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Effective marketing and public relations are vital to the success of any hospital, and the Iowa Society for Healthcare Marketing and Public Relations strives to serve hospital communications professionals. Besides sharing ideas and networking, the spring conference will offer an overview of brand development, a guide for developing an effective media mix and building a content marketing strategy. PROGRAM AGENDA Tuesday, May 9th - The Iowa Hospital Association OR Virtual 8:30 a.m. Registration 9 a.m. Welcome and business meeting 9:30 a.m. Iowa Hospital Association Update Erin Cubit, Senior Director of Advocacy, Iowa Hospital Association, Des Moines 10 a.m. How to Create an Authentic and Aligned Brand Bryan Earnest, President and CEO; and Erin Bishop, Vice President of Strategy, AMPERAGE Marketing and Fundraising, Cedar Falls 11 a.m. Roundtable Discussion and Bright Ideas Noon Lunch 1 p.m. Developing an Appropriate Marketing Mix: Traditional and Digital Media Vince Vandehaar, MBA, Principal Consultant, VVV Consultants, Olathe, Kansas 2 p.m. Break 2:15 p.m. Building a Content Marketing Strategy Sarah Larson, Director of Public Relations, AMPERAGE Marketing and Fundraising, Cedar Falls 3:15 p.m. Closing Comments 3:30 p.m. Adjourn Click Here to Join ISHMPR. Thank you to our event sponsor AMPERAGE Marketing & Fundraising! View full conference details. Contact Autumn McGill with questions about this event.
Effective marketing and public relations are vital to the success of any hospital, and the Iowa Society for Healthcare Marketing and Public Relations strives to serve hospital communications professionals. Besides sharing ideas and networking, the spring conference will offer an overview of brand development, a guide for developing an effective media mix and building a content marketing strategy. PROGRAM AGENDA Tuesday, May 9th - The Iowa Hospital Association OR Virtual
8:30 a.m. Registration 9 a.m. Welcome and business meeting 9:30 a.m. Iowa Hospital Association Update Erin Cubit, Senior Director of Advocacy, Iowa Hospital Association, Des Moines 10 a.m. How to Create an Authentic and Aligned Brand Bryan Earnest, President and CEO; and Erin Bishop, Vice President of Strategy, AMPERAGE Marketing and Fundraising, Cedar Falls 11 a.m. Roundtable Discussion and Bright Ideas Noon Lunch 1 p.m. Developing an Appropriate Marketing Mix: Traditional and Digital Media Vince Vandehaar, MBA, Principal Consultant, VVV Consultants, Olathe, Kansas 2 p.m. Break 2:15 p.m. Building a Content Marketing Strategy Sarah Larson, Director of Public Relations, AMPERAGE Marketing and Fundraising, Cedar Falls 3:15 p.m. Closing Comments 3:30 p.m. Adjourn
Click Here to Join ISHMPR.
Thank you to our event sponsor AMPERAGE Marketing & Fundraising!
View full conference details. Contact Autumn McGill with questions about this event.