon, MBA, Chief Strategy Officer, Geonetric, Iowa City 11:45 a.m. IHA Dimensions Discovery Datalytics John Richardson, Director, IPOP and Data Analytics, Iowa Hospital Association, Des Moines 12:15 p.m. Lunch 1:00 p.m. Video Techniques for In-House Productions Dylan Huey, Videographer and Photographer, Huey Photography, Des Moines and Duane Huey, Retired Executive Producer of Iowa Public Broadcasting Service, Des Moines 2:00 p.m. Break 2:15 p.m. IHA Advocacy Update Jamie Horbach, Director of Advocacy and Jenny Klein, Director of Advocacy and Legal Counsel, Iowa Hospital Association, Des Moines 2:45 p.m. Beyond the Buzzwords: Getting Intentional about Diversity, Equity, and Inclusion Aerial Ellis, Ed.D., Managing Principal, Advisory 83, Cary, North Carolina 4:00 p.m. Adjournment View full conference details. Contact Autumn McGill with questions about this event.
Effective marketing and public relations are vital to the success of any hospital, and the Iowa Society for Healthcare Marketing and Public Relations strives to serve hospital communications professionals. Besides sharing ideas and networking, the spring conference will offer an introduction to video production, an overview of the state of health care marketing, and ideas for how to market your health care diversity, equity and inclusion priorities.
Program Agenda Wednesday, May 4th - The Iowa Hospital Association OR Virtual
9:30 a.m. Registration 10:00 a.m. Welcome and Business Meeting Ann Cole-Nelson, Marketing and Communications Manager, Floyd Valley Healthcare, Le Mars 10:15 a.m. Iowa Hospital Association Update Chris Mitchell, President and CEO, Iowa Hospital Association, Des Moines 10:45 a.m. The Current State of Digital Marketing in Healthcare Ben Dillon, MBA, Chief Strategy Officer, Geonetric, Iowa City 11:45 a.m. IHA Dimensions Discovery Datalytics John Richardson, Director, IPOP and Data Analytics, Iowa Hospital Association, Des Moines 12:15 p.m. Lunch 1:00 p.m. Video Techniques for In-House Productions Dylan Huey, Videographer and Photographer, Huey Photography, Des Moines and Duane Huey, Retired Executive Producer of Iowa Public Broadcasting Service, Des Moines 2:00 p.m. Break 2:15 p.m. IHA Advocacy Update Jamie Horbach, Director of Advocacy and Jenny Klein, Director of Advocacy and Legal Counsel, Iowa Hospital Association, Des Moines 2:45 p.m. Beyond the Buzzwords: Getting Intentional about Diversity, Equity, and Inclusion Aerial Ellis, Ed.D., Managing Principal, Advisory 83, Cary, North Carolina 4:00 p.m. Adjournment
View full conference details. Contact Autumn McGill with questions about this event.